It’s no secret that one of the biggest advantages of mobile over desktop is the on-the-go access that mobility provides. However, one true advantage of mobility is, not only can you interact with your mobile device in any aspect of your personal and professional lives, but your mobile device can interact with you based on your surroundings as well.
Push notifications are already a hugely popular feature for many mobile consumer apps. For instance, social apps that alert you when your friends are nearby, or retailers that notify you about a current sale when you are near their store. Therefore, given that this mobile feature is such a success for reaching out to mobile users when they are on-the-go, will push notifications soon be a part of enterprise mobile apps? They would certainly be beneficial for many businesses.
Benefits of Push Notifications
Why are push notifications such a better communication method than traditional means, such as email or chat? In short, because push notifications can engage users and share important information based on their anticipated questions or needs. For instance, if your business mobile app is already aware of your employee’s location and activity, you can use push notifications to share messaging that is relevant to them before they even have to ask, all in a simple, yet meaningful way.
The act of knowing a user’s actions or location in order to create a better app experience is what many app developers call “contextual engagement,” and it gives your mobile users a much more enhanced and significant experience than they could ever have through traditional desktop interaction.
Using Push Notifications With Business Apps
There are a number of ways in which companies could utilize push notifications to improve their employee’s app experience. Here are just a few examples:
Emergency updates. Do you have employees who are always in the field or outside on job sites? It’s essential for these employees to know when it is too dangerous to continue their work; for instance, if there is extreme weather heading their way. With push notifications enabled, you can easily send emergency updates to your field workers telling them to finish up their work or to be on the lookout for potential weather dangers.
Schedule reminders. One of the biggest advantages of mobile push notifications is that you can fit your updates into your employee’s predetermined work schedule. For instance, if there is an urgent project or assignment that needs to be completed by the end of the day, you can send a push notification reminder to all employees who are involved.
If you have a mobile application in your workplace, what ways would you like to see push notifications incorporated into your company app in the future?
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Lacey earned a B.A. from Baylor University. Sic'em!
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