Virtually all mobile apps are developed with revenue in mind. For most companies, the app will serve as an income stream, but there are many, many ways to achieve this objective. In fact, there are over half a dozen mobile app monetization models, with new ones arising periodically. But, there is no one-size-fits-all solution, and choosing the wrong mobile app monetization model can cause you to lose users and money. Read More
It’s estimated that around 65% of mobile apps use advertisements as part of their monetization strategy. While B2B and enterprise apps have clear value as useful business tools and assets, the financial benefit of a public-facing B2C app is often less apparent. This leaves many companies wanting to learn more about app monetization, which, when done properly, is quite profitable.