Developing a consumer app (think Facebook, Twitter, Gmail) is like building a car. Developing a business mobile app is like building a space shuttle: complex parts working as a whole, with a need for speed, accuracy, and the protection of mission-critical systems.

While the mobile industry has grown fast and learned much from the user interface and functionality of consumer apps, developers of business (aka enterprise) apps have a completely different list of criteria to consider before they can successfully “launch” a new business application. Of utmost importance is consideration of and attention to the desired business impact.

Consumer VS Enterprise Apps

Enterprise apps are far more complex than consumer apps. In fact, the development process, architectural framework, and level of design needed to build a business app is like building a space shuttle. It’s crucial to make sure the app is optimized and provides a snappy, responsive interface for the user. And in many cases, enterprise mobile apps are mission-critical systems. They cannot go down. The user has to continue to be able to use the app on the mobile device even when they are completely disconnected from the network. The whole experience must be transparent to the user so that when, once they reconnect to the network, the data automatically synchronizes with the back-end servers.

Bottom line, business apps are far more complicated than the apps that we use every day on our mobile phones, such as the apps for Facebook, Twitter, or Gmail. Business apps require special attention to performance (speed), user experience, and seamless communication with a company’s back-end systems.

Closer to Earth, this infographic highlights four key areas of why designing and developing a business mobile app is like building a house.

Enterprise VS Consumer Apps

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Shane Long

Shane Long

President at SevenTablets
As President of SevenTablets, Shane Long brings experience in mobility that pre-dates the term “smartphone” and the release of the first iPhone. His work has helped revolutionize the growth of mobility by bringing to market one of the first graphics processors used in mobile phones, technology that after being acquired by Qualcomm lived well into the 4th generation of smartphones, as well as helped pioneer the first GPS implementations in the segment. With a strong engineering and business background, Shane understands how the rise of mobility and Predictive Analytics is crucial to greater business strategies geared toward attaining competitive advantage, accelerating revenue, and realizing new efficiencies. As the leader of a B2B mobility solutions provider, he partners with business leaders including marketers and product developers to leverage enterprise mobile applications, big data and analytics, and mobile strategy.

Shane earned a B.S. at Texas A&M (whoop!) and studied mathematics as a graduate student at Southern Methodist University.
Shane Long

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