SevenTablets Blog

mobility news, tips and insights

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Enduring Mobile Apps

3 Keys of a Successful App

The mobile market is booming and the influx of competition makes it difficult to launch successful apps in the main marketplaces. Emerging technology, new phone features, the IoT and cognitive computing are discussed frequently in the context of mobile app development, which makes keeping up with the latest trends seem impossible. Read More
Pokemon Go Mobile App

Pokemon GO: The Most Popular App Ever

Mobile app developers dream of creating a viral app like Instagram, Snapchat or AngryBirds. Even though some apps are very widely used, none have ever achieved instant success like Pokemon Go. Read More
What is the IoT

IoT 101: What Is the IoT and Why Care?

The Internet of Things, called the IoT, has already permeated our environment. In fact, you've probably interacted with it, whether you knew it or not. The IoT describes the population of smart devices that communicate with other devices (or people) through use of the Internet. Some observers have called this the dawn of a new Industrial Revolution because the IoT will transform the way people manage their households, conduct their businesses and interact with their cities. Read More

Introducing the World’s First IoT-Only Internet

Does the Internet of Things, or IoT, require its own internet? At the end of June, the Dutch introduced the first low range, low power (LoRa) network to cover an entire nation, coming from a telecom company called KPN. This new network has raised questions if other countries should follow suit, so you may want to understand why a LoRa made sense in the Netherlands and might make sense elsewhere. Read More
Mitigating User Rejection Whitepaper

[White Paper] Mitigating Your Biggest Mobile Strategy Risk

Did you know eight out of ten apps are downloaded, used once and then deleted? User rejection is the greatest risk to your mobile strategy. To design a successful app, you need to balance responsiveness, intuitiveness and functionality—or users go elsewhere. Read More

Selecting the Best Platform for Mobile Application Development (MADP)

Of course, many different kinds of mobile devices are available. A mobile application development platform, or MADP, can help speed up development considerably. Typically, these platforms give developers the ability to create an app once and deploy it to multiple devices. It’s obvious that using an MADP offers advantages over having to code the same application many times for all the different devices on which it might get used. Read More

Why Mobile App Testing is Important

According to a Tech Target article, users will have downloaded about 270 billion mobile applications by 2017. To put that in perspective, the best estimates of humans on the planet hover around 7.4 billion people. In any case, that's a tremendous number of mobile apps that get downloaded to many different kinds of mobile devices. This underscores only some of the reasons why mobile app testing is so critically important. Read More

How a Mobile App is Good for Business

If you follow digital marketing at all, you probably already understand that you need a mobile-friendly marketing platform. Hopefully, you've also already made sure that your company website has a responsive design but even that is not enough these days. Having a site that performs well on both large and small devices is a good step; however, you can do more to really profit substantially from mobile device users. Read More

What is Mobile App Development?

American consumption of digital media has exploded recently. In fact, Comscore reports an increase in U.S. digital content use of 50 percent in just the last two years. Moreover, the use of mobile applications accounts for 75 percent of that growth. That means that Americans love to use their computers even more than they did in the past, but America's favorite computers are now smartphones and tablets. Read More

Why Create a Mobile App for Your Business?

If you run a small  or medium-sized business, you might not think your company is large enough to need its own mobile app. As Scott Shane, a professor at Case Western, explained in Entrepreneur Magazine, mobile internet access has become increasingly popular. This popularity means that you could be missing out on lots of opportunities to connect with and sell to customers. Read More
10 Things You Should Know Before Launching a Mobile App

Mobility Transforms Customer Engagement

It is true that mobility transforms customer engagement in the way that it impacts communication and access over a 24 hour period. Robert Desisto, VP at Gartner, notes that by 2017 most enterprise applications will be mobile or will have some usable form of mobile access. In that perspective, businesses need to consider what apps will drive customer engagement processes and how those choices will create maximum value for your business and its clients. Read More
Mobile App Success

Even The Perfect App Can Fail After Launch

Investing in a mobile solution is one of the strongest moves towards creating competitive advantage, but many are falling short of success. Whether a mobile solution is developed as a consumer facing app for public download, or an internal tool to improve or enable business operations, a great deal of money and effort is required. However, there is a formula for success to ensure your investment pays off. Read More
mitigate risk with mobile business strategy

