All posts in “user experience design”

Mobile App Design Mistakes

6 Mistakes to Avoid When Designing a Business App

It’s important to keep the big picture in mind when designing a mobile app for your business—an overarching strategy is vital to an effective, user-friendly app. But the details are no less important, as they contribute significantly to the success of the app in terms of both popularity and usefulness.

Some of those details can be easy to overlook, so we’ve put together a list of the top mistakes to avoid when designing an enterprise mobile app. Read More

Does Your Company Have the Right Skills to Develop an App?

If your business is considering deploying a mobile app, then you are taking an important step toward enhancing your competitiveness. For the foreseeable future, mobile apps will play a leading role in expanding business opportunities, nurturing customer loyalty, and improving employee productivity. You may already have a highly skilled IT team that does an excellent job handling your website, traditional web applications, and server applications. Your first thought might be to assign the task of developing your mobile app to that team. Think again. Read More

Mobile App vs Mobile Website: Which Is Better?

With the continuous growth of smartphone use worldwide, the consumption of marketing content is increasingly becoming a mobile pastime. And that mobile marketing content can be distributed in one of two ways—either through a mobile website, or via a mobile app.

But when faced with the question of “mobile app vs mobile website,” which of these two options is better for your company? Read More

[Video] Mobile Apps: You Want that “Wow Factor”

To ensure that your users experience a sleek, user-friendly “wow factor” every time they open your business app, it’s imperative to design your app with the end user in mind. This video explains our commitent to putting the “wow factor” in your mobile app and overall mobile strategy. Read More

3 Mobile App Features

3 Mobile App Features That Drive Users Crazy (You Should Avoid These!)

Mobile devices have completely changed the way that consumers view websites and make online purchases within the last decade. While many people used to confine their product research and purchases to computers, we now have the ability to take these actions on the go—and consumers all around the world are taking advantage of these capabilities! In fact, 4 out of 5 consumers currently use smartphones to shop and, by the end of 2014, mobile usage is predicted to overtake even that of desktop internet usage.

However, just because consumers are flocking to mobile to make their online purchases and interact with their favorite brands doesn’t mean that they will use just any app to do their browsing. Read More

Successful Apps

How To Ensure Your Apps Respond to Demand

When venturing out into the world of mobile app development, your enterprise is faced with a multitude of important considerations. Two of the most critical matters to be addressed are the issues of quality testing before app deployment, and ongoing performance management afterwards. Read More

Employee Adoption of Business Apps

How to Maximize Employee Adoption of Mobile Apps

Enterprise application development is an effective means of increasing your company’s overall operational efficiency. When employees are free to access the company infrastructure via mobile devices while on the go, time is saved and productivity is boosted. The key to achieving this heightened efficiency, however, is making sure that employees will actually use the new apps. Read More