SevenTablets Blog

mobility news, tips and insights

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MLM Mobile Apps

MLM Mobile Apps: The Next Level

The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology has advanced to new heights, but not every industry is leveraging it to its full potential. Multi-level marketing (or networking marketing) is one business model that can benefit greatly from mobile apps as a recruiting, product sales, marketing and organization tools, both now and in the future. Read More
Desktop API vs Mobile API

Your Desktop API Just Killed Your Mobile App

You’ve built a killer mobile app similar to Google Maps and a content sharing platform. But something’s wrong: your app is painfully slow when communicating with third-party applications and your ability to retain and attract users is suffering as a result. According to your mobile analytics, nearly 30 percent of users exit the app when they reach this digital “bridge.” To save time, your company used an existing application program interface (API) designed for the desktop instead of building a new one specifically for mobile. Therein lies the problem. The existing API is neither optimized for mobile devices nor is it on par with a mobile user’s performance expectations. Your app–your dream–is in big trouble without a mobile API. Read More
How to Use Mobile Apps for IoT Management and Monitoring

How to Use Mobile Apps for IoT Management and Monitoring

The ever-growing internet of things (IoT) is disrupting and transforming many industries, with companies investing heavily in machine-to-machine (M2M) technology, LPWAN (low-power wide area network) infrastructure and mobile applications. In fact, projections from a 2017 IoT report from Business Insider have companies investing nearly $5 trillion into the IoT from the start of 2017 through the end of 2021. The same report also predicts that 2021 will see 22.5 billion IoT devices in use—a tremendous jump from the 6.6 billion devices online in 2016. Others are predicting IoT technology will account for $19 trillion in economic activity in the coming decade.Read More
Manufacturing mobile apps are revolutionizing the industry.

Mobile Apps for Manufacturing Companies are Transforming the Industry

A manufacturing plant is, by nature, chaotic. The constant hum of machinery combines with dozens of technicians, quality control inspectors and thousands or even millions of items rolling off the assembly line. Manufacturing facilities require a high degree of precision if they're going to maximize efficiency, and in today’s modern world, technology is key to achieving that precision. According to a Forbes article, eight in ten CEOs regard mobile technology as a “strategically important” element in their operations, with 86 percent categorizing mobile apps as a “competitive advantage” that's “key to the success of their investments.”Read More
Predictive analytics can improve user experience and boost ROI.

How to Use Predictive Analytics for Mobile App Development

It's among the most common wishes: the ability to predict the future. You’re probably one of the millions to think, “If only I'd invested in stock in 1984 when Apple first became a publicly-traded company!” The power of prediction is something we've been dreaming about and attempting throughout history, as evidenced by Nostradamus' eerily prophetic quatrains in the 1500s.Read More
Apple iOS 11 Beta

Apple iOS 11 Beta: First Impression

Over the last year at SevenTablets, I’ve learned a lot more about what it takes to make our pocket supercomputers work than I did in my undergraduate app development class. Every mobile app in existence has its own, dedicated team of developers, determined to keep up with iOS, Android and hardware changes at a moment’s notice. Due to how quickly technology evolves, those changes can be massive. And, in the freshly announced iOS 11, they are. Read More
Mobile Security

Mobile App Security Features: Measures to Reduce Vulnerability to Hackers

Many clients focus on a mobile app's functions, features and aesthetics, but few emphasize the critical issue of mobile app security. Just one vulnerability exploitation can undo all the hard work and money you've invested to grow your user base. And once user trust is destroyed, it's extremely difficult—if not impossible—to fully restore. Being proactive with your security will result in the life or death of your app. Read More
It's important that your app reaches the right target audience.

How to Connect With Your Mobile App’s Target Audience

It took months of hard work and collaboration with your developer, but your B2C app is finally finished! But there's a problem. You assumed users would be eager to download your new mobile app as soon as you shared the announcement via your email newsletter and social media. You've only had a few dozen downloads, though. A far cry from the thousands you expected. So what gives?Read More
Mobile apps may have a profound effect on Houston's energy industry.

Energy Industry Mobile Apps Hold the Power to Transform Houston’s Energy Corridor

If you’ve driven through the rural regions of Texas, you’re probably familiar with the iconic oil rigs scattered throughout the landscape. Houston’s corporate world is dominated by the oil and energy industry. In fact, Houston's Energy Corridor has been home to some industry heavyweights since the 1970’s, including Shell Oil Company, Citgo, BP America and ConocoPhillips—a few of the nearly two dozen Fortune 500 companies that currently have a presence in Houston.Read More
Could Dallas, a hub of technological advancement, become the next Silicon Valley?