Effective Mobile Strategies Reduce Risks and Protect Profit

Effective mobile strategies reduce risk and help accelerate business revenue and profitability through increased efficiency. A great mobile strategy may lower operating costs by reducing operational shortcomings such as lag time within a sales cycle, production time between sales and delivery, cumbersome document management and approval routing processes, and improved communication among business groups apart from other use cases. Read More

Make the Smartest Mobility Decision Possible

This day and age, businesses must have a great mobility solution to compete. Clearly, this is a broad statement so ask yourself, what does that mean to your business? Many others, perhaps your competition, are already asking themselves this same question and reports from Harris Poll reveal that 90% of IT decision makers see mobility as critical to customer engagement, overall competitiveness, and operational efficiency in 2016. Read More

Importance of Leveraging a Mobile Strategy in 2016

Few things have had quite so profound an effect on the way we work, play, and live as companies that have been successful in leveraging a mobile strategy. Another year is passing and in hindsight 2015 has been an exciting year. We have seen a few different trends pointing towards an Internet that is more dynamic, much more mobile, and way more multi-channel than what we have seen thus far. Read More
Consumer VS Enterprise Apps

[Infographic] Differences Between Business and Consumer Apps

Developing a consumer app (think Facebook, Twitter, Gmail) is like building a car. Developing a business mobile app is like building a space shuttle: complex parts working as a whole, with a need for speed, accuracy, and the protection of mission-critical systems. Read More
Effective Mobile Marketing Strategy

How to Craft an Effective Mobile Marketing Strategy

It’s a given these days that a truly comprehensive mobile marketing strategy is one that falls in line with a greater, multi-channel marketing plan. According to a recent study from the Pew Internet & American Life Project, mobile web use has doubled since 2009, with two-thirds of Americans who own cell phones now using them to surf the internet and check their email. Read More
Mobile App Design Mistakes

6 Mistakes to Avoid When Designing a Business App

It’s important to keep the big picture in mind when designing a mobile app for your business—an overarching strategy is vital to an effective, user-friendly app. But the details are no less important, as they contribute significantly to the success of the app in terms of both popularity and usefulness. Some of those details can be easy to overlook, so we’ve put together a list of the top mistakes to avoid when designing an enterprise mobile app. Read More

How To Measure the ROI of A Business Mobile App

It's no secret that a well-thought-out, effective mobile app can be a smart move for your business. Whether you are hoping to improve complicated day-to-day work systems, increase the communication between your virtual team members, or simply make mobile data access easier for your employees, a great mobile app can truly help you take your company's internal processes to the next level. Read More

[Infographic] 7 Key Players in a Great Mobile Strategy and Their Salaries

[vc_row][vc_column][vc_column_text]The combined salaries of an average seven-person development team—from the IT project manager to the data security specialist—can cost upwards of $445,000 per year by conservative measures. On top of managing resources that are dedicated to your mobile solution, how it adds value to your business, and optimizing for heightened returns based on mobile analytics, many businesses fall short in assembling a fully capable mobility team. Read More

Does Your Company Have the Right Skills to Develop an App?

If your business is considering deploying a mobile app, then you are taking an important step toward enhancing your competitiveness. For the foreseeable future, mobile apps will play a leading role in expanding business opportunities, nurturing customer loyalty, and improving employee productivity. You may already have a highly skilled IT team that does an excellent job handling your website, traditional web applications, and server applications. Your first thought might be to assign the task of developing your mobile app to that team. Think again. Read More

4 Ways Mobile Business Apps Increase Operational Efficiency

It seems that everywhere you look, people are advocating the use of mobile apps to save businesses time and money. But you still wonder — beyond the allure of all those technological bells and whistles, do business apps really deliver what they promise? Or are they just another expense that, in the end, can’t really be justified by their ROI? Read More

The Importance of Mobile Analytics for Your App

Companies that have developed a mobile app for their business are constantly gathering data from these apps, but how do they analyze that data and turn it into useful information that can be used to meet business goals? The need for analytics tools is real, but what changes should be made in light of the data a company receives from its mobile apps? There are several sets of data that an analytics tool can collect and present to a company for use in their mobile app strategy. Read More
apps for small business

Why Mobile Apps Are Beneficial For Small Businesses

In the ever-growing and changing world of technology “app” is a word heard all throughout the day. Whether it’s an alarm app that gets you out of bed, or a reviews app that helps you figure out where you want to have lunch, there’s no changing the fact that society as a whole uses mobile devices and the apps that accompany them to plan out their lives. Because of this growing lifestyle change, it’s important, especially small businesses, to keep up and have your own app made specifically for your audience. Read More

Mobile App vs Mobile Website: Which Is Better?

