Studies have demonstrated that Millennial employees tend to engage less with their employers and coworkers than members of previous generations. Citing an average of about 2 years in tenure per position and also noting that nearly 60 percent will consider offers from other companies, this new challenge must be addressed by companies that rely heavily on individual contributors. One way to address this growing issue is to engage millennials with mobile apps.
In 2016 the Millennial Generation surpassed all other generations in population, including the Baby Boomers. According to Pew, this generation is made up of people who are 20 to 36-years-old, and born between the early 1980’s and early 2ooo’s. With about 80 million members in the United States workforce alone, this group is particularly important to employers.
Why Engage Millennials with Mobile Apps?
Employee turnover costs the U.S. economy about $30.5 billion annually. Reiterating that this generation amounts to a majority of the U.S. workforce, employers must ensure that they have engaged resources. We know that Millennials are socially and professionally connected by mobile technology, which means they are always aware of outside opportunities. Further, only 30 percent of these workers are emotionally or behaviorally attached to their job for reasons of incentive (or lack thereof) and overall worker engagement. In order to improve this group’s loyalty, it may be beneficial for companies to connect with millennials in the ways they prefer.
How Can Mobile Tech Reduce Turnover From Younger Employees?
To be successful, employers must understand that Millennials usually dislike being interrupted by frequent meetings or receiving a high number of calls and emails. But here’s one thing they do like – mobile apps and text messages. Progressive companies have found they can better engage young employees through the use of mobile tech as a business tool or an access point for communication to the greater organization. People in this age group have grown up with computers, and they now rely on their devices and mobile applications for information, time and finance management, keeping up with friends, entertainment and more. It only makes sense for companies to meet their employees in the digital spaces they already inhabit.
Businesses often use mobile tech to communicate with customers, and these are some suggestions to do the same with employees:
- Online training
- Company bulletins
- Project communication
- Remote meetings
- Project management apps
- Data capture
Mobile applications may do more than just reduce employee turnover; they can help improve business processes that cut costs and improve profits. The fact that they may help keep younger employees motivated and loyal is just icing on a cake.
Do you have an idea for an application that can make your business more efficient? If so, we’d love to hear about it. We can provide the technical talent to assist with all stages of app planning, development and testing. To begin, simply call or email us.
Let’s Talk About Your Mobile Strategy
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.