Is Dallas the Next Silicon Valley? A Hub for Technological Advances

Dallas has garnered lots of attention in recent months thanks to its thriving tech industry and growing entrepreneurial spirit. Forbes and others are calling Dallas “the next Silicon Valley,” and this region does indeed bear many similarities to the famed California technology meccasimilarities that attract dozens of tech companies and Fortune 500 corporations to the Dallas-Fort Worth Metroplex region.Read More
Native VS Hybrid Apps

Native and Hybrid Apps: What’s the Difference?

It’s been nine years since the Apple App Store made its debut, and eight since the ‘Android Market’, now Google Play Store, was launched. In less than a decade we’ve gone from flip phones with manual keyboards, to carrying around pocket-sized supercomputers with no need for a landline. Despite this previously incomprehensible leap in technology, there’s still a lot to learn and discuss – like the difference between native and hybrid apps, as well as what that really means in 2017. Read More
Security and privacy are important when developing a healthcare-related mobile app.

Tips for Healthcare Mobile App Development: Examining Security and Privacy Concerns

Dallas is rapidly evolving into a healthcare industry hub. In fact, the health sector in this region of Texas is “greater than the health industry of 34 other states,” with even more growth expected in the coming years. The Dallas-Fort Worth healthcare industry is known for its innovation, too, which is understandable considering the city’s tech-centric culture. This makes Dallas healthcare mobile app development a thriving niche, but also a complex one due to the strict state laws.Read More
Dallas Tech Conferences Networking and Coworking

The Best Tech Conferences, Networking and Coworking Spaces in Dallas

Do you have the next big idea for a technology startup? Are you endlessly listening to the Tim Ferriss Show and Entrepreneur On Fire, trying to figure out how to turn your business concept into an innovation powerhouse? Being amped up on your next entrepreneurial idea can be a lonely place. Perhaps your spouse, your dog, Hank, and apartment walls aren’t turning out to be the best springboards for your endless ideas. Well, thanks to the Dallas startup scene, you’re in good company. Read More
What's the best strategy when developing a financial mobile app?

Tips for a Strong Financial Mobile App Development Strategy

Banks, accounting firms and other companies in the financial sector face some serious challenges when it comes to digital security. According to one study’s estimate, hackers steal as much as $575 billion annually. And while that study did not differentiate between incidents involving mobile apps and traditional websites, the potential for app vulnerability exploitation is well-known.Read More
How are mobile analytics different than web analytics?

How Do Mobile App Analytics Work? Are They Different From Web Analytics?

You’ve been tasked with finding a new app developer for an upcoming project. Throughout the process, you’ve heard the term “mobile analytics” on several occasions. You’re familiar with website analytics, but mobile analytics are outside your comfort zone. So what are mobile app analytics all about? How do they differ from website analytics? What type of info is gathered, and do you really need that data? These are all common questions that might arise during the development process, and it’s important that you get answers. After all, analytics play a vital role when it comes to your mobile app’s success…or lack thereof.Read More
It's important to understand the differences between B2B apps and B2C apps.

What is the Difference Between B2B and B2C Mobile Apps?

[vc_row][vc_column][vc_column_text]It took three Powerpoint presentations and lots of persuading, but you’ve finally convinced your company’s leaders to green light a new mobile app development project. But now you’re tasked with finding a developer, and it seems like these tech people speak an entirely different language! You’re seeing mentions of clouds, hybrids, natives and acronyms like UI, UX, B2B and B2C. You’ve realized you’re unsure precisely what you need! And how do you know which developer can meet your requirements?Read More
App developers use a variety of different pricing models.

What are the Different Mobile App Pricing Models?

It took four months, three presentations and dozens of emails and phone calls, but you’ve finally gained approval to move forward on a new mobile app for your company. You thought the next step would be simple: pick your developer and get a firm price quote. But now that you’ve received those quotes, you’re a bit perplexed because the prices vary dramatically and there are more variables than constants.Read More
Automated App Testing Whitepaper

The Advantages of Automated App Testing [Free Whitepaper]

A survey of companies using automated testing methods revealed that the majority of companies employing this testing approach saw multiple areas of benefit, with most naming at least three to six major advantages. Even so, many development teams are hesitant to make the switch to automated app testing due to the sheer number of available testing tools. In fact, there are multiple tools and frameworks available for every type of test, each with their own pros and cons, which makes the selection process challenging. Read More
How much will it really cost to get an app developed?

Can You Provide a Mobile App Development Cost Breakdown?

