The 7T Blog

business mobility news & insider info

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The custom software development process can be broken down into manageable steps.

How Does the Custom Software Development Process Work?

Custom software development can play an integral role in the success of a company’s mobile strategy. While generic software may work well enough, it can never meet your company’s precise, unique needs the way that a custom developed piece of software can. You can work directly with your developer to find solutions to common issues your company or your clients face, thereby expanding brand awareness and increasing your earning potential. Read More
56-Connection-Speeds-Are-Going-To-Change-The-World

5 Ways 5G Connection Speeds are Going to Change the World as We Know It

Soon, we’ll live in a world where our personal devices are equipped with rapid 5G connection speeds. The technology marks the fifth generation of wireless internet technology and is slated to offer network speeds of more than 1Gbps. With 5G, we’ll be able to watch YouTube videos in full HD, engage in truly immersive Augmented Reality and Virtual Reality platforms, incredible online gaming experiences or stream 4K HD content (and even 8K content) on a regular ”wifi-free” basis anytime and anywhere. Read More
Internet of Things applications have a bright future.

Internet of Things Future Trends: How Will IoT Evolve?

The Internet of Things (IoT) space is currently one of the most exciting segments in the tech world. The technology is evolving rapidly, connecting mobile, home and business devices with each other. In fact, the global IoT market is expected to reach nearly $250 billion by the end of 2018 and more than $457 billion by the end of 2020, according to Statista. Read More
Following these best practices will ensure a smooth cloud data integration process.

Making the Most of Cloud Data Integration: Best Practices

Cloud data integration is a key part of any company’s digital transformation. It helps business operations run smoother and faster and lets them handle larger server loads. Cloud data integration also increases server and data security, scalability, and operational flexibility. In fact, LogicMonitor looked at the current state of the cloud and found that digital transformations are the main reason (63%) why businesses adopt cloud data integration. The study projected that 83% of enterprise workloads would be in the cloud by 2020. Read More
Data-Sources-for-PA-blog

What Data Sources Are Required for Predictive Analytics?

Every business uses data to drive their business decisions. So, why the need for predictive analytics if you are already using data? Comparing data with and without predictive analytics is like comparing a domestic cat to a Bengal Tiger–there is a vast difference. Read More
Hotels are making great use of mobile apps.

Mobile Apps for Hotels and Short-Term Rentals: IoT and Beyond

Businesses have been developing mobile apps for hotels and short-term rentals in an effort to succeed in the ever-changing hospitality industry. Technology plays a large role in the hospitality industry thanks to its ability to improve the guest experience through added convenience and comfort. Read More
Predictive-Modeling-Revenue-Forecasting

How to Use Predictive Modeling for Revenue Forecasting

Sales forecasting is one of the biggest challenges every business leader has to deal with. Month after month, sales teams come up with revenue forecasts that management teams have to accept while knowing there is at the most a 46% accuracy of meeting targets. This is a forecast that is less accurate than flipping a coin. Optimism is great, but for CEOs trying to set up expenses that are dependent on revenue, this is always a cause for concern. More and more businesses are turning toward predictive modeling specifically for revenue forecasting. Read More
Real estate companies can benefit from developing a mobile app.

Mobile Apps for Real Estate and Multi-Family Housing

Mobile apps for real estate and multi-family housing offer property owners more direct ways of conducting business. These apps allow tenants to pay rent through the app, request maintenance, get in touch with the landowner, and ask questions. Plus, such an app can record transactions, offer receipts, send warnings for late payments and more. Read More
React is Revolutionizing Hybrid Apps

How React is Revolutionizing Mobile Apps

It’s a common dilemma: Do you develop a native app that will only work on one platform or a hybrid app that plays well with multiple platforms and devices? While a hybrid app reaches more users in one fell swoop, in the past, the performance and user experience could be lacking. Hybrid apps used to cause a learning curve for mobile development teams that only had experience with native environments.   Read More
3 Reasons Your Business Needs Predictive Modeling

3 Reasons Your Business Needs Predictive Modeling

According to a whitepaper published by IDC and IBM, the return on investment (ROI) of business analytics solutions that incorporate predictive analytics is about 250%. This statistic illustrates why more businesses are turning toward predictive analytics to stay ahead of their competitors. Technology adoption, after all, is everywhere and in every sphere of operation. More information has been generated in the last 10 years than ever before. Brands are in a race to adopt technologies that can retain customers and to find new business opportunities. This is why predictive analytics is now on the map for businesses of all sizes. Read More
5 Ways PA Improves E-commerce

