The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology has advanced to new heights, but not every industry is leveraging it to its full potential. Multi-level marketing (or networking marketing) is one business model that can benefit greatly from mobile apps as a recruiting, product sales, marketing and organization tools, both now and in the future. Read More
Snapchat has become a social media phenomenon teens and millennials obsess over. From applying augmented filters to selfies, to posting personal ‘stories’ about daily life, Snapchat connects users through a friendly interface and comical in-app features. Despite having 150 million monthly active users and plans to go public early this year, Snapchat’s days may be numbered.
The executioner? Facebook, Inc.
Studies have demonstrated that Millennial employees tend to engage less with their employers and coworkers than members of previous generations. Citing an average of about 2 years in tenure per position and also noting that nearly 60 percent will consider offers from other companies, this new challenge must be addressed by companies that rely heavily on individual contributors. One way to address this growing issue is to engage millennials with mobile apps. Read More