The boom in the enterprise mobile app market is here and has been for a few years now yet there are some industries that find themselves having to play “catch up.” As both employers and employees continue to create use cases for a good enterprise mobile app, it’s no surprise that the market’s revenue keeps booming.
The growth rate of enterprise mobile apps anticipated in the next five years should leave plenty of room for companies to prosper:
- In 2016, the corporate app market was estimated to generate about $350 billion.
- By 2021, analysts forecast growth to $430 billion.
Pushing that revenue forecast up, business-to-employee (B2E) application development, device management and app optimization services are expected to be among the top drivers of this growth.
Expected Gains and Losses in the Mobile Industry
In this expanding market, forecasters expect the business-to-employee app and related services niches to take off the fastest as millennials dominate the workforce and also because of the newfound efficiency that many gain from an effective strategy. Employers have found an enterprise mobile app can increase productivity, and employees enjoy using them. In fact, it’s often the employees who take the initiative to find mobile applications that can help them do their jobs faster and more conveniently. In response, businesses have begun to develop their own customized, corporate mobile solutions to give them more control over the application’s functions and security.
As enterprise mobile applications offer more communication options, some parts of the mobile industry may not prosper as well. While enterprise mobile apps are expected to generate 18 percent more revenue a year by 2021, these two components of the industry may stay flat or even decline:
- Revenue from cellular voice could stay very flat over the next five years.
- Revenue from typical text messaging solutions, like SMS, may decline by a few percent by 2021.
For example, workflow apps may already contain communication functions. As a result, industry watchers expect typical voice calls and texts to decline. When communication occurs inside the application, it’s easier to save, monitor and control. This benefit is particularly appealing to companies that need to control communication because of security or legal compliance. Customized apps that can offer companies better security, greater efficiency and a competitive advantage are likely to win the largest share of the revenues.
SevenTablets Can Strengthen Your Enterprise Mobile App Strategy
Mobile business apps have enjoyed unprecedented growth, which is expected to continue into the foreseeable future. They can help companies earn bigger profits, and employees get more work done. All companies have different needs for mobile applications, and we want to work with your company’s leaders to develop a mobile strategy that will make you one of the leaders in your field.
Let’s Talk About Your Mobile Strategy
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Adam cultivated the creation of an industry leading $300M affiliate program and also worked as a marketing consultant on the start-up team of a now publicly traded commercial energy brokerage firm. He was one of the first media buyers on Facebook, and also among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online commercial and content needs of major Hollywood studios.
Adam holds a BA from Southern Methodist University and a MS in International Marketing Management from Boston University.
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