You’re finally ready to take the plunge and move ahead with building a custom mobile app, but before you present your project to your company’s board of directors, you need one last thing: quotes on pricing. You’ve emailed a few developers, but the estimates vary dramatically. It’s got you wondering, how do developers determine how much to charge? What is the mobile app cost breakdown? In short, what are you actually buying?Read More
Working with offshore app developers may save some money, but it also has its drawbacks.

Four Key Considerations in Onshore vs. Offshore Mobile App Development: Which is Better for Your Needs?

After multiple presentations and many break-room discussions, you've finally gained approval from your company's decision makers. You're getting a new app! Now, you're faced with a challenging decision: choosing a developer. You've looked at onshore and offshore developers, and the latter seems to save a lot of money. But you're wary because the lower price seems too good to be true. After all, you've heard lots of offshore development horror stories.Read More
User path analytics are a crucial element in any app development project.

User Behavior Flow in Mobile Apps: How to Mine Analytics for User Path Data

You spent months perfecting your mobile app, working with developers, QA testers, beta testing groups and dozens of others to ensure a streamlined, engaging user experience (UX). You thought your development team created a user-friendly app and that you knew which features would be most popular. But now, you’re getting negative feedback about the app’s user-friendliness and its architecture. Comments like, “It’s hard to navigate,” or “the app’s architecture is confusing,” are vague yet important to understand. So how do you dig deeper and work to identify specific problem areas?Read More
Mobile Eye Exam

Warby Parker Just Launched a Mobile Eye Exam

We’re on a technology bell curve and we’re moving fast. It’s as if humanity has placed a magnifying glass on innovation that’s transforming us into the Jetsons at an alarming rate. Warby Parker, one of America’s favorite start-ups, has certainly been carrying their share of the weight. Just this month, they released a mobile eye exam that can produce a usable prescription (if you’re lucky). Read More
Common app development budget mistakes

Your Mobile App Development Budget: Five Common Mistakes to Avoid

You finally convinced your company’s executives to take the plunge. You found a great developer and you’re weeks away from releasing a brand new mobile app! It all went smoothly—until you realized your app will need a significant monthly budget to cover the cost of maintenance and updates.Read More
What Are the Benefits of Cloud Hosting for Apps?

What Are the Benefits of Cloud Hosting for Apps?

“The cloud” has become a popular tech buzzword, particularly as it relates to data storage. But many companies just haven’t leveraged the cloud to its full potential. In fact, some may not even realize you can use cloud-based hosting for mobile apps. Read More
Natural Language Processing

Natural Language Processing Makes Apps Even Better

Natural Language Processing – You may not realize it, but you interact with this technology pretty often. It’s an innovation included on most smartphones, home automation hubs and thousands of automated phone answering systems. You know, those friendly robots that ask you how to direct your call to the correct department, tell you your credit card balance, and allow you to pay a bill over the phone. But, what is ‘Natural Language Processing’ exactly and how does it work? Read More
The Benefits of Working With a Local App Developer: Pros and Cons

The Benefits of Working With a Local App Developer: Pros and Cons

You hired your current mobile app developer after reading some positive testimonials and viewing an impressive work sample. Sure, the mobile development firm is located in another country, but they had super competitive rates, which proved to be the icing on the cake! Now, a couple months down the road, what started out as an exciting journey has evolved into a nightmare. Read More
Mobile App Analytics Best Practices: How to Improve UI, UX, and Performance

Mobile App Analytics Best Practices: How to Improve UI, UX, and Performance

It took a bit of exploration, but you finally found an app with the specific functionality that you need. You were excited to explore the UI, but now, you can't seem to find—much less master—the feature that originally prompted you to click the “install” button. Oh, and there it goes. It just crashed. Forget it; you don't have time for this. You quit the app for the first and last time as you embark upon another search for a new app. Read More
What are the Benefits of Open Beta Testing Your Mobile App?

What are the Benefits of Open Beta Testing Your Mobile App?

For months, you’ve watched as your developers built what seemed to be the perfect mobile app. Now, the long-awaited launch date has arrived. It’s been uploaded to the app stores. You’ve announced your new app’s arrival to the world and thousands have already installed it! But when you check in a couple hours later, you’re horrified to find a slew of negative reviews and the uninstall rate has shot through the roof. Read More
How to Avoid Mobile App Development Delays

How to Avoid Mobile App Development Delays

Mobile app development is a bit like building a clock, where you have a multitude of moving parts that must be assembled in a very specific order. You also have the watch face and the less apparent gears and cogs which equate to an app’s back end infrastructure. Oh, and application development encounters one additional challenge: you're tasked with creating an interface that works on a wide variety of different devices and operating system versions. Read More
Monetize Your Mobile App

