Data from Gartner Research supports that both employees and consumers spend a large portion of their online time using mobile devices. As such, it should come as no surprise that businesses are investing heavily in mobile app development and greater mobility solutions to increase revenue and reduce costs. What might be surprising is that, despite the increase in needs for mobility solutions, total application development budgets have actually declined in the last year. With the quick rise of IoT and mobile technology, hardware and software are pervasive, making their costs increasingly cheaper.
- More than 40 percent of companies plan to increase their investment in mobile app development by at least 31 percent.
- The average percentage of the overall budget that will be dedicated to mobile apps is only 10 percent.
- The portion of overall development budgets dedicated to mobile apps has actually decreased by 2 percent since last year.
The Gartner analysts concluded that corporations have begun to spend more money on mobile software, but they’re also spending more on other kinds of development to support a comprehensive mobility strategy. They are also benefiting from the reduction in development costs, leading to these unlikely statistics.
What Kinds of Mobile Applications Do Companies Use Today?
Today’s businesses may use mobile apps for a variety of reasons, from increasing employee efficiency to connecting customers with easy appointment booking, sales collateral and even one another through social networks. According to Gartner, most large corporations focus on having their own, custom apps developed from the ground up. However, some use off-the-shelf templates branded to suit their company. A couple common examples of off-the-shelf apps include Evernote and Box however off the shelf solutions are typically not highly impactful to the core business.
One problem that may have slowed investing in mobile apps is that many enterprises have trouble managing the software they already have. For example, some corporations are concerned that their current software offerings do not adhere to company policies for corporate security, perhaps including PCI compliance, or privacy. These companies may need to pause development in order to create enforceable guidelines that ensure any applications provided by the company, now and in the future, are in compliance with security protocol.
Investing in Mobile Apps with SevenTablets Offers a Proven Return
When an effective mobile strategy kicks off perfect execution, an investment in a mobility solution as part of the greater business strategy is showing many some quick and long term wins. At SevenTablets, we’re eager to develop quality mobile apps, delivered on time and according to your budget. To make the best use of your company’s mobile app development budget, contact us today.
Let’s Talk About Your Mobile Strategy
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.