Companies that have developed a mobile app for their business are constantly gathering data from these apps, but how do they analyze that data and turn it into useful information that can be used to meet business goals? The need for analytics tools is real, but what changes should be made in light of the data a company receives from its mobile apps? There are several sets of data that an analytics tool can collect and present to a company for use in their mobile app strategy.
1. Rate of Usage
One very general question is, “How many people are using the app?” Obviously, the more the better, but the answer then leads to questions of how people are using the app. This can involve how they reach a specific screen, the exact point they close out of the app, or even the differences in behavior on different device platforms.
From the analysis of these questions, a company can work on specific areas of the app that users found difficult or unnecessary, and focus on increasing the performance of the app as a whole. This way, your company can spend time on areas of the app that need improved performance, without wasting resources where they are not needed.
2. Data Involving Problems
Data involving bugs or crashes is also important in improving your mobile app. Technical issues can stop your app from reaching its full potential, and keep users from coming back. Analysis of this kind of data should inspire changes in the performance of the app with crashes or technical errors.
3. App Development
A company should always be looking at how to further develop their mobile app. Using previous analyses, companies can decide specifically where they need to improve their app. If an app is being used significantly more by users on a certain platform, that information could be used to decide what platforms need more or less support. It might be time to dedicate even more resources to the higher-performing platform, or it’s possible that the lower-performing platform just needs more support.
4. User Loyalty
User loyalty is a huge part of any mobile app. An analytics tool can also give you data on how long users are on the app, and how often they use it. Ideally, a company wants an app with a high number of visits with lengthy durations. Companies want to retain previous users, as well as attract new ones. This means using the data involving problems with the app in conjunction with user behavior to figure out how to keep people coming back. In this way, companies can use an analytics tool to keep their mobile app relevant, and their users loyal.
A mobile app is an important element of many company’s business strategies. Getting the most out of an app requires the use of an analytics tool that can provide a company with the information they need to fully develop their app, and keep their users loyal and happy. Without data analyses and updates, an app will not be able to reach its full potential.
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When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.
Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
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