5 Ways Predictive Analytics Improves E-Commerce Sales

Amazon seems to read our minds, often predicting what we want even before we even know it.  Predicting customers’ orders is vital to increasing sales while reducing inventory and supply chain costs. Simply put, that is what predictive analysis for e-commerce is all about. Can you risk being wrong-footed when others in the industry are getting it right? Read More
Data Visualization Beyond Spreadsheet

Data Visualization: Beyond the Spreadsheet

Whether you love or hate spreadsheets, we all need them. Spreadsheets have revolutionized data since the 1980s when they were the “new kid on the block.” Every accountant swears by them and business analysts spend hours trying to make sense of the rows and rows of numbers. But, for the human mind, a picture is still worth a thousand words. These very same business analysts are looking to go beyond the pie charts and graphs of these spreadsheets. Read More
How can predictive analytics technology help prevent prescription drug overdose?

Combating Prescription Drug Overdose with Predictive Analytics

Over the last two decades, the U.S. has been plagued with high rates of prescription drug overdose. About 142 American citizens die every day from drug overdoses, many of which are caused by prescription medications obtained legally. Additionally, the number of opioids prescribed as of 2015 is three times as high as the number of prescriptions given out in 1999. Due to these staggering statistics, doctors and data scientists are working towards using predictive analytics to reduce the number of prescription drug overdoses. Read More
Healthcare organizations should consider custom software development.

Custom Software Development for Healthcare: What are the Benefits?

Hundreds of hospitals and other healthcare organizations have started to realize the benefits of custom software development. After all, generic healthcare software is incapable of handling the demands of a modern organization, and they create operational inefficiencies that slow companies down. Read More
PA Supply Chain Inventory Management

Predictive Analytics: Reducing the Cost of Supply Chain and Inventory Management

With supply chains becoming larger and more complex, it is becoming more difficult to improve service through a reduced order-cycle time while enhancing inventory availability and reducing operating costs at the same time. Big data is revolutionizing the optimization of supply chain and inventory management by improving visibility. It is telling a compelling story that is making leaders listen. Companies that have adopted predictive analysis see up to a 50% reduction in non-performing inventory and a 25% reduction in inventory holding costs, thus freeing up working capital. Read More
Predictive Customer Analytics

4 Ways Predictive Analytics Make Customer Service More Efficient

Have you ever gotten caught up on Facebook clicking one after another on the videos and articles it throws up on your page? Or possibly on Amazon where you end up buying something you didn’t even know you needed 10 minutes ago? Many online sites are using predictive analysis to target and retain customers by creating personalized content for them. Read More
The enterprise software development process is complex.

What is the Enterprise Software Development Process Like?

The enterprise software development process is complex because the developer must understand an enterprise’s needs from top to bottom. Such an application should contain functionalities that enhance the lives of the company’s employees and solve problems across the organization. The software may have tools to improve the role of salespeople, streamline communication, reduce inefficiencies in the finance department and more. Read More
PA and Credit Card Fraud Blog

How Financial Institutions Use Predictive Analytics to Detect Credit Card Fraud

Despite the introduction of more secure chip technology, credit card fraud is still one of the biggest concerns of banks and credit card companies. After all, fraudsters continually change their tactics to get around any security measures that are put in place. A recent Nilson report projects that global total loss due to credit card scams and fraud will be a whopping $32.96 billion by 2021. Many financial companies are now looking at predictive analysis to see if they can depress these numbers. Read More
Keep color in mind when designing your app.