With the continuous growth of smartphone use worldwide, the consumption of marketing content is increasingly becoming a mobile pastime. And that mobile marketing content can be distributed in one of two ways—either through a mobile website, or via a mobile app. But when faced with the question of "mobile app vs mobile website," which of these two options is better for your company? Read More

Creating Customer Loyalty Through Mobile Apps

In the contemporary world of social media-driven marketing, relationships are everything. Consumers no longer have patience for one-way advertising and slick sales tactics. Instead, they look for service in the form of valuable, free content, easy and instant purchases, and meaningful interactions with brands via social media. Read More
mobile app security

4 Vital Security Considerations for Any Mobility Strategy

When considering the implementation of an enterprise mobility strategy, security must be one of the primary concerns addressed. If strong security measures are put in place throughout the entire process, from enterprise mobile app development to deployment to daily use by employees, then the introduction of a mobility strategy can provide real ROI. But if security is lacking in any way, allowing mobile access to your company’s data and network can do more harm than good. Read More

The Importance of Analytics in Business Mobile Apps

Business mobile app development is an effective means of taking your organization to the next level, whether that means increasing operational efficiency and employee productivity, or expanding your customer base. But a key element of app development often overlooked by companies eager to dive into the world of enterprise mobile apps is the drafting of a mobility strategy. Read More

Should You Block Social Apps In The Workplace?

It's hard enough getting your employees to stay motivated and on task at work without having to compete with social apps that tend to encourage procrastination. While your employee’s intention may have honestly been to “just check Facebook for a quick second,” often times, before they know it, hours of their afternoon have passed and they're 16 photo albums deep in their best friend’s profile page. Read More

3 Legal Issues Surrounding Employee Privacy And BYOD

As with any new undertaking in a business, the first and most important step is to create a strategy for its development and implementation. And as with any new strategy, one of the first and most important considerations is how to handle the legal issues surrounding this new undertaking. Read More
App Loyalty

The Importance of Loyalty For Consumer-Facing Mobile Apps

There are a lot of different ways to measure the success of your company’s mobile application. For some businesses, it’s all about conversions and getting consumers to purchase their products. For others, a high number of unique app views may be the most important factor, as it means that fresh eyes are finding your company and being introduced to your brand for the first time. However, one thing that should never be overlooked when it comes to measuring the success of your consumer-facing mobile app is how loyal your users are to your brand. Read More

The Framework of Great Mobile Security

There is a very real concern about corporate data breaches via employee mobile devices, whether they are personal devices or company-owned. People carry their mobile devices everywhere with them, and sometimes lose them to carelessness or theft. Passwords aren’t enough to protect the data these devices hold. Read More
4 Steps to Creating a Mobile Strategy

4 Steps To Creating a Mobile App Development Strategy

When a business makes the decision to take the plunge into the world of mobile app development, it’s understandable that they’d want as quick a turnaround as possible. Diving in headfirst and getting an app developed and deployed at lightning speed may seem like a cost-effective plan, but in reality, the best way to approach mobile app development is to carefully craft a strategy first. Read More

[White Paper] Before the App: Build a Sound Mobile Strategy

[vc_row][vc_column][vc_column_text]Employees’ expectations of being able to work from anywhere, and customers’ expectations of having instant access to and responses from your company, are becoming nearly ubiquitous. Most companies find that they must embrace and enable mobile computing for their employees and customers if they wish to maximize employee productivity and maintain security in a bring-your-own-device (BYOD) world, as well as remain competitive in a mobile-friendly marketplace. Is your enterprise considering building a business app? If so, build a sound mobile strategy first. Read More
Outsource Your Mobile App Development

The Benefits of Outsourcing Mobile App Development

If mobile app development is the next logical step your company needs to take in order to grow, you may be debating the pros and cons of outsourcing the job vs. handling it in-house. But as with any project, the first vital phase of work must be the creation of a strategy, a plan for both the mobile app itself, as well as its integration into your company’s business strategy as a whole. Read More
Choosing a Mobility Partner

