The combined salaries of an average seven-person development team—from the IT project manager to the data security specialist—can cost upwards of $445,000 per year by conservative measures. On top of managing resources that are dedicated to your mobile solution, how it adds value to your business, and optimizing for heightened returns based on mobile analytics, many businesses fall short in assembling a fully capable mobility team.
Seven Key Roles in Developing a Successful Mobile Strategy
Here are the key players involved in building a successful mobile strategy for your business:
- HR Rep. Finding great talent for mobile app design and development is tough; there’s a talent shortage in the market that’s not likely to go away anytime soon. It’s fairly easy to find a web designer or a good graphic designer. But, not all great designers are great mobile designers. That’s where an HR rep with knowledge of hiring mobile talent comes in.
- Mobile Strategist. A key role, this individual aligns mobile technology with your business goals, and stays focused on maintaining this alignment throughout the development and deployment processes.
- Program Manager. This person helps you decide upfront which devices (tablets, smart phones) and operating systems (iOS, Android) you will support.
- Mobile Designer. As stated above, a graphic or web designer typically does not have the skill set required for mobile app design. To do mobile design well, it takes a designer with exceptional visual design talent (aka user interface, or UI design) and an understanding of application architecture and user workflow (aka user experience, or UX design).
- Mobile Developer. Just as mobile design takes a special skill set, so does mobile development. Traditional web development does not work for mobile apps, due to device and browser diversity, network connectivity and other mobile-specific considerations. Android, iOS, and full stack developers must be competent and current in their competencies.
- Marketing Rep. You must do research to understand the demographics of your end users—their relative ages, culture(s), education levels, aesthetic preferences, and so on. Understanding your end-users is absolutely essential to your app’s success. To avoid user rejection, do your homework before you design or code. If you’re developing a consumer-facing app, a great marketer can convey the value of your app via your website, social media, and email campaigns, leading to more downloads.
- Data Security Specialist. You’ll need to build in data security at both the device level and the network level to protect the company’s and customers’ data. If it’s an employee app, a Data Security Specialist will create a plan to train your staff on security protocols and accountability for helping to maintain data security.
This infographic shows a breakdown of average salaries for a mobile app development team.
Let’s Talk About Your Mobile Strategy
- 4 Steps To Creating a Mobile App Development Strategy
- [Infographic] Differences Between Business and Consumer Apps
- MobileFirst: IBM Interviews SevenTablets on App Development
- [Video] Mobile Apps: You Want that “Wow Factor”
When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.
Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
Latest posts by Kishore Khandavalli (see all)
- [White Paper] Mobile Security: How Will Your Company Address It? - October 18, 2016
- [Infographic] The Enterprise Mobile Security Checklist - September 5, 2016
- [White Paper] Mitigating Your Biggest Mobile Strategy Risk - July 15, 2016