App Design Color Schemes: What You Need to Know

The app design process requires both technical expertise and creativity. Naturally, functionality is the most important part of the app design, but you can still highlight key features by using certain colors to represent different actions or to draw attention to important buttons. In this way, the color scheme you select for your user interface (UI) design can have a big impact on user experience (UX). Read More
Predictive Analytics Car Insurance

3 Benefits of Predictive Analytics for Car Insurance Companies

James and his friends at college love traveling. They travel at least once a year, and they love fast cars. Predictive analysis can tell us they would be interested in car insurance of about $700 a year and that they respond better to instant messaging. If you have never heard of James before, this process can seem like magic.  However, predictive analysis is what is helping to make this magic happen and is providing a competitive edge to insurance companies. It is fast-tracking processes right through the value chain of marketing, underwriting, pricing, claims and everything else in between. Read More
PA and Oncology

3 Ways Predictive Analytics is Changing Oncology

Big data, bioinformatics, predictive analytics or genomic medicine are all buzzwords that get tossed around often. It is true that more data is generated every day than we can possibly assimilate, but predictive analysis is what helps us to use this data appropriately. It, in fact, is no stranger to health care and has been used in many breakthroughs through the years, one among them being the Human Genome Project. This example changed sequencing from a manual to an automated process and saved time, money and increased accuracy - and that’s predictive analytics benefits in a nutshell. Read More
Apparel companies are finding innovative uses for predictive analytics.

5 Ways Predictive Analytics is Improving the Apparel Retail Industry

Traditionally, the apparel retail industry has consisted of customers going into stores, trying on clothing, and then deciding whether or not to buy. However, now that people frequently buy apparel online, businesses are leveraging the power of predictive analytics (PA) to improve their customer conversion rates and reduce returns. Machine learning, predictive modeling and data analysis are the backbone of PA technology, which uses historical shopping data to help businesses make well-informed decisions. Read More
Apple AR Kit VS Google AR Core

Tech Throwdown: Comparing Apple ARKit vs. Google ARCore

Augmented reality (AR) has been steadily growing in popularity since the release of Pokemon GO launched this technology into mainstream consciousness. However, AR has more practical uses as well, from allowing consumers to see what a piece of furniture would look like in their home to streamlining manufacturing processes to establishing virtual dressing rooms. The current most popular platforms for developing AR apps are Apple ARKit and Google ARCoreBut which AR platform is better? When it comes to comparing AppleARKit vs. Google ARCore, the two have similar functionalities, but they’re ultimately designed for different purposes. Read More
Predictive Analytics Hospitality Industry

3 Ways Predictive Analytics Is Transforming the Hospitality Industry

When you think about the travel and hospitality industry, what often comes to mind are personalized experiences and breathtaking locations. It takes a lot of planning and research to make these experiences happen. Wouldn’t it be easier to have intelligently interpreted data help? Because the hotel and hospitality industry interacts with millions of customers each day and keeps track of these transactions, this data is readily available. Using this information to meet guest expectations makes the difference between a returning customer and a lost opportunity. Read More
Predictive Analytics Real Estate SevenTablets

4 Ways Predictive Analytics Improve Real Estate Investing

The big American dream: Owning your home, financial success and wealth building – all in that order. For many Americans, their biggest investment will be the home they buy. This means that a successful investment in real estate for a home, rental property or land can be a future pot of gold. With Big Data and Predictive Analysis, the risk that was part of real estate investment has been greatly reduced. Real estate agents and brokers can derive the greatest value from these calculations since they offer a competitive edge to their clients, helping them to make a more informed decision. Read More
An app development checklist can help you get organized.

App Development Checklist: What You Need To Do

The app development process begins with a lot of planning, as a company hiring an app developer needs to have a good idea of what they’re hoping to accomplish. Once you get into the nitty-gritty of development, you will need to consider many elements, such as whether you’re planning on developing for one platform or multiple and how you plan to monetize your app. Read More
Developing a solid system integration strategy is a key part of increasing the efficiency of your company’s operations and the productivity of your workers.

System Integration Strategies: How to Ensure the Process is Successful

Developing a solid system integration strategy is a key part of increasing the efficiency of your company’s operations and the productivity of your workers. System integration refers to the process of linking up several separate components so you can accurately monitor and control all company operations from one spot. Without system integration, a company wastes time and money with several independent subsystems that require manual data entry. Read More
Predictive Analytics Flu Season

Can Predictive Analytics Minify Flu Season?

