With over 2.2 million apps in Apple’s App Store and over 2.8 million Android apps to choose from, consumers enjoy a plethora of options. But this competitive app marketplace spells a challenge for developers and app owners who are left pondering ways to increase mobile app installs.
With US-based sales topping 35 billion annually, it’s clear that multi-level marketing (MLM) companies have a prominent presence in the marketplace. In fact, MLM has gained popularity at a rapid clip in recent years, as aspiring entrepreneurs leverage modern technology such as mobile apps and social media platforms to grow their businesses.
It took months of hard work and collaboration with your developer, but your B2C app is finally finished! But there’s a problem. You assumed users would be eager to download your new mobile app as soon as you shared the announcement via your email newsletter and social media. You’ve only had a few dozen downloads, though. A far cry from the thousands you expected. So what gives?
By now you know that building an app requires significant investments of time and money. Unfortunately, publishing an incredible app isn’t the only thing you required to get your business off the ground. Developing a well-devised mobile app marketing budget and plan is a determining factor in becoming the next Instagram or a total flop. Read More
As consumers adapt their shopping behavior, smart retailers are changing as well. Rather than losing customers to e-commerce, they’re using mobile apps to create a true omni-channel retail experience. Here are five great ways to use an app to deepen relationships with current customers — and bring in new ones. Read More
It seems nearly everyone has an app now, so to get yours noticed and downloaded, you’re going to need to do some serious mobile app marketing. But where do you start? Here are the top 5 ways to effectively market your mobile app, from app store optimization to advertising. Read More
You’ve developed a great app, one that has real money-making potential. So, you upload it to the various app stores and slap a 99 cent price tag on it. A small enough amount that people won’t think twice about buying it, but enough that you’ll earn 70 cents every time someone downloads it. You might want to reconsider, because that 99 cent price tag could actually cost you money in the long run. Here are some ways you can earn more by providing free apps. Read More
Can you imagine the Facebook logo being red, bright yellow or any other color? The entire look and feel of your newsfeed would be altered. Maybe even to the point of wanting to gravitate to another social media platform. Though choosing a color for your app may seem arbitrary at first thought, it could mean the difference between success and mediocrity. Fortunately, color psychology has been studied extensively and you can apply the science directly to your business. Read More
According to Wikipedia “hunting and gathering was humanity’s first and most successful adaptation, occupying 90% of human history.” But man, did we throw a wrench in those spokes. Early farming began in 9000 BC, and canned food hit the shelves in the 19th century. Since then, humankind has been dedicated to making the acquisition of food embarrassingly easy through mobile ordering and countless other innovations. Read More