Employees’ expectations of being able to work from anywhere, and customers’ expectations of having instant access to and responses from your company, are becoming nearly ubiquitous. Most companies find that they must embrace and enable mobile computing for their employees and customers if they wish to maximize employee productivity and maintain security in a bring-your-own-device (BYOD) world, as well as remain competitive in a mobile-friendly marketplace. Is your enterprise considering building a business app? If so, build a sound mobile strategy first.
Start With Your Business Basics
Before you write a single line of code, know:
- What business problem(s) the app will solve.
- What kinds of devices and operating systems you’ll support.
- Who your target audience is.
- How you’ll ensure security on multiple levels.
- How you’ll measure the app’s performance.
- Who has the skills needed to create the app.
Good mobile strategy is not a one-size-fits-all solution. Much depends on who the users are, what their pain points have been, and how your app will serve their needs. Once you have established the basics of your mobile strategy, you’ll need to develop a well-considered plan for the user experience (UX) of your app. UX involves not just design and aesthetic considerations of the user interface, but also navigation and workflow along with app performance (speed, reliability, etc.).
If you fail to establish a sound mobile strategy before developing your app, you risk launching a tool that users ultimately reject. To avoid such a costly mistake, spend the time upfront, before the app is built, to research and deeply understand the intended users and the business problem you are trying to solve.
Let’s Talk About Your Mobile Strategy
- 5 Ways To Increase Your Customer Base with Mobile Apps
- Building A Successful Business App: The Do’s and Don’ts
- FAQs About Business Mobile Apps
- Business Mobility Increases the Need for Productivity Apps
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.
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