Often, the first alert a school gets that flu season has arrived is in the nurse’s office. A steady stream of students shows up with the common refrain “I feel ache-y” and out comes the thermometer. By this time, the virus has already had its chance to spread to every child-height surface in the classrooms, school buses and cafeteria. Wouldn’t it be more effective to stop the spread of the germs before they ever got to school? Read More
Digital Transformation Whitepaper

Digital Transformation: Bringing People, Data and Devices Together

The main goal of every company is to satisfy consumers and increase its bottom line through innovation. As such, many businesses are undergoing a digital transformation—a large-scale revolution within a company towards a modern and digitized system. SevenTablets President Shane Long defines digital transformation this way: “digital transformation is bringing together people, data, and the IoT in a real-time, always available fashion through mobile apps, custom software development and other technologies.” This is accomplished by replacing outdated legacy systems with cutting-edge technology to increase operational efficiency, improve worker productivity and deliver a seamless user experience while boosting revenue. Read More
Follow these principles when designing the UX for your AR app.

Augmented Reality UX Design: Best Practices for AR Apps

These days, augmented reality (AR) is everywhere. AR offers consumers and professionals new ways of connecting and experiencing the world, as well as providing business solutions in a variety of industries. AR works by of overlaying digital content on top of the real world environment by way of a mobile device. For example, retail businesses are finding success with AR apps that allow consumers to try on clothes digitally without ever leaving their home. Read More
How can custom software development help your company?

Custom Software Development Benefits: How Can It Help Your Company?

There are plenty of readily available applications and software out there to meet the business needs of companies across virtually every industry. However, software that can be accessed by the masses only considers some of the basics of what a particular industry needs. As such, it may not fit your business’ unique needs.  Read More
Be sure you protect your hybrid mobile app with the best security measures.

How Can I Ensure Hybrid Mobile App Security?

Hybrid mobile app security is a concern for many developers, as these apps may require extra work to protect them. However, the effort is well worth it. After all, hybrid apps are more beneficial to a company’s bottom line because they help businesses cast a wider net, allowing both Android and iOS users to enjoy their app. Developing a single hybrid app is also quicker and more cost-effective than developing native apps for Android and iOS individually. Read More
SevenTablets has the answers to the most common questions about app development.

Mobile App Development Questions: 5 Things You’ve Always Wondered

Many facets go into the app development process from the moment you start brainstorming all the way through the app’s release. At the end of the day, app development is about creating an app that makes life as easy as possible for users, coupled with a strong troubleshooting plan and a profitable business model. This is easier said than done, of course, so you may find yourself with a host of app development questions as you begin the process. Let’s take a look at 5 of the most common concerns during development. Read More
Some innovative augmented reality apps are being made for the tourist industry.

Augmented Reality Apps for Tourism

Imagine taking a lengthy backpacking trip through Europe with an interactive map of all the cathedrals, museums, castles and other landmarks, complete with information on the cultural significance of each location—all at your fingertips. Augmented reality (AR) has made this a reality. The technology adds digital layers of data to real-world images viewed via a smartphone, helping users gain a more comprehensive appreciation of their surroundings without a cumbersome, physical brochure. Read More
Can you run your business from your phone?

Can You Run a Business From Your Phone? Your Competitors Are Doing It

If you’ve received an email sent from my iPhone, you may have noticed my mobile signature, which includes the phrase “Sent from my pocket Super Computer.” If you’ve ever been in my office, you may have noticed there’s not a single piece of paper around, except for a few 3x5” note cards (which are only to be used in case of emergencies). I am constantly on the move! To me, the idea of being tied to a laptop – or writing paper notes – is about as outdated as Blockbuster. In my position, my data, my work and my thoughts have to be instantly, and always, available. Read More
Mobile app affiliate marketing is a powerful way of promoting your application.

Mobile App Affiliate Marketing: How Marketers are Leveraging Mobile Technology

One of the most successful advertising techniques in the mobile app world is affiliate marketing, which compensates affiliates for advertising a company’s products and services. Businesses have been using this form of marketing to get more clicks and app downloads, and affiliates are happy to comply since they earn some extra money in the process. Read More
The mobile app UI design process is a critical part of development.

What is the Typical Mobile App UI Design Process?

The mobile app user interface (UI) design process is no picnic, as it requires plenty of planning and zeroing in on your company’s goals. It’s worth the effort, though, as your UI ultimately defines how your app will represent your company and the impression it will make on users. Read More
App ratings and reviews can help you optimize your mobile strategy.