Big Business Trends for 2015: Choose Your Own Device

What Mobile Strategy is Right for Your Business? Bring Your Own Device, or BYOD, has been a mobility strategy that many businesses have invested in over the past few years. However, forecasts for 2015 are predicting that the BYOD trend will taper off as a new strategy arises. Choose your own device, or CYOD, is predicted to take off in 2015 as an alternative to a system that some see as costly and ineffective. Read More
Cross Platform Mobile Apps

5 Ways A Cross-Platform App Can Benefit Your Business

When your business needs a mobile app developed, there are many key questions that must be answered before that work can begin. What will the app do? How should it look? Will we develop it ourselves or outsource? How will this app fit into our overall business plan? Read More

[Video] Why Mobile Security Is Always at the Top of Our List

An effective mobile strategy begins with end-to-end mobile security. At SevenTablets, security is our top priority when we help customers reach their mobile goals. Watch the video below to see why our multifaceted approach to security keeps your company, your data and your end-users safe from evolving threats. Read More

Mobile ERP

4 Advantages That Mobile ERP Offers Your Enterprise

The term Enterprise Resource Planning, or ERP, encompasses every aspect of business operations, from inventory to human resources to CRM. Up until recently, the office computer was the sole domain of ERP, the only place where its huge amounts of data and complex business functionalities would fit. Read More

Is Big Data the Future of Enterprise Mobility?

With the enormous amount of information being gathered by enterprises on a daily basis, it was only a matter of time before someone coined a term to refer to it by. That term is, of course, big data. But the existence of this huge collection of data also precipitated the creation of new methods of analyzing and utilizing the information amassed. Read More

[Video] Mobile Apps: You Want that “Wow Factor”

To ensure that your users experience a sleek, user-friendly "wow factor" every time they open your business app, it's imperative to design your app with the end user in mind. This video explains our commitent to putting the "wow factor" in your mobile app and overall mobile strategy. Read More
Mobile App Myths

Common Business Mobility Myths Busted

As is often the case with any new development in the business world, a swirl of myths sometimes obscures the facts about enterprise mobility. These myths can cause enterprises to delay or even avoid taking the plunge into mobile app development, because they seem to come in the guise of caution and prudence. But since when has accepting conventional wisdom led to business success? Read More

Does Your Mobile App Provide Real Value To Your Audience?

With the ever-expanding growth of online and mobile marketing, it seems as though every single day there is a new social media platform or mobile app that your company “must join” in order to stay relevant. And while many of these sites and applications can provide a real value for your brand if used correctly, they can also do a great amount of harm if you are signing up without a plan and are simply trying to ensure your brand is present on every single platform. Read More
Designing Your Mobile App Effectively

Designing Your Mobile App: Know Your Target Audience

It is vital to the success of your app to know who your end users are going to be. Understanding users’ needs and expectations for their mobile experience will inform many design and development decisions. Multiple factors such as age, gender, culture, socioeconomic status, education level, and language impact users’ requirements and ultimately, a company's bottom line. Read More

The Most Common Mobile Platforms for Business Apps

Creating and maintaining a business mobile app can be critical for a company's success, but there are different mobile platforms to choose from; iOS, Android, and Windows are the biggest contenders. But how do you know which platform will fit your company and work efficiently for your needs? A good way is to take a look at what other similar companies are doing, and what is working best for businesses across the board. Read More

Why Cross-Platform App Development Is Vital For Reaching Your Audience

What are the demographics of your company’s audience? Do you aim your marketing efforts at a younger crowd, such as Millennials? Or do you focus more on trying to reach Baby Boomers? Maybe you market to a diverse crowd, but segment your marketing materials in order to be sure you’re hitting the right themes with each different group. Read More

Important Ongoing Support in Outsourced App Development

Creating an enterprise mobile app for your brand is a long-term process. It is not something that can be created and launched in one night, and it is not something that you can leave inactive and untouched after you finally do finish the development process. Just like social media sites or your company’s website, you should be constantly updating your mobile app’s features, adjusting security, making changes based on your audience’s feedback and much more. Read More
Make BYOD Work for Your Organization

5 Tips for Making BYOD Work for Your Organization

With the constant proliferation of new mobile devices in the market, it’s only a matter of time before bring-your-own-device (BYOD) is de rigueur for every business. The agility and efficiency BYOD brings to the workplace are undeniable — but so are the risks, if a governing policy is not implemented properly. Read More
3 Mobile App Features

