It’s 2016. Your business, whether it is B2B or B2C, needs a robust mobile interface. Smartphones have already surpassed desktop computers as the top channel for brand engagement. It is imperative, therefore, that your brand is present where your target audience is: mobile. Without a strong mobile presence, your brand will be left behind while your competitors march ahead (with your customers).
Often, business executives underestimate the detrimental effects of not having an intentional and strategic mobile presence. Others are intimidated by the fear of the unknown. They are unsure of where to start or how to initiate a mobile solution. They become complacent, thinking they don’t need a mobile solution because their business is successful now. If they do choose to “go mobile,” they often settle with mobilizing their website (putting everything that their website can do into one mobile app).
In a recent interaction with several executives, they admitted to me that the reason they mobilized their existing website was because it was an easy fix, it gave them a mobile presence, and they were able to accomplish the task using an existing, internal team. In my experience, many internal technical teams are in denial, thinking they can handle mobility and that they don’t need to hire talent specialized in mobile development. That could not be further from the truth, and here’s why.
- Mobile App vs Mobile Website: Which Is Better?
- How a Mobile App is Good for Business
- Even The Perfect App Can Fail After Launch
- Building A Successful Business App: The Do’s and Don’ts
When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.
Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
Latest posts by Kishore Khandavalli (see all)
- [White Paper] Mobile Security: How Will Your Company Address It? - October 18, 2016
- [Infographic] The Enterprise Mobile Security Checklist - September 5, 2016
- [White Paper] Mitigating Your Biggest Mobile Strategy Risk - July 15, 2016