How to Use App Ratings and Reviews to Your Advantage

App ratings and reviews help identify what’s working and what isn’t, from an app’s user interface design to bugs in the software. Every developer starts out by creating the best possible product they can with the hopes of getting high app ratings and reviews early on in order to attract future business. By gathering feedback from users, your team can use the information shared through ratings and reviews to improve the app, bolster conversion rates and increase ROI. Read More
Augmented reality is changing the world of manufacturing.

4 Augmented Reality Applications in Manufacturing

The beauty of technology in the 21st century is its ability to reduce much of the planning and manual work necessary to complete professional tasks requiring foresight and on-the-fly adjustments. For instance, augmented reality (AR) is playing an increasingly important role in manufacturing, as it allows architects, engineers, manufacturing plant staff and logistical experts to perform their jobs at a higher capacity. Read More
User feedback is a valuable resource when developing an app.

5 Ways to Leverage User Feedback to Improve Mobile Apps

Unearthing user feedback in your mobile app can be a tricky endeavor, but it goes a long way towards optimizing your application. The feedback stage is critical, as gathering responses from users enables you to fix any problems both during the app’s beta testing phase and after public release. Collecting feedback is particularly important if you are revamping an application that did not perform as you'd hoped. Just as important is deciding how you will implement this feedback in your app without disrupting the user experience. Read More
These mobile design trends can give you inspiration for 2018 and 2019.

Mobile UI Design Trends: 2018-2019 Ideas for Apps

Mobile user interface (UI) design trends are constantly changing as what consumers seek from their app experience shifts every year, if not more frequently. In 2018, app developers have moved towards creating new design features that appeal to a millennial audience in ways that are both visually appealing and practical. Read More
Marketing companies are finding great uses for augmented reality technology.

Augmented Reality Applications in Marketing

Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service. Read More
Many companies are realizing the power of undergoing a digital transformation.

Digital Transformation: Creating a Competitive Advantage

Every business must eventually update their technology to keep pace with the competition. If they don’t, they will lose part of their market share in the industry, cutting into their revenue stream, ROI, talent pool, creativity and reputation. In order to gain a competitive edge, a company often must undergo a digital transformation. Read More
Be sure to consider your business mobile app development strategy before creating your app.

Business Mobile App Development: The Most Common Mistakes

When creating a business mobile app development strategy, your team needs to do some research before embarking on a project. After all, there’s a lot that goes into creating a successful application that offers business solutions for the market you’re targeting. In order to ensure a smooth development process, it’s critical to avoid some common mistakes that could sabotage your company’s app. Read More
There are several unique concerns to consider for AR mobile app development.

What Makes AR Mobile App Development Unique?

Augmented reality (AR) is one of the hottest trends in the tech world these days, but it’s more than a buzzword; AR has the potential to offer billion of dollars in value to companies around the world. In fact, Digi-Capital’s latest Augmented/Virtual Reality Report predicts that the augmented reality and virtual reality market could be worth $108 billion by 2021, driven primarily by mobile AR. About $83 billion (76.9%) of this figure is slated to come from AR alone. Read More
Launch Party

NextUp & Fit Freedom Launch Party

Last Friday (June 15th, 2018) SevenTablets welcomed the teams from Rebel Athletic and NextUp Performance to celebrate the launch of their mobile applications with a launch party. Rebel’s App, Fit Freedom, has been highlighted continually by media organizations since its release in early June. We can’t wait to see the buzz NextUp generates, as it connects student-athletes across the country! Read More
Developing a solid digital transformation strategy is a must to stay competitive.

How Can Mobile Apps Play Into Your Digital Transformation Strategy?

The average person spends approximately 90 minutes a day using their smartphone device—that’s 23 days a year and nearly 4 years over the span of an average lifetime. This data was uncovered in a 2015 study, so it’s fair to surmise that 2018’s figures are even higher. But you probably don’t need a study to understand the importance of a great mobile strategy. With most people spending so much time staring at mobile device screens, you’ll want to ensure your brand or company is front and center. Read More
These mobile app security features will keep your app safe from attackers.

Mobile App Security Features: The Essentials

A large portion of our professional lives revolve around mobile devices, which are now equipped with functionalities that allow us to work on-the-go. When dealing with business on a mobile phone, it’s normal that sensitive information will be passed from device to device. As such, mobile app security features are one of the most important elements to consider when developing an app. Read More
Companies are finding innovative uses for augmented reality in the home.

