Did you know eight out of ten apps are downloaded, used once and then deleted? User rejection is the greatest risk to your mobile strategy. To design a successful app, you need to balance responsiveness, intuitiveness and functionality—or users go elsewhere.
User engagement is critical to the success of your mobile strategy. Mobile devices are undeniably a key driver in today’s marketplace, and mobile users are becoming savvier and more forward-thinking. They expect a user experience and user interface that is responsive, intuitive and functional.
Responsive – This refers to speed; mobile users do not wait.
Intuitive – Users find the interface to be logical and easy to use.
Functionality – Implies that the app does not crash and serves a purpose by solving a problem or providing a service.
Questions to address before creating your mobile business app:
- What kind of app should you build in relation to your business needs and strategy?
- What is the most effective way to measure the success of my mobile solution?
- What are the one or two tasks that your users could do more efficiently on-the-go?
- How do I reduce operational costs and/or open new revenue channels with this solution?
The first step is to understand the intended users—their needs, expectations and behaviors. This is key to building a business app that people will actually use, thereby creating value for your business.
If a mobile app is difficult to use or interferes with users’ productivity, they will reject the app. In fact, user rejection is the biggest mobile strategy risk companies are facing today. Download our free whitepaper to learn how to design a mobile app that your users will love!
- [Video] Mobile Apps: You Want that “Wow Factor”
- [Infographic] 11 Design Tips for Achieving an Engaging User Experience
- Understand Your Customers with Mobile Analytics
- Designing Your Mobile App: Know Your Target Audience
When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.
Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
Latest posts by Kishore Khandavalli (see all)
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- [White Paper] Mitigating Your Biggest Mobile Strategy Risk - July 15, 2016