Blog

  • The Importance of Agility in Enterprise Mobile App Development Kishore Khandavalli9 Last year, the U.S. Federal Trade Commission (FTC) released a report recommending that privacy regulations on mobile apps be tightened. The news was met with panic in some quarters, not least because if stricter privacy regulations do in fact go into effect, many mobile apps ... Read more
  • 15 Incredible Mobile Marketing Statistics Kishore Khandavalli8 Despite the prevalence of smart phones and tablets these days, some enterprises are still hesitant to delve whole-heartedly into the world of mobile marketing through mobile apps. They feel unsure of how to approach mobile marketing, or they wonder if developing mobile apps will result ... Read more
  • Why Cross-Platform App Development Is Vital For Reaching Your Audience Kishore Khandavalli7 What are the demographics of your company’s audience? Do you aim your marketing efforts at a younger crowd, such as Millenials? Or do you focus more on trying to reach Baby Boomers? Maybe you market to a diverse crowd, but segment your marketing materials in ... Read more
  • 3 Important Legal Issues Surrounding Employee Privacy And BYOD Kishore Khandavalli6 As with any new undertaking in a business, the first and most important step is to create a strategy for its development and implementation. And as with any new strategy, one of the first and most important considerations is how to handle the legal issues ... Read more
  • How to Craft an Effective Mobile Marketing Strategy Kishore Khandavalli9 It’s simply a given these days that a truly comprehensive marketing strategy is one that includes a mobile component. According to a recent study from the Pew Internet & American Life Project, mobile web use has doubled since 2009, with two-thirds of Americans who own ... Read more
  • Mobile App Development: The 4 Steps To Creating Your Strategy Kishore Khandavalli5 When a business makes the decision to take the plunge into the world of mobile app development, it’s understandable that they’d want as quick a turnaround as possible. Diving in headfirst and getting an app developed and deployed at lightning speed may seem like a ... Read more
  • 5 Ways To Increase Your Customer Base with Mobile Business Apps Kishore Khandavalli10 You’ve no doubt seen the statistics by now. Smart phones are everywhere, consumer use of mobile business apps is skyrocketing, and companies are frantically rushing into app development in an effort to take advantage of the trend. But what many companies fail to realize is that ... Read more
  • 4 Ways Mobile Business Apps Increase Operational Efficiency Kishore Khandavalli8 It seems that everywhere you look, people are advocating the use of mobile apps to save businesses time and money. But you still wonder — beyond the allure of all those technological bells and whistles, do enterprise-level apps really deliver what they promise? Or are ... Read more
  • Antivirus Protection in the Realm of Enterprise Mobility Kishore Khandavalli4 Antivirus protection on a desktop computer is a no-brainer—even the least tech-savvy home computer owner knows it’s vital to have the very best installed. But what about antivirus software for smartphones and tablets? According to a study done by Kaspersky, 40% of smartphone users do not ... Read more
  • Creating Customer Loyalty Through Mobile Apps Kishore Khandavalli9 In the contemporary world of social media-driven marketing, relationships are everything. Consumers no longer have patience for one-way advertising and slick sales tactics. Instead, they look for service in the form of valuable content provided for free through blogs and email newsletters, and real, meaningful ... Read more