All posts in “user experience”

Was Apple's decision to slow down older iPhones the right move?

Why Did Apple Slow Down Older iPhones?

Apple is in the midst of a first-of-its-kind firestorm surrounding its iconic iPhones, following the company’s recent decision to intentionally “slow down” earlier iPhone models with older batteries. The move came on the heels of the latest iOS update. But iPhone users were so enraged that they filed a class action lawsuit against the tech giant. This leaves many wondering, why did Apple slow down older iPhones?

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predictive analytics best practices for mobile apps

Know Your Users: Predictive Analytics Best Practices

You’ve developed the perfect app concept. The market research has revealed promising data, and you’ve come up with some killer branding. You feel pretty confident going into the development processexcept when it comes to the predictive analytics engine. That’s a region of uncharted territory, as you’ve never integrated this technology into a mobile app interface before. So, how do you ensure you’re on a path toward success?

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What functionalities should your app include?

How to Choose the Right Mobile App Functionalities

After months spent planning your company’s app development project, you’ve finally received the green light to proceed. But after speaking with some development companies, you’ve discovered that the cost and timeframe of the project will depend on the application’s specs. Now, you’re tasked with determining exactly which features and functions to include; only then can you get an accurate price quote and timeframe.

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Picking the best name for your app helps you connect with your target audience.

The Top Mobile App Name Optimization Techniques

Now that the excitement of your company’s mobile app launch has worn off, you’ve started focusing on install stats. Feeling underwhelmed by the results, you queried some key search phrases and discovered your app isn’t showing prominently for those terms. Now you’re wondering, “Did I pick the wrong app name?”

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It's important that your app reaches the right target audience.

How to Connect With Your Mobile App’s Target Audience

It took months of hard work and collaboration with your developer, but your B2C app is finally finished! But there’s a problem. You assumed users would be eager to download your new mobile app as soon as you shared the announcement via your email newsletter and social media. You’ve only had a few dozen downloads, though. A far cry from the thousands you expected. So what gives?

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User path analytics are a crucial element in any app development project.

User Behavior Flow in Mobile Apps: How to Mine Analytics for User Path Data

You spent months perfecting your mobile app, working with developers, QA testers, beta testing groups and dozens of others to ensure a streamlined, engaging user experience (UX). You thought your development team created a user-friendly app and that you knew which features would be most popular. But now, you’re getting negative feedback about the app’s user-friendliness and its architecture. Comments like, “It’s hard to navigate,” or “the app’s architecture is confusing,” are vague yet important to understand. So how do you dig deeper and work to identify specific problem areas?

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