All posts in “mobile strategy”

Gamification Reporting Competition for Sales Mobile Apps

Gamification, Competition and Real-time Reporting Make Your Sales Team Unstoppable

The internet has transformed the sales world, leading to new opportunities in direct sales, multi-level marketing and beyond. This has led to a sales landscape that is rapidly evolving as technology advances at a startling pace. But today’s sales teams face a number of challenges, particularly since many are separated by geographical distancesdistances that make it difficult to operate effectively as a team. However, sales apps can bridge the gaps, serving as valuable tools that allow sales teams to achieve remarkable success. Read More

Mobile Development Longterm Strategy Whitepaper

Mobile Development: Planning for Long-Term Success [White Paper]

There are a number of considerations you should keep in mind as you’re preparing to develop your mobile app. These points are especially vital when it comes to the actual development process. Many mobile development companies—SevenTablets included—utilize a phased development process, as this is typically more effective and productive. It’s also crucial that you choose a trusted partner to oversee your app build and future maintenance. Read More

What's the best strategy when developing a financial mobile app?

Tips for a Strong Financial Mobile App Development Strategy

Banks, accounting firms and other companies in the financial sector face some serious challenges when it comes to digital security. According to one study’s estimate, hackers steal as much as $575 billion annually. And while that study did not differentiate between incidents involving mobile apps and traditional websites, the potential for app vulnerability exploitation is well-known.

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Natural Language Processing

Natural Language Processing Makes Apps Even Better

Natural Language Processing – You may not realize it, but you interact with this technology pretty often. It’s an innovation included on most smartphones, home automation hubs and thousands of automated phone answering systems. You know, those friendly robots that ask you how to direct your call to the correct department, tell you your credit card balance, and allow you to pay a bill over the phone. But, what is ‘Natural Language Processing’ exactly and how does it work? Read More

iOS 10.3 SevenTablets

iOS 10.3 Puts Developers in Charge of Customer Service

For more than 8 years, the Apple App Store has been stocked with tiny, on-demand programs… and literally nothing else. With the release of iOS 10.3, the App Store gained some long-awaited B2C functionality and developers across the planet are rejoicing. But, who would’ve thought software developers would celebrate adding ‘customer service representative’ to the end of their title? Read More

Big Data Analytics Discrimination

Do Big Data and Analytics Fuel Discrimination?

Big Data and analytics (and especially predictive analytics) are powerful inventions of modern technology. Inventions that influence our lives by assigning our credit scores, protecting us from fraudulent credit card charges, showing ads relevant to our interests and more. But, these tools are not innately objective. In fact, if they are not developed correctly, they can reinforce discriminatory stereotypes, creating massive disadvantages for affected individuals. Read More

The Future of Technology in Healthcare

Changes Coming for Healthcare Technology

Mobile technology and the Internet of Things have become natural parts of our daily lives. We’re getting smart shopping lists from our refrigerators, tracking our daily activity levels, and connecting with family and friends all over the world. But healthcare technology has been slow to adopt these changes. Read More

Customer Loyalty Apps - SevenTablets

How a Loyalty App Can Turn Customers into Advocates

You’ve probably used a loyalty app at some point, whether it was to buy coffee at Starbucks without digging for your wallet, submitting a prescription refill at CVS or Walgreens, or getting app-exclusive discounts at Target or Whole Foods.

These types of smartphone apps offer great benefits to consumers — but even more important benefits to the businesses that offer them. By making things easy for consumers, these businesses can turn these loyal customers into powerful advocates.

Here are five essential elements of a loyalty app that make customers fall in love. Read More

Instagram Advertising for Mobile Apps

Could Instagram Advertising Make Your App Famous?

Around our office, we encourage clients to make marketing a sizable slice of their budget upfront. Unfortunately, there are still hundreds of apps wallowing in the dreariest corners of the mobile marketplace, simply because no one knows they’re there. Instagram advertising may solve this problem. Read More