3 Mobile App Features That Drive Users Crazy (You Should Avoid These!)

Mobile devices have completely changed the way that consumers view websites and make online purchases within the last decade. While many people used to confine their product research and purchases to computers, we now have the ability to take these actions on the go—and consumers all around the world are taking advantage of these capabilities! In fact, 4 out of 5 consumers currently use smartphones to shop and, by the end of 2014, mobile usage is predicted to overtake even that of desktop internet usage. However, just because consumers are flocking to mobile to make their online purchases and interact with their favorite brands doesn’t mean that they will use just any app to do their browsing. Read More

The 5 Most Popular Features in Business Mobile Apps

One of the largest reasons why business mobile applications are becoming such an important tool for companies all across the country is because they help to streamline your employee’s daily processes and make your company more efficient. For instance, a great business mobile app should take complicated, in-house procedures and not only make them available in a mobile format, but should also make the process much easier for employees who are on the go and need access to company information quickly and without hassle. Read More
Business App Do's and Don't

Building A Successful Business App: The Do’s and Don’ts

There are a number of benefits that come with building a mobile app for your company. For instance, business apps can help to solve a number of organizational or efficiency issues when your employees are on-the-go. They can also help to streamline some of your company's most complicated office procedures in a quick, easy-to-use platform. However, the only way that your business can achieve these benefits, along with many more than come with mobile app development, is to ensure that you are building the most successful enterprise mobile app possible Read More

Choose The Best Mobile Platform For Your Business App

The popularity of mobile business apps and consumer-based mobile apps has grown tremendously within the last decade. App stores that may have once began with a select few applications developed by mobile companies have now grown to include millions of different apps covering any topic or subject you can think of. In fact, hundreds of new mobile applications show up in different app stores each day, either developed by companies, brands or any other personal coder who has the creativity and resources to create their own mobile application. Read More

App Development and The Internet of Things

The Internet of Things is the term used to describe the phenomenon of complete connectedness. It’s the concept of smart refrigerators communicating with smartphones, letting us know that we’re out of milk right as we drive by the store. It’s that same refrigerator also sending a message to our favorite dairy brand, so that we receive a mobile coupon for $1 off a gallon, in time to make that purchase. Read More
Successful Apps

How To Ensure Your Apps Respond to Demand

When venturing out into the world of mobile app development, your enterprise is faced with a multitude of important considerations. Two of the most critical matters to be addressed are the issues of quality testing before app deployment, and ongoing performance management afterwards. Read More
Employee Adoption of Business Apps

How to Maximize Employee Adoption of Mobile Apps

Enterprise application development is an effective means of increasing your company’s overall operational efficiency. When employees are free to access the company infrastructure via mobile devices while on the go, time is saved and productivity is boosted. The key to achieving this heightened efficiency, however, is making sure that employees will actually use the new apps. Read More
mobile app

Native Apps vs Hybrid Apps: Pros and Cons

For many companies, a mobile app is an important step forward in building their business. Building an enterprise mobile app can be a boon for your business, but there are different ways to accomplish this goal, depending on your company's needs. There are two types of mobile apps: native platform apps and hybrid apps. Each offers different features that can be used to a company's advantage if implemented correctly. Here are some of the most important pros and cons of each system.

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Cloud Hosting Safe and Reliable

Why Cloud Hosting is a Safe and Reliable Option

Hosting your enterprise mobile apps in the cloud can come with a slew of benefits for your company. Cloud hosting is a cost-effective, mobile, and safe way to run your in-house mobile apps. It just takes the right approach, and implementation of security measures. In the end, hosting your apps on the cloud is the safest and most viable option for your company for a variety of reasons. Read More
Must Have Mobile App Features

6 Must-Have Features for Your Mobile App

There are many different components that go into developing a great mobile app. Big issues like security and analytics can consume a lot of time and effort, but many times it's the small things that make an app work well for your users. Sometimes these smaller issues can be overlooked in the quest for the perfect app. Keep these six features in mind, and you can avoid some of the biggest reasons users don't come back. Read More