4 Reliable Ways to Monetize Your Mobile App

Most tech-savvy individuals have had an idea for a mobile app at some point in the last decade. Some of those people have even gone on to those brilliant ideas into a reality, but to what end? If your app is unable aren’t able to support itself financially, it’s immediately dead in the water. Fortunately, there is plenty of hope for you tech entrepreneurs. According to research completed by Vision Mobile, apps generated more than $120 billion in revenue during 2015 alone! Let’s explore the most popular ways to monetize your mobile app. Read More
Which is Better for Retailers? Mobile Apps vs Mobile Websites

Which is Better for Retailers? Mobile Apps vs Mobile Websites

Retailers are faced with a difficult decision: do you choose a mobile app, a mobile website, or both? The mobile website vs. mobile app issue is a chief concern amongst decision-makers at retail businesses both large and small, from the CEO of a multi-national retail chain to the owner of a smaller venture with just a handful of regional locations. Read More
How to Market a Mobile App

Marketing Your Mobile App [eBook]

By now you know that building an app requires significant investments of time and money. Unfortunately, publishing an incredible app isn’t the only thing you required to get your business off the ground. Developing a well-devised mobile app marketing budget and plan is a determining factor in becoming the next Instagram or a total flop.  Read More
SevenTablets explores How to Create a Mobile App Tutorial That Boosts User Engagement and Retention

How to Create a Mobile App Tutorial That Boosts User Engagement and Retention

You've just downloaded a new app and you're eager to start exploring its various tools and features. But moments after you delve into the user interface, you're rudely interrupted and channeled into a 12-screen tutorial. And to make matters worse, there's no “got it” or “exit” button. So you're forced to hit the “next” button on screen after screen. You didn’t want to get sucked into a mandatory 10-minute lesson. You just wanted to explore a new app at your own pace. Read More
SevenTablets Explores How to Track Uninstall Data to Improve Your Mobile App Retention Rate

How to Track Uninstall Data to Improve Your Mobile App Retention Rate

In 2017, it's expected that over 268 billion apps will be downloaded. But the reality is that a vast majority of those apps will be uninstalled shortly thereafter—within a matter of hours for most. The industry standard for app retention is around 20 percent at 72 hours post-install. That means 8 out of 10 people will uninstall your mobile app at some point in the three days after they downloaded it. By the time the 90-day mark rolls around, that 20 percent figure is slashed to just five percent. Read More
SevenTablets Offers Strategies for Reducing Your App Uninstall Rate

Strategies for Reducing Your App Uninstall Rate

Many of your app’s users can relate to the following scenario: “I launched an app I use all the time and it seems it was updated overnight. Now, all the screens I’m used to seeing are unfamiliar-looking. Things aren’t where I expected them to be and I can't seem to find the features I always use. Sure, it looks a bit fancier, but now I have to re-learn where everything is again. I’m so frustrated that I just want to delete the app now.” Read More
Smart Watch App Development - Seven Tablets

Strategies for High-Tech Wearables: 3 Lessons on Smartwatch App Development

Smartwatches have been in the mainstream since 2015’s debut of the Apple Watch; and yet, they’ve not penetrated the market as quickly as the other devices we rely so much upon. In part, their slow introduction into our culture is because of the challenges of both reading and inputting text on a wrist-worn device. Smartwatch app development practices are now evolving in response to these initial struggles as the goal is to achieve a more user-friendly interface.  Read More
Mobile Analytics - SevenTablets

Understand Your Customers with Mobile Analytics

Have you tracked daily active users of your app? OR some similar metric? That information can provide valuable insight into your app's growth, but taking a deeper look at mobile analytics can give you actionable information about what your users really want — so you can provide that too. Here are the types of activities you can track through comprehensive mobile analytics, as well as some of the ways you can use the information to make your app better. Read More
iOS 10.3 SevenTablets

iOS 10.3 Puts Developers in Charge of Customer Service

For more than 8 years, the Apple App Store has been stocked with tiny, on-demand programs… and literally nothing else. With the release of iOS 10.3, the App Store gained some long-awaited B2C functionality and developers across the planet are rejoicing. But, who would’ve thought software developers would celebrate adding ‘customer service representative’ to the end of their title? Read More
Common IoT Devices - Seven Tablets

Top 10 IoT Common Uses for Everyday People

When you think about the Internet of Things (IoT), you probably think about connected houses that learn the lighting preferences of every family members or smart refrigerators that order eggs when you run out. For most of us, that probably isn’t quite the reality. For most people, the IoT common uses actually include a host of smaller items that we’re using on a daily basis to make our lives easier.  Read More
Your App is Nothing like Uber, Here's Why

Your App is Nothing Like Uber. Here’s Why…

At SevenTablets, we hear about countless app ideas each year. Some are phenomenal, some are practical and some lack potential, but we are always happy to learn about each one, offer advice and help however we can. A lot of times, we hear the phrase “my app’s just like Uber, but for X industry.” But chances are your app is nothing like Uber, and here’s why… Read More
Mobile App Marketing - SevenTablets

5 Mobile App Marketing Tips You Need to Know

It seems nearly everyone has an app now, so to get yours noticed and downloaded, you’re going to need to do some serious mobile app marketing. But where do you start? Here are the top 5 ways to effectively market your mobile app, from app store optimization to advertising. Read More
Big Data Analytics Discrimination

Do Big Data and Analytics Fuel Discrimination?

