Have you ever gotten caught up on Facebook clicking one after another on the videos and articles it throws up on your page? Or possibly on Amazon where you end up buying something you didn’t even know you needed 10 minutes ago? Many online sites are using predictive analysis to target and retain customers by creating personalized content for them.
Customer relationship management (CRM) is a term that’s used frequently in the tech world, and it’s a very important one. A well-built CRM mobile app will mobilize your sales team, improve internal collaboration and help your company close more business.
Often, a customer relationship management (CRM) portal is a tool that is largely undervalued until you actually obtain one and realize the significant time and money savings. A CRM gives you the power to interact with customers and address their concerns and questions with ease, resulting in increased customer satisfaction, greater customer loyalty and ultimately, higher profits.