If you run a small or medium-sized business, you might not think your company is large enough to need its own mobile app. As Scott Shane, a professor at Case Western, explained in Entrepreneur Magazine, mobile internet access has become increasingly popular. This popularity means that you could be missing out on lots of opportunities to connect with and sell to customers. A mobile-friendly, responsive website can’t do the job of an effective and engaging mobile app.
A Gallup poll that was cited in that same article reported some amazing statistics about phone use to back up Shane’s statements:
- About 75 percent of phone users check their phones at least once each hour.
- In addition, about 90 percent of phone time is spent using mobile apps.
Further to the current data on use per capita, Goldman Sachs Investment Research projects growth in smartphone and IoT users as a third, and potentially biggest trend in the history and development of the Internet itself, noting 34 billion points of connectivity by 2020.
Why Create a Mobile Phone App for Your Business?
It only makes sense for companies to offer a way for customers to access and communicate with their business directly. To attract customers, they should also offer the kind of media that consumers already use frequently. In this age of inbound marketing, most companies strive to engage both current and potential customers. This is exactly what a quality app can do very well.
Apps can offer each user a customized experience that helps them communicate directly with the company. These apps can send messages for promotions that individual customers are likely to find useful. They can also be used to expedite communication with the company, run a loyalty rewards program, or allow customers to shop and pay bills with their phone.
Any Company Can Create a Mobile App With The Right Partner
Some business managers and owners might believe that their own company is too small to develop their own app. While it is true that building and testing a quality app takes some skill and experience, the team at SevenTablets is skilled at delivering mobile solutions for all sizes and kinds of companies. We invite you to ask us about some work we have been engaged in and how in some cases, a dollar spent has resulted in ten dollars earned in terms of ROI. If you already have an idea about a mobile app or just want to take advantage of the popularity of mobile devices, we invite you to contact us to discuss your questions and goals.
Let’s Talk About Your Mobile Strategy
- How a Mobile App is Good for Business
- Business Mobility Increases the Need for Productivity Apps
- 3 Keys of a Successful App
- Investing in Mobile Apps: Are Development Budgets Declining?
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.
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