If mobile app development is the next logical step your company needs to take in order to grow, you may be debating the pros and cons of outsourcing the job vs. handling it in-house. But as with any project, the first vital phase of work must be the creation of a strategy, a plan for both the mobile app itself, as well as its integration into your company’s business strategy as a whole.
What are your plans for this app? You’re probably looking for a respectable ROI, whether in terms of operational efficiency or an increased customer base. You’d also probably like it to hit the market pretty quickly, but still be professionally designed, so that it provides a great user experience and doesn’t risk alienating users with glitches. If that’s the case, then your strategy should include outsourcing the project to an app development company.
Outsourcing Mobile App Development Lowers Costs
Cost is often the first consideration in app development, and for good reason – if costs are too high, ROI will be minimal. Hiring an app developer full-time requires you to pay a hefty salary, not to mention benefits. On the other hand, if you decide to use existing resources within your company for app development, even if it’s not their primary area of expertise, your business could lose a significant amount of time and money fixing unforeseen glitches or trying to improve on a less-than-professional outcome. Outsourcing the project to a company that specializes in app development costs far less than hiring new staff, and ensures that the project will be done right the first time, providing you with the ROI you’re looking for.
Outsourcing Ensures Quality and Expertise
When a task is not one of your company’s core competencies, it naturally takes longer to complete, and might produce results that are not quite up to par. By outsourcing the work to an experienced app development company, you can be sure of quick turnaround, expert-quality work, and an ability, based on experience, to foresee and prevent problems that an inexperienced team may never even have considered. Outsourcing allows your company to remain focused on its core competencies, while the app development company focuses on theirs.
Outsourcing Provides Ongoing Support
Adding a mobility strategy is not simply a matter of app development alone. It entails the regular updating of that app, as well as cloud hosting, security, and analytics. An app development company can handle the complete process, from initial strategy and design to development to ongoing support. Costs are fixed for these services, so there will be no sudden budget surprises, and you can rest assured that your app is in experienced hands.
In short, if you are looking to develop a professional-quality, user-friendly, glitch-free, cost-effective app, and to keep it up-to-date and functioning smoothly, all while realizing a significant ROI, then outsourcing your mobile app development is the way to go.
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Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.
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