After months spent planning your company’s app development project, you’ve finally received the green light to proceed. But after speaking with some development companies, you’ve discovered that the cost and timeframe of the project will depend on the application’s specs. Now, you’re tasked with determining exactly which features and functions to include; only then can you get an accurate price quote and timeframe.
It took months of hard work and collaboration with your developer, but your B2C app is finally finished! But there’s a problem. You assumed users would be eager to download your new mobile app as soon as you shared the announcement via your email newsletter and social media. You’ve only had a few dozen downloads, though. A far cry from the thousands you expected. So what gives?
When you think about the Internet of Things (IoT), you probably think about connected houses that learn the lighting preferences of every family members or smart refrigerators that order eggs when you run out. For most of us, that probably isn’t quite the reality. For most people, the IoT common uses actually include a host of smaller items that we’re using on a daily basis to make our lives easier. Read More
It’s important to keep the big picture in mind when designing a mobile app for your business—an overarching strategy is vital to an effective, user-friendly app. But the details are no less important, as they contribute significantly to the success of the app in terms of both popularity and usefulness.
Some of those details can be easy to overlook, so we’ve put together a list of the top mistakes to avoid when designing an enterprise mobile app. Read More
Mobile devices have completely changed the way that consumers view websites and make online purchases within the last decade. While many people used to confine their product research and purchases to computers, we now have the ability to take these actions on the go—and consumers all around the world are taking advantage of these capabilities! In fact, 4 out of 5 consumers currently use smartphones to shop and, by the end of 2014, mobile usage is predicted to overtake even that of desktop internet usage.
However, just because consumers are flocking to mobile to make their online purchases and interact with their favorite brands doesn’t mean that they will use just any app to do their browsing. Read More