Big Data and analytics (and especially predictive analytics) are powerful inventions of modern technology. Inventions that influence our lives by assigning our credit scores, protecting us from fraudulent credit card charges, showing ads relevant to our interests and more. But, these tools are not innately objective. In fact, if they are not developed correctly, they can reinforce discriminatory stereotypes, creating massive disadvantages for affected individuals. Read More
The Future of Technology in Healthcare

Changes Coming for Healthcare Technology

Mobile technology and the Internet of Things have become natural parts of our daily lives. We’re getting smart shopping lists from our refrigerators, tracking our daily activity levels, and connecting with family and friends all over the world. But healthcare technology has been slow to adopt these changes. Read More
Free Apps Generate Revenue

Do Free Apps Have Higher Earning Potential?

You’ve developed a great app, one that has real money-making potential. So, you upload it to the various app stores and slap a 99 cent price tag on it. A small enough amount that people won’t think twice about buying it, but enough that you’ll earn 70 cents every time someone downloads it. You might want to reconsider, because that 99 cent price tag could actually cost you money in the long run. Here are some ways you can earn more by providing free apps. Read More
Wearable Device Predict Health

Your Wearable Device Can Predict Your Next Illness

Wish your wearable device was more than just a glorified pedometer? Well, you’re in luck, because Stanford University researchers are granting wishes. They’re working on a way to use the data from your fitness tracker to predict when you’re going to get sick. Read More
Color Psychology App Design Seven Tablets

Influencing Success with Color Psychology

Can you imagine the Facebook logo being red, bright yellow or any other color? The entire look and feel of your newsfeed would be altered. Maybe even to the point of wanting to gravitate to another social media platform. Though choosing a color for your app may seem arbitrary at first thought, it could mean the difference between success and mediocrity. Fortunately, color psychology has been studied extensively and you can apply the science directly to your business. Read More
Asset Tracking - SevenTablets Blog

Asset Tracking: The Modern Inventory Solution

When you run a business, you need to know where your inventory and equipment is at all times. Thanks to modern technology, you have a lot more tools to keep things organized. The following asset tracking devices will clean up your chaos. Read More
Outsourcing Your Mobile App Development

Is Offshore Development a Threat to Your Intellectual Property?

Are you considering offshore development for your next app? When you look at the hourly rates many overseas developers offer it may seem like a good idea, but there’s more to consider than just dollars per hour. There are also time zone issues to overcome, cultural differences that can affect the user interface and word usage, possible release delays in non-U.S. countries and fluctuating exchange rates that keep hourly costs in flux. But, even more important, there are big legal differences between the United States and other countries. These differences can put the ownership of your app and the underlying intellectual property at risk. Read More
Mobile Ordering Food Industry

From Foraging to Mobile Ordering

According to Wikipedia “hunting and gathering was humanity’s first and most successful adaptation, occupying 90% of human history.” But man, did we throw a wrench in those spokes. Early farming began in 9000 BC, and canned food hit the shelves in the 19th century. Since then, humankind has been dedicated to making the acquisition of food embarrassingly easy through mobile ordering and countless other innovations. Read More

enterprise mobile app design and development

Winning the Enterprise Mobile App Boom

The boom in the enterprise mobile app market is here and has been for a few years now yet there are some industries that find themselves having to play "catch up." As both employers and employees continue to create use cases for a good enterprise mobile app, it’s no surprise that the market’s revenue keeps booming. Read More
Predictive Analytics in Healthcare

Healthcare’s Perfect Match: Predictive Analytics

A single hospital can store more than 3 petabytes of data at any given time. That's equal to the contents of the entire Library of Congress. Considering that the United States has 5,546 registered hospitals, you can imagine the massive amounts of data created by our country’s healthcare system. Obviously, the need for data storage and processing is unavoidable, but data is not just a cumbersome side-effect of modern healthcare. It’s a massive opportunity for us to discover, understand and improve, with predictive analytics as the excavator. Read More
The Cloud has a New Partner in Crime

