Crafting an incredible, user-friendly mobile application or software platform is only the first step of the larger development process. If you don’t market your product successfully, then you risk a scenario where you fail to recoup your investment. In short, it doesn’t matter how fabulous your new digital creation happens to be if nobody knows it exists. That’s where a strong marketing strategy comes into play.
As more and more business operations become digital, having a mobile app has become necessary in order for a company to remain competitive. Business mobile apps offer a slew of tempting benefits, including increased visibility, better customer engagement and more consistent revenue generation. Read More
Artificial intelligence (AI) has been one of the most important technologies throughout the 21st century, and it continues to gain prominence today. In fact, a PwC study of 2,500 U.S. consumers found that 72% of business decision-makers see AI as offering a noticeable business advantage. This indicates that industry leaders are recognizing the value of implementing artificial intelligence into their mobile strategies.
Machine learning and AI produce impactful benefits for a wide range of industries. We’re excited to see how these technologies revolutionize healthcare by significantly improving diagnostic capabilities, speeding up treatment, reducing infections and hospital re-admissions. Read More
The visual arts world requires creativity, precision and a passion for innovation. While some purists believe that technology should not play a role in art, artists are leveraging technology to approach their work in new ways.
The role of augmented reality (AR) in retail expands with each passing year, suggesting that the technology may soon be necessary for retail businesses to thrive. There are many ways in which augmented reality can help retail businesses, from providing virtual dressing rooms to expanding brand awareness.
Businesses in virtually every industry need to constantly seek leaner and faster solutions in order to succeed. Integrated cloud solutions are at the forefront of the evolution of data and applications, offering benefits such as increased flexibility, better scalability and improved access to information. Because cloud integration breaks down data silos and bolsters connectivity, it’s easier to share data across various applications or unify data from disparate sources into a single location.
Every company needs to periodically update its processes to keep up with the latest trends and technologies. This process is known as a digital transformation, and it’s particularly important for retail companies. After all, the retail industry is currently facing a crisis, pushing companies to try new tactics.
The education industry has already started using augmented reality (AR) in the classroom. Mobile apps that use AR are helping create a more three-dimensional experience for students and lecturers. Augmented reality is a technology used in mobile apps to reveal digitally-overlaid content on top of the real world.
The world of retail is changing, with heavyweights such as Macy’s, Sears and Kmart shutting down many stores. So, how can retail businesses adapt in order to stay relevant? One strategy is to leverage predictive analytics (PA).