Augmented Reality in the Home: Emerging Technologies and Gadgets

The home improvement sphere is benefiting greatly from the latest technological advancements, helping experts in the field perform their job with more accuracy and less hassle. Plus, homeowners and renters can play a bigger role when deciding how to improve their residences, as augmented reality (AR) in the home helps users visualize new possibilities for their living spaces.   Read More
IoT Revolutionizing Industries

Internet of Things Applications: How IoT is Revolutionizing Industries

There is no denying that Internet of Things (IoT) devices are having a major impact in the home, with smart devices such as Nest and Echo offering users an interconnected network of devices that interact with each other. The technology is also popular in the manufacturing world, providing a variety of ways to streamline the process of creating a product. However, Internet of Things applications go far beyond these two industries. Read More
How do you bounce back when your mobile app fails?

Failure to Launch: Recovering From a Failed Mobile Strategy

When beginning a mobile app development project, it’s difficult to consider the possibility of failure. But the reality is some mobile apps will not succeed as you had hoped or expected. Failure can take many forms, from an enterprise mobile app that’s less efficient than the prior system to a consumer-facing app that just never caught on. Read More

3 Ways a Mobile App Can Empower Your Company’s Sales Team

The right mobile app can go a long way toward empowering your company’s sales team, providing a user-friendly platform that allows team members to work as a cohesive group, while allowing for easy sales processing and information sharing. A well-developed application can also equip salespeople with key data and sales materials. So, how can you achieve these goals with a new mobile app? Read More
Augmented Reality for Retail

Augmented Reality for Retail: How Are Companies Using AR in Mobile Apps?

Augmented reality (AR) technology entered the mainstream with the release of the now-iconic Pokemon GO app. But today, game developers aren’t the only ones using augmented reality to create clever mobile apps. The retail industry is one business sector that has found tremendous success with augmented reality apps, which serve to boost sales and improve a company’s bottom line. But how exactly is this achieved? Well, it’s all about engagement, convenience and rendering images that were previously exclusive to the user’s imagination. Read More
An enterprise level mobile strategy has several unique requirements.

5 Things to Know Before Creating an Enterprise Level Mobile Strategy

We live in a time where mobile devices are king, and companies are capitalizing on this by developing mobile apps that fit within a company’s business model. A Comscore survey discovered that at least 1.8 billion people around the world have mobile phones, surpassing the number of desktop computers. Plus, research from RCR Wireless projects that by 2022, nearly 43% of the global workplace will consist of mobile workers. As such, this is a prime time to integrate an enterprise mobile app into your company. Read More
How could a CRM app benefit your company?

CRM Mobile App Benefits: Building a Customer Relationship Management Portal

Often, a customer relationship management (CRM) portal is a tool that is largely undervalued until you actually obtain one and realize the significant time and money savings. A CRM gives you the power to interact with customers and address their concerns and questions with ease, resulting in increased customer satisfaction, greater customer loyalty and ultimately, higher profits. Read More
mobile strategy 2018

How Your Mobile Strategy Should Change in 2018

In today’s tech-centric world, a solid mobile strategy is critical to your company’s success. This is especially true for businesses that stand to see a major benefit from mobile apps and mobile-based engagements, including retailers and companies with consumer-facing apps. But as with everything in the tech world, the mobile sphere is constantly evolving. As such, it’s imperative that companies and organizations of all kinds revisit and refine their mobile approach on an annual basis to ensure maximum efficacy. So, what should you consider as you perfect your mobile strategy in 2018? Read More
Healthcare organizations are using predictive analytics technology for innovative solutions.

Predictive Analytics for Healthcare: How PA Technology is Used in the Health Sector

We live in an increasingly digitized world where developers are using data to help companies gain valuable insights regarding their business. This information can be leveraged to determine flaws in an organization’s structure and operations, churning out smart solutions that reduce costs and increase revenue. This is especially true in the healthcare industry, where predictive analytics (PA) plays a key role in bolstering a patient’s treatment plan and reducing out-of-pocket costs. Read More
A hybrid mobile app is a smart choice for many businesses.

3 Ways a Hybrid App Can Improve Your Business’ Mobile Strategy

Hybrid apps tend to get less attention than their native counterparts, but this app family has come a long way since its inception. Many companies have overlooked hybrid apps in the past, not realizing that today’s hybrid application can provide the same or greater level of functionality as your average native or web-based app. So, how can a new hybrid app enhance and elevate your business’ mobile strategy? Read More
Machine learning technology is proving to be a powerful tool for marketing companies.