The Cloud has a New Partner in Crime

Everyone is familiar with the famous ‘Cloud.’ Many imagine it to be a serene, white landscape decorated with family photos, phone numbers and laptop back-ups from years gone by. Others see it as the most amazing cure-all in the history of IT. As far as the non-tech crowd is concerned, if they “just let the Cloud handle it” all issues are magically resolved. But, as many of you know, the Cloud is much more than a fairy tale land of convenient data storage and computing power. Read More
Customer Loyalty Apps - SevenTablets

How a Loyalty App Can Turn Customers into Advocates

You’ve probably used a loyalty app at some point, whether it was to buy coffee at Starbucks without digging for your wallet, submitting a prescription refill at CVS or Walgreens, or getting app-exclusive discounts at Target or Whole Foods.These types of smartphone apps offer great benefits to consumers — but even more important benefits to the businesses that offer them. By making things easy for consumers, these businesses can turn these loyal customers into powerful advocates.Here are five essential elements of a loyalty app that make customers fall in love. Read More
SevenTablets Prototyping Your App to Success

[eBook] Prototyping Your App to Success

Do you have the next million dollar idea? How about an app concept that will take your existing business to new heights? Building an app prototype is the best springboard for success. Learn how to prototype your app through planning, sketching, wireframing and developing your design! Download your free copy of our latest eBook, 'Prototyping Your App to Success.' Read More
Can Snapchat Win Against Facebook and Instagram?

Can Snapchat Win Against the Facebook Inc. Dream Team?

Snapchat has become a social media phenomenon teens and millennials obsess over. From applying augmented filters to selfies, to posting personal ‘stories’ about daily life, Snapchat connects users through a friendly interface and comical in-app features. Despite having 150 million monthly active users and plans to go public early this year, Snapchat’s days may be numbered.The executioner? Facebook, Inc. Read More
SevenTablets Smart Tech Gift Guide

SevenTablets Gift Guide: Smart Presents for All

Spoiler alert: With less than two weeks left before Christmas, your holiday shopping window is closing fast! Whether you’re a professional procrastinator, extremely busy or at a loss for what to buy the ‘person who has it all,’ it’s time to get serious. In an effort to calm your nerves and transform you into everyone’s favorite gift-giver, we’ve compiled a smart gadget gift guide your friends and family will love. Read More
Hybrid VS Native Mobile Apps

Rapid Mobile App Development Tips

Companies find that mobile apps can offer many advantages over just having a mobile-optimized website. But why don't more businesses develop mobile apps? Read More
Instagram Advertising for Mobile Apps

Could Instagram Advertising Make Your App Famous?

Around our office, we encourage clients to make marketing a sizable slice of their budget upfront. Unfortunately, there are still hundreds of apps wallowing in the dreariest corners of the mobile marketplace, simply because no one knows they’re there. Instagram advertising may solve this problem. Read More
Mobile strategy

How To Rate An Effective Mobile Strategy

The shift to a mobile marketplace is well underway, and more companies are adopting the mindset that mobile should be the first thought rather than an afterthought. While this type of disruptive change often brings about exciting periods of innovation and experimentation – and at the very least, many learning opportunities – identifying and leveraging a successful mobile strategy model is critical for an organization’s long-term success. Read More
restaurant mobile apps

Small Restaurants Can Have Mobile Apps Too

Regional and nationwide restaurant chains may have the resources to develop mobile apps that can help enhance their brand, engage with customers, and of course, grow revenue. The Starbucks app, for example, now accounts for 24% of the company's revenue, amounting to more than three billion dollars each year. This app gives the coffee purveyor chain a chance to connect with users every time they look at their phones. Plenty of studies support the idea that eateries of all kinds can prosper by providing mobile apps, mostly because consumers tend to search for local business with their phones. Read More

3 Keys to Developing Successful Apps

The mobile market is booming and the influx of competition makes it tough to launch truly successful apps in the main marketplaces. Emerging technology, new phone features, the IoT and cognitive computing are discussed frequently in the context of mobile app development, which makes keeping up with the latest trends seem impossible. Even though the rapid evolution of hardware and software can keep developers very busy, the basics of successful application development haven't really changed. Thanks to this consistency, developing a long-lasting, scalable app can be done. Read More
Cross-platform and Hybrid Mobile Development

Cross-Platform App Development: Risks and Rewards

Mobile devices are no longer the cool new gadget; they're the technology standard. While some organizations have limited their focus to a single mobile OS, the reality is that an ever-expanding variety of devices and operating systems must work together seamlessly to get work done. Consider the following benefits and pitfalls of cross-platform mobile app development. Read More
mobile ransomware

The Ransomware Epidemic Is Going Mobile

Security professionals use the term ransomware when they refer to a particular kind of computer virus that can lock computer systems or data. The criminals then offer to unlock the device after the victims pay a fee. In some cases, these cybercriminals even pose as employees of legitimate security companies and don't admit that they caused the problem in the first place. This type of online crime has become so prevalent that the FBI posted an official warning in March of 2016.Read More
Mobile Technology for Mobile Strategy

Mobile Strategy: What Technologies Must Be Included?

