Companies find that mobile apps can offer many advantages over just having a mobile-optimized website. But why don’t more businesses develop mobile apps? Managers may have to work harder to justify the longer development time and larger investment apps require. In fact, Forbes reported that one of the biggest struggles with mobile app development is the balance between quality and speed of release. However, with these rapid mobile app development tips, you shouldn’t have to choose between speed and quality.
Consider Hybrid Mobile App Development Platforms
Android phones and tablets are popular with consumers because there are so many affordable options, but many consumers favor the simplicity and design of Apple devices. Due to this divide, it’s usually best to target both mobile environments. Hybrid development platforms let developers use one set of code for Android and iOS. Some platforms also support other operating systems, such as Windows and Blackberry.
Sometimes native apps perform better and allow more customization, so hybrid apps aren’t the right solution for every project. Even if a native app is the best long-term solution, a hybrid app might get basic functionality out to users quickly, while the native version is developed behind the scenes. This second development phase should go faster, because the first version provided an opportunity for user testing and a reaffirmation that the app truly supports the business’ goals.
Use a Lean Development Cycle for Quick App Releases
No matter which type of app is right for a particular business need, using lean development methodologies can help companies produce a quality application faster. Lean refers to keeping the first release simple, then working your way up. Some companies build apps with multiple, complex functions right from the start, which can drive up development costs and create a confusing user experience. However, a lean app only contains the most important function (or two) during its first release. In this type of development developers are able to add new features and functions with each subsequent update. These updates are specially designed to compliment how users are already interacting with the app, which aids in user retention.
At SevenTablets, Rapid Mobile App Development Is Our Specialty
Does your company need to roll out a mobile app fast? If so, contact us to learn about our proven rapid mobile app development practices that offer you and your customers speed and quality.
Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.