4 Ways Machine Learning Can Improve Marketing Campaigns

Businesses of all sizes know that the key to successfully selling a product or service is how you market it, who you market it to and when you do so. Machine learning and predictive analytics (PA) play an important role in marketing campaigns by using clusters of data to determine factors regarding consumer behavior. Read More
Construction companies are finding innovative uses for augmented reality technology.

Augmented Reality in Construction: How Companies Are Creating Apps in the Building Niche

Augmented reality (AR) is quickly growing and being adopted in ways that aid companies in improving the consumer experience, reducing overhead costs and increasing their ROI. The construction industry is the latest one to add the technology to its fold, as AR is helping solve many challenges that architectural firms and designers face in the building process. Instead of waiting until after a building’s layout is complete to make adjustments, architectural firms can use AR tools to fix any mechanical, electrical and plumbing (MEP) issues in the design phase. Read More
Choosing between predictive analytics and big data? Here are the differences.

Predictive Analytics vs. Big Data: How Do These Technologies Differ?

Predictive analytics and big data are two forms of cutting-edge technology that are commonly integrated into apps and software, but many individuals are confused when it comes to how these two technologies compare. In fact, many are unsure which data-handling technology is best for their development project, which can make hiring the right developer a challenge. Read More
machine learning human behavior

What Do Machine Learning and AI Teach Us About Human Behavior?

A surprising number of apps are starting to use machine learning and artificial intelligence (AI) technology to do everything from predicting purchase behaviors to adjusting a home’s thermostat to the resident’s ideal temperature for a particular time of day. But what else can this technology do? Well, machine learning and AI can combine to transform many of the experiences you encounter throughout the course of everyday life. Read More
It's important to think about these elements before beginning your app development project.

The Big Picture: 3 Things to Consider Before Starting a Mobile App Development Project

Getting started with a mobile app development project can be stressful and time-consuming, particularly if you’re unsure what to expect. As such, proper planning is key to ensuring your developer has all the information and insight they need to craft an incredible application that meets your needs and surpasses your expectations. So, what points will you need to consider prior to the start of your development project? Read More
Artificial intelligence and machine learning could dramatically affect blockchain and its users.

AI and Machine Learning in Blockchain: How Are Developers Leveraging this Technology?

Artificial intelligence (AI) and machine learning have emerged as two technologies that could dramatically affect blockchain and all the people, organizations and companies that use this technology. But blockchain is essentially a distributed ledger which is known for its reliability and simplicity, so how does machine learning and AI improve this already-innovative technology? Well, to appreciate the potential role of artificial intelligence and machine learning, it’s essential that you understand exactly how these two technologies are used. Read More
Mobile App Pricing Tiers

Mobile App Pricing Tiers: How Much Does it Cost to Develop an App?

Building a new mobile app can be a complex and time-consuming process, and it’s not uncommon to find that the development cost is higher than you expected. In fact, this sticker shock is quite common, as many people have no idea what to expect in terms of development cost, as well as what accounts for the differential in the various mobile app pricing tiers. So, let’s examine the different price tiers and how each bracket is unique from a development perspective. Read More
The healthcare industry is being transformed by predictive analytics.

The Role of Predictive Analytics in Healthcare and Insurance

Predictive analytics (PA) is transforming virtually every industry, from sports and banking to healthcare. This technology is essential in advancing the healthcare industry, as it offers a full-fledged idea of what a patient’s medical history looks like and compares it to data from patients with similar histories. Read More
Augmented reality is providing many benefits for real estate companies.

How Are Companies Using Augmented Reality in Real Estate?

Augmented reality (AR) is finding many clever uses in real estate, where this technology is merging the real world with the imagined in a way that shows prospective buyers precisely what’s possible for a property. This has transformed the industry significantly, as real estate agents are doing everything from depicting the furnishing and decorating possibilities for a vacant house to removing the distance barriers that may otherwise prevent a far-away potential buyer from making an offer on a home. Read More
An ERP app has many benefits for your business.

What Makes an Enterprise Mobile Development Strategy Unique?