Leaders in IT and tech fields met at the ET6 conference to discuss how emerging technologies can bring their businesses forward in the Digital Age. The emphasis of the conference may have been on mobile technologies but mobile strategy development can no longer focus on one kind of tech. Strategists and designers must take a broader view to produce useful applications. Each app must rely on mobile tech and some combination of cloud computing, cognitive computing, business analytics, and even robotics or augmented virtual reality.Read More

Engage Millennials with Mobile Apps

Studies have demonstrated that Millennial employees tend to engage less with their employers and coworkers than members of previous generations. Citing an average of about 2 years in tenure per position and also noting that nearly 60 percent will consider offers from other companies, this new challenge must be addressed by companies that rely heavily on individual contributors. One way to address this growing issue is to engage millennials with mobile apps.  Read More
IoT and Mobile App Development

How IoT May Impact Your Mobile App Development

We're on the cusp of a massive integration between mobile devices and the larger Internet of Things. And though it can feel easier to sweep that portion of development under the rug, it's not difficult to find a connection between mobile apps and the future of IoT. Technically, your smartphone and smart watch already are devices that belong to this connected community. Of course, mobile app development becomes much more involved when you need software that controls or utilizes reports from multiple connected devices.  Read More
New Mobile Technology 2016

Mobile Technology: 2016 and Beyond

The smart phone market has evolved so quickly that even the most savvy tech users might be surprised by the things their device can do. Mobile developers and tech leaders need to stay current with emerging mobile capabilities, particularly those functions that appeal to consumers the most. It might help to consider an expert opinion about the most exciting features that manufacturers either have released recently, or are planning to release very soon, and what those additions mean for the future of development. Read More

What new technology does is create opportunities to do a job that customers want done.

Tim O’Reilly

mobile application development investment trends

Investing in Mobile Apps: Are Development Budgets Declining?

Data from Gartner Research supports that both employees and consumers spend a large portion of their online time using mobile devices. As such, it should come as no surprise that businesses are investing heavily in mobile app development and greater mobility solutions to increase revenue and reduce costs. What might be surprising is that, despite the increase in needs for mobility solutions, total application development budgets have actually declined in the last year. Read More
Connected Cars and the IoT

Connected Cars and the IoT

Connected Cars and the IoT In a mere 70 years computers have gone from 50-ton boxes inhabiting 1,800 square feet to palm-sized gadgets that accompany us virtually everywhere. They’ve infiltrated (or eliminated) many of the devices we’ve invented, from phones and fax machines, to televisions and .... Read More
Mobile Security Concerns

How Concerned Are Consumers About Mobile Security?

Nokia recently released their 2016 study about consumer retention and acquisition. Information from this report revealed both surprising and unsurprising facts about consumer security concerns. Understanding the ways average consumers act on concerns about security on their mobile devices vs. traditional computers made their findings particularly interesting. Read More
IoT Home Automation

4 Consumer Obstacles Standing in the IoT’s Way

Massive success for the IoT is on the horizon, but consumers aren’t quite ready to let it happen. Right now, the mobile device and IoT markets are flooded with fast-evolving technologies and choices that have failed to convert shoppers into buyers at the rate experts expected. Here are four of the obstacles stalling the IoT’s forward momentum... Read More
Business Productivity Apps

Business Mobility Increases the Need for Productivity Apps

Most businesspeople know that the use of mobile apps is spiking. Business Insider reports that 65 percent of American workers use mobile devices for at least some aspect of their jobs every day. US employees have embraced mobile technology in record numbers, but not all company executives have embraced mobile apps and devices as rapidly as their employees. Read More

How IoT May Impact Your Mobile App Development

It’s not difficult to find a connection between mobile app development and the future of IoT. Technically, your smartphone and smart watch already are connected devices that belong to the Internet of Things. Of course, mobile app development becomes much more involved when you need software that controls or utilizes reports from multiple connected devices. Read More
The Truth About Mobile Video

Mobile Development is Ready for Video

Between 2015 and 2020, the consumption of video content will grow from 20 to 75 percent of worldwide Internet traffic. Videos can be used on social networking sites and company websites, but mobile developers can and should incorporate video into apps, too. Read More
Enduring Mobile Apps

3 Keys of a Successful App

The mobile market is booming and the influx of competition makes it difficult to launch successful apps in the main marketplaces. Emerging technology, new phone features, the IoT and cognitive computing are discussed frequently in the context of mobile app development, which makes keeping up with the latest trends seem impossible. Read More
Pokemon Go Mobile App

Pokemon GO: The Most Popular App Ever

Mobile app developers dream of creating a viral app like Instagram, Snapchat or AngryBirds. Even though some apps are very widely used, none have ever achieved instant success like Pokemon Go. Read More
What is the IoT

IoT 101: What Is the IoT and Why Care?

