All posts in “Capabilities”

machine learning human behavior

What Do Machine Learning and AI Teach Us About Human Behavior?

A surprising number of apps are starting to use machine learning and artificial intelligence (AI) technology to do everything from predicting purchase behaviors to adjusting a home’s thermostat to the resident’s ideal temperature for a particular time of day. But what else can this technology do? Well, machine learning and AI can combine to transform many of the experiences you encounter throughout the course of everyday life. Read More

Is a PWA or a traditional mobile app best for your needs?

PWAs vs Mobile Apps: Which is Best for Your Needs?

Progressive web apps—or PWAs—can be useful in certain business cases, but how do they compare to traditional mobile apps? The question of PWAs vs mobile apps is becoming an increasingly common one amongst business owners, company leaders and others who are considering a new app. So, what are the similarities and differences between PWAs and mobile apps and how can they impact functionality and user experience?

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Mobile App Beacon Technology

Mobile App Beacon Technology and the Future of IoT

Most smartphone users are familiar with mobile app beacon technology, although they may not hear the actual term “beacon” too often. It’s the technology that allows an app to generate notifications or alerts when a user’s device enters a particular geographical area. Marketing firms now use mobile app beacons to engage users when they’re in the physical vicinity of a store or restaurant, while the travel and tourism industry uses beacon technology to provide self-guided tourists with information about landmarks or points of interest. But these applications represent just the tip of the iceberg in terms of what’s possible with mobile app beacon technology. There is a wide range of potential beacon uses associated with the Internet of Things or IoT, and it’s an area we expect will receive lots of attention in the not-so-distant future. Read More

What functionalities should your app include?

How to Choose the Right Mobile App Functionalities

After months spent planning your company’s app development project, you’ve finally received the green light to proceed. But after speaking with some development companies, you’ve discovered that the cost and timeframe of the project will depend on the application’s specs. Now, you’re tasked with determining exactly which features and functions to include; only then can you get an accurate price quote and timeframe.

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Mobile app developers are working to improve people's quality of life.

Innovative Mobile App Ideas That Are Transforming the Industry

As mobile technology matures, we see it used in increasingly innovative ways. Although there will always be a place for e-commerce apps and the Pokemon GOs of the world, we are inspired by developers creating apps that address life-changing problems and events. To that end, some technology conferences and developer contests are focusing solely on helping marginalized populations. Other developers are tackling universal problems such as the challenges associated with aging and memory loss.

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MLM Mobile Apps

MLM Mobile Apps: The Next Level

The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology has advanced to new heights, but not every industry is leveraging it to its full potential. Multi-level marketing (or networking marketing) is one business model that can benefit greatly from mobile apps as a recruiting, product sales, marketing and organization tools, both now and in the future. Read More

Desktop API vs Mobile API

Your Desktop API Just Killed Your Mobile App

You’ve built a killer mobile app similar to Google Maps and a content sharing platform. But something’s wrong: your app is painfully slow when communicating with third-party applications and your ability to retain and attract users is suffering as a result. According to your mobile analytics, nearly 30 percent of users exit the app when they reach this digital “bridge.” To save time, your company used an existing application program interface (API) designed for the desktop instead of building a new one specifically for mobile. Therein lies the problem. The existing API is neither optimized for mobile devices nor is it on par with a mobile user’s performance expectations. Your app–your dream–is in big trouble without a mobile API. Read More