An enterprise mobile development strategy is unique in a number of ways, from the mindset of the typical user to the devices that are utilized in conjunction with the application and the functionalities that are required. It’s vital that your mobile developer has a firm understanding of how and why an enterprise mobile development strategy differs from others, such as B2B apps or consumer-facing B2C apps. This is particularly true if you want to create an enterprise resource planning (ERP) app, which typically requires robust and highly customized functionalities and features that are specific to your company’s day-to-day operations. Read More
Machine learning is proving to be a game changer for the healthcare industry.

Machine Learning in Healthcare: How is This Technology Transforming Patient Care?

Machine learning has the potential to transform the healthcare industry, which routinely deals with large volumes of data, probabilities and real-time data streams from wearable sensors, along with other monitors and equipment. This technology can help us process and make sense of the data, which may then be used to improve patient care in significant ways. From improved treatment efficacy to greater insight into a patient’s condition and even reduced healthcare costs, machine learning will almost certainly prove to be a game changer for the health and wellness industry. Read More
Retailers are making use of augmented reality.

How Are Companies Using Augmented Reality in Retail?

In the retail world, companies that don’t keep up with the newest technologies and trends may end up losing a large chunk of their clientele. Like how ecommerce revolutionized the way consumers shop, augmented reality (AR) is a rising force in the retail industry, adding another layer of personalization to shopping. Read More
An ERP app can benefit your business in many ways.

How Can an Enterprise Resource Planning Mobile App Help Your Company?

Enterprise resource planning (ERP) software can dramatically improve a company’s ability to maximize performance and productivity. These custom-built software platforms can be tailored to suit a company’s every need in terms of functionality, appearance and security level. But now, with mobile technology playing a more prominent role in the everyday business world, an increasing number of companies are turning to developers to create a proprietary in-house mobile platform. So, what are the advantages of developing an enterprise resource planning mobile app for your business? Although it’s important to note that there is no one-size-fits-all solution, the upsides of an ERP mobile app are many and significant. Read More
Is a PWA or a traditional mobile app best for your needs?

PWAs vs Mobile Apps: Which is Best for Your Needs?

Progressive web apps—or PWAs—can be useful in certain business cases, but how do they compare to traditional mobile apps? The question of PWAs vs mobile apps is becoming an increasingly common one amongst business owners, company leaders and others who are considering a new app. So, what are the similarities and differences between PWAs and mobile apps and how can they impact functionality and user experience? Read More
Blockchain has many benefits for mobile apps.

The Top 4 Benefits of Using Blockchain for Apps

More and more developers are considering blockchain for apps, as this technologyoriginally developed for Bitcoin cryptocurrencyholds tremendous potential for applications that require data storage or ledger-type functionalities. In fact, blockchain can benefit virtually any app that must stow and access large volumes of data in a secure, reliable manner. But what are the precise advantages of using blockchain technology for mobile apps? Well, the benefits range from security and reliability to decreased development and maintenance costs. Read More
Tips for crafting a successful virtual reality app.

What Makes the Best Virtual Reality Mobile Apps?

Virtual reality (VR) mobile apps are rapidly gaining popularity. But it’s not just game-makers who can stand to benefit from advances in VR. Now, developers are using this engaging technology for a range of other applications. So, what qualities make for the best virtual reality mobile apps? And how can you ensure that you craft your application in a way that maximizes your chances of finding success, whether it’s an internal enterprise app or a consumer-facing one? Read More
Is a progressive web app in your company's future?

What Are Progressive Web Apps? Are PWAs the Apps of the Future?

Some are calling progressive web apps, or PWAs, the apps of the future. But what are these apps, how are they unique and why should you care? Well, it has been theorized that progressive web apps will gradually overtake the traditional mobile app. Others believe progressive web apps could simply be just one more engagement tool available to companies; a tool that sits alongside traditional apps and websites, rather than replacing them. Whatever your opinion is on the future of PWAs, one thing is clear: these “apps” are worth considering as you develop your company’s digital presence. Read More
Machine learning has many advantages.

What Are the Pros and Cons of Machine Learning?

Machine learning powers many of today’s most innovative technologies, from the predictive analytics engines that generate shopping recommendations on Amazon to the artificial intelligence technology used in countless security and antivirus applications worldwide. But like any form of technology, it’s not entirely perfect. So, let’s examine the pros and cons of machine learning and how they may impact you and your company’s goals. Read More