The Internet of Things, called the IoT, has already permeated our environment. In fact, you've probably interacted with it, whether you knew it or not. The IoT describes the population of smart devices that communicate with other devices (or people) through use of the Internet. Some observers have called this the dawn of a new Industrial Revolution because the IoT will transform the way people manage their households, conduct their businesses and interact with their cities. Read More

Introducing the World’s First IoT-Only Internet

Does the Internet of Things, or IoT, require its own internet? At the end of June, the Dutch introduced the first low range, low power (LoRa) network to cover an entire nation, coming from a telecom company called KPN. This new network has raised questions if other countries should follow suit, so you may want to understand why a LoRa made sense in the Netherlands and might make sense elsewhere. Read More
Mitigating User Rejection Whitepaper

[White Paper] Mitigating Your Biggest Mobile Strategy Risk

Did you know eight out of ten apps are downloaded, used once and then deleted? User rejection is the greatest risk to your mobile strategy. To design a successful app, you need to balance responsiveness, intuitiveness and functionality—or users go elsewhere. Read More

Selecting the Best Platform for Mobile Application Development (MADP)

Of course, many different kinds of mobile devices are available. A mobile application development platform, or MADP, can help speed up development considerably. Typically, these platforms give developers the ability to create an app once and deploy it to multiple devices. It’s obvious that using an MADP offers advantages over having to code the same application many times for all the different devices on which it might get used.Read More

Why Mobile App Testing is Important

According to a Tech Target article, users will have downloaded about 270 billion mobile applications by 2017. To put that in perspective, the best estimates of humans on the planet hover around 7.4 billion people. In any case, that's a tremendous number of mobile apps that get downloaded to many different kinds of mobile devices. This underscores only some of the reasons why mobile app testing is so critically important. Read More

How a Mobile App is Good for Business

If you follow digital marketing at all, you probably already understand that you need a mobile-friendly marketing platform. Hopefully, you've also already made sure that your company website has a responsive design but even that is not enough these days. Having a site that performs well on both large and small devices is a good step; however, you can do more to really profit substantially from mobile device users. Read More

"Let's go invent tomorrow instead of worrying about what happened yesterday."

Steve Jobs

What is Mobile App Development?

American consumption of digital media has exploded recently. In fact, Comscore reports an increase in U.S. digital content use of 50 percent in just the last two years. Moreover, the use of mobile applications accounts for 75 percent of that growth. That means that Americans love to use their computers even more than they did in the past, but America's favorite computers are now smartphones and tablets. Read More

Why Create a Mobile App for Your Business?

If you run a small  or medium-sized business, you might not think your company is large enough to need its own mobile app. As Scott Shane, a professor at Case Western, explained in Entrepreneur Magazine, mobile internet access has become increasingly popular. This popularity means that you could be missing out on lots of opportunities to connect with and sell to customers. Read More
10 Things You Should Know Before Launching a Mobile App

Mobility Transforms Customer Engagement

It is true that mobility transforms customer engagement in the way that it impacts communication and access over a 24 hour period. Robert Desisto, VP at Gartner, notes that by 2017 most enterprise applications will be mobile or will have some usable form of mobile access. In that perspective, businesses need to consider what apps will drive customer engagement processes and how those choices will create maximum value for your business and its clients. Read More
Mobile App Success

Even The Perfect App Can Fail After Launch

Investing in a mobile solution is one of the strongest moves towards creating competitive advantage, but many are falling short of success. Whether a mobile solution is developed as a consumer facing app for public download, or an internal tool to improve or enable business operations, a great deal of money and effort is required. However, there is a formula for success to ensure your investment pays off.Read More
mitigate risk with mobile business strategy

Effective Mobile Strategies Reduce Risks and Protect Profit

Effective mobile strategies reduce risk and help accelerate business revenue and profitability through increased efficiency. A great mobile strategy may lower operating costs by reducing operational shortcomings such as lag time within a sales cycle, production time between sales and delivery, cumbersome document management and approval routing processes, and improved communication among business groups apart from other use cases. Read More