According to a Tech Target article, users will have downloaded about 270 billion mobile applications by 2017. To put that in perspective, the best estimates of humans on the planet hover around 7.4 billion people. In any case, that’s a tremendous number of mobile apps that get downloaded to many different kinds of mobile devices. This underscores only some of the reasons why mobile app testing is so critically important. Their popularity offers a great opportunity. Still, there’s a lot of competition in the app market as 80% fail, so only quality mobile applications can stand out.
The Importance of Mobile App Testing
Developers of all sorts of software know that devising and sticking to a good test plan helps ensure the success of their product. Most software gets developed for a certain kind of computer, so testing may be fairly straightforward. New users of general software may even expect to have to wait to get some bugs worked out before everything works as expected or anticipated. Mobile users may be harder to please than PC users for a number of reasons.
In contrast to typical PC users, mobile users are notoriously impatient. Desktops and laptops have been around for decades, and many users grew up with various stages of technology and reliability. Most mobile devices users really value their cell phones. Mobile device users consider their devices even more personal than so-called personal computers. They want to know that any downloaded apps work right and respond rapidly.
They also strongly associate their experience with a mobile platform with their experience of a brand as a whole. A buggy app is likely to lose customers, and it might even lose brand reputation as disgruntled users post negative reviews to download sites or company blogs.
Testing mobile applications presents some challenges beyond testing PC apps as well. Even with the same operating systems, there may be a number of different phone and tablet makers that provide subtly different devices. Besides having to test for many different kinds of phones, test planners also have to consider speed, privacy, security, and many other factors. A frustrated user won’t know or care that your test team tried the app on 99 different kinds of phones if it doesn’t work on his.
At SevenTablets, Our Apps Work Right and Respond Rapidly
The testing team here at SevenTablets takes quality assurance testing for mobile apps as seriously as your customers do. Visit this page for mobile app testing insight and learn how we have served past and current clients. After that, shoot us an email or give us a call to schedule a time to speak with a team member in person.
Let’s Talk About Your Mobile Strategy
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.