3 Signs That Your Business May Need a Mobile App

Could a mobile app help to streamline processes at your company? Here on the SevenTablets blog, we have talked greatly about the pros and cons of different mobile platforms, the benefits of storing your mobile information in the cloud, and a number of other enterprise-mobile related topics that will help you get the most out of your app development. However, before you jump into the specifics of what features would make the most sense for your company’s mobile app, you first must decide whether or not an enterprise mobile app would be advantageous for your company in the first place. Read More
Business Apps for Wearables

Enterprise Mobile Apps for Wearables

Despite the swarm of negative media attention accorded the Google Glass when it was first introduced to the public – bans on its use by various businesses, concerns raised about privacy issues, and even bills drafted by legislators worried about road safety – the market for smart wearable devices seems to be growing. Read More
Push Notifications

The Benefits of Push Notifications in Business Apps

It's no secret that one of the biggest advantages of mobile over desktop is the on-the-go access that mobility provides. However, one true advantage of mobility is, not only can you interact with your mobile device in any aspect of your personal and professional lives, but your mobile device can interact with you based on your surroundings as well. Read More
Mobile App Marketing Strategy

How to Integrate A Mobile App into Your Digital Strategy

It’s no secret that including mobile marketing as part of your overall digital strategy, no matter how big or small your business may be, is a smart decision. Mobile is the future (and very soon will be the present) of digital marketing. In fact, 4 out of 5 consumers are already using smartphones to shop and 70% of all mobile searches will lead to online action within the hour of searching. Therefore, if your company is not already looking into developing a mobile app, you are already losing business. Read More

10 Features of Great Mobile App Security Plans

A mobile strategy is one of the smartest things you can provide for your company right now. Technology is moving forward rapidly, and by keeping up with the pace, you are keeping your business relevant and up-to-date. However, here’s where things get tricky: You may have a great mobile app that your employees like to use, but how are you keeping your company’s information safe when it comes to using that app? Read More
handling byod issues at work

4 Tips for Handling BYOD Issues

To accompany the rise of BYOD, a flurry of content has been created to address the challenges with which it presents enterprises. Security, cloud hosting, mobile app development, and other technologically complex issues are discussed at great length and in great detail. And while these topics are vitally important in the realm of enterprise mobility, they are not the only considerations a company must take into account when moving forward with a BYOD policy. Read More
Fog Computing

What is Fog Computing?

Cloud computing has given us a way to store and access incredible amounts of data without the use of traditional server banks. Smartphones are constantly sending and retrieving data from the cloud, but they are also bound by the limitations of wireless networks, as are any businesses that send data to mobile devices. The problem is that getting data into and out of the cloud is a matter of bandwidth. Mobile apps have become a great way to get things done on the Internet via smartphone, because your device handles some of the data and processing power itself. Read More
Cloud Hosting Mobile Apps

Why You Should Host Your Business Mobile Apps in the Cloud

Hosting mobile apps in the cloud is quickly becoming the norm for businesses nationwide. With global spending on cloud services approaching $131 billion in 2013, and projected to grow to over $180 billion by 2015, it’s clear that businesses are realizing the benefits of this method of storing data. And when giants such as LinkedIn and Etsy, Newsweek and Netflix jump on the bandwagon—each of them hosting their own mobile apps in the cloud—you know a practice has become the gold standard. Read More
SevenTablets Mobile Apps

Enterprise Mobility Trends In 2014

Enterprise mobility has experienced a boom in the past few years, becoming a top priority for many businesses’ strategies. In 2014 and the coming years, it is predicted to have an increasing impact that companies can’t afford to ignore. Enterprise mobility allows employees access to necessary information even when they are out of the office, a boon for productivity and profits. There are several trends that are predicted to happen in 2014. Take a look at these predictions as you decide what direction to take your mobile strategy in. Read More

MobileFirst: IBM Interviews SevenTablets on App Development

SevenTablets was honored to be asked to participate in IBM’s MobileFirst Tech Talk series by presenting a webcast on our cross-platform app development process. As an IBM Premier Business Partner, we were excited to support this initiative to teach developers how to build and manage mobile solutions. Read More

15 Incredible Mobile Marketing Statistics

Despite the prevalence of smart phones and tablets these days, some companies are still hesitant to delve wholeheartedly into the world of mobile marketing through mobile apps. They feel unsure of how to approach mobile marketing, or they wonder if developing mobile apps will result in a real ROI. Read More