Imagine taking a lengthy backpacking trip through Europe with an interactive map of all the cathedrals, museums, castles and other landmarks, complete with information on the cultural significance of each location—all at your fingertips. Augmented reality (AR) has made this a reality. The technology adds digital layers of data to real-world images viewed via a smartphone, helping users gain a more comprehensive appreciation of their surroundings without a cumbersome, physical brochure.
The beauty of technology in the 21st century is its ability to reduce much of the planning and manual work necessary to complete professional tasks requiring foresight and on-the-fly adjustments. For instance, augmented reality (AR) is playing an increasingly important role in manufacturing, as it allows architects, engineers, manufacturing plant staff and logistical experts to perform their jobs at a higher capacity.
Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service.
Augmented reality (AR) is one of the hottest trends in the tech world these days, but it’s more than a buzzword; AR has the potential to offer billion of dollars in value to companies around the world. In fact, Digi-Capital’s latest Augmented/Virtual Reality Report predicts that the augmented reality and virtual reality market could be worth $108 billion by 2021, driven primarily by mobile AR. About $83 billion (76.9%) of this figure is slated to come from AR alone.
The home improvement sphere is benefiting greatly from the latest technological advancements, helping experts in the field perform their job with more accuracy and less hassle. Plus, homeowners and renters can play a bigger role when deciding how to improve their residences, as augmented reality (AR) in the home helps users visualize new possibilities for their living spaces.
Augmented reality (AR) is quickly growing and being adopted in ways that aid companies in improving the consumer experience, reducing overhead costs and increasing their ROI. The construction industry is the latest one to add the technology to its fold, as AR is helping solve many challenges that architectural firms and designers face in the building process. Instead of waiting until after a building’s layout is complete to make adjustments, architectural firms can use AR tools to fix any mechanical, electrical and plumbing (MEP) issues in the design phase.
Augmented reality (AR) is finding many clever uses in real estate, where this technology is merging the real world with the imagined in a way that shows prospective buyers precisely what’s possible for a property. This has transformed the industry significantly, as real estate agents are doing everything from depicting the furnishing and decorating possibilities for a vacant house to removing the distance barriers that may otherwise prevent a far-away potential buyer from making an offer on a home.
In the retail world, companies that don’t keep up with the newest technologies and trends may end up losing a large chunk of their clientele. Like how ecommerce revolutionized the way consumers shop, augmented reality (AR) is a rising force in the retail industry, adding another layer of personalization to shopping.
Just a couple years ago, buying a custom-tailored shirt was a costly and time-consuming task. You’d have to find and then book an appointment with a tailor who could create or modify a garment to suit your unique body shape. Then, you’d need to visit the tailor for measurements and fittings before finally getting your new shirt. The process was so inconvenient that many would settle for ill-fitting garments rather than spending the time and money on a tailor. But now, there’s a high-tech alternative that’s making it fast, easy and affordable to acquire custom-tailored garments.