All posts in “Consumer Apps”

Can Snapchat Win Against Facebook and Instagram?

Can Snapchat Win Against the Facebook Inc. Dream Team?

Snapchat has become a social media phenomenon teens and millennials obsess over. From applying augmented filters to selfies, to posting personal ‘stories’ about daily life, Snapchat connects users through a friendly interface and comical in-app features. Despite having 150 million monthly active users and plans to go public early this year, Snapchat’s days may be numbered.

The executioner? Facebook, Inc.
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restaurant mobile apps

Small Restaurants Can Have Mobile Apps Too

Regional and nationwide restaurant chains may have the resources to develop mobile apps that can help enhance their brand, engage with customers, and of course, grow revenue. The Starbucks app, for example, now accounts for 24% of the company’s revenue, amounting to more than three billion dollars each year. This app gives the coffee purveyor chain a chance to connect with users every time they look at their phones. Plenty of studies support the idea that eateries of all kinds can prosper by providing mobile apps, mostly because consumers tend to search for local business with their phones. Read More