MarketingProfs Hosts SevenTablets in B2B Mobile Marketing Workshop Leading to 10th B2B Marketing Forum
DALLAS—October 26, 2016
Attendees Learn About Behavior and Location Based Mobile Marketing and Mobile Analytics
(PR.com and PRlog)– Sharing thought leadership and business education, SevenTablets participates in the MarketingProfs Virtual Conference Series, a periodic conference with three seminars per event, allowing its 600,000-person membership exposure to live discussion and presentations on relevant business topics and networking opportunities.
The event titled “Mobile Marketing: The Dirty Little Truth of Mobile,” was sponsored by Marketo and Amplitude in the week immediately prior to the start of MarketingProfs’ 10th B2B Marketing Forum in Boston which took place Oct. 18- 21st. With keynote appearances from Andrew Davis, bestselling author, including Ann Handley, Sarah Lewis and John Maeda, the B2B Marketing Forum included workshops on topics such as content, branding and marketing strategy.
Speaking to the MarketingProfs audience, Director of Digital Marketing Adam Rizzieri said
“We are in the middle of the biggest shift in connectedness since the Internet began”
and discussed how brands are leveraging mobility to accelerate revenue through better engagement and more personalized communication. He described how companies are leveraging big data and analytics as part of a greater business strategy, supported by tactics such as behavior and location-based targeting.
Prior to that, former Stanford PhD candidate and now Product Marketing Manager Aliciu Shiu shared her experience in web and mobile analytics to help the MarketingProfs audience understand how businesses are gaining a better understanding of buyer behavior. Ms. Shiu’s seminar titled “Leveraging Behavioral Data for B2B Marketing” was preceded by technology and marketing leader Daniel Katcher who illustrated cases studies that brought insight into applications of mobile marketing platforms.
Following the B2B Marketing Forum, MarketingProfs will host “Marketing Strategy: A Feast of Smarts” on Nov. 11 and SevenTablets President Shane Long will speak at Digital Summit Dallas after a keynote delivery by Emmy Award-nominated actor and marketing leader, Rainn Wilson, in early December.
MarketingProfs offers real-world education for modern marketers. More than 600,000 marketing professionals worldwide rely on our free daily publications, virtual conferences, MarketingProfs University, and more to stay up to date on the most important trends and tactics in marketing – and how to apply them to their businesses. Visit http://marketingprofs.com/ for more.
About SevenTablets: SevenTablets is a full-spectrum B2B mobility solutions provider that specializes in developing custom apps for iOS and Android. Formed in 2012, the company utilizes its STAX technology framework to provide clients with 35 to 40% reductions in cost and time-to-market. As the expert and authority on business mobile solutions, SevenTablets utilizes its “business first” approach and unique methodology that leads clients to value, aligning technology with business goals and objectives.