All posts in “Mobile Strategy”

Can you run your business from your phone?

Can You Run a Business From Your Phone? Your Competitors Are Doing It

If you’ve received an email sent from my iPhone, you may have noticed my mobile signature, which includes the phrase “Sent from my pocket Super Computer.” If you’ve ever been in my office, you may have noticed there’s not a single piece of paper around, except for a few 3×5” note cards (which are only to be used in case of emergencies). I am constantly on the move! To me, the idea of being tied to a laptop – or writing paper notes – is about as outdated as Blockbuster. In my position, my data, my work and my thoughts have to be instantly, and always, available. Read More

Here's how to decide whether to develop an app for iOS or Android.

Android vs iOS Development: How Do I Choose the Right Platform?

One of the ongoing questions in the app development world is whether it’s better to develop an app for Android or iOS. Both have their advantages and disadvantages, so it’s wise to carefully consider your specific situation.  

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App ratings and reviews can help you optimize your mobile strategy.

How to Use App Ratings and Reviews to Your Advantage

App ratings and reviews help identify what’s working and what isn’t, from an app’s user interface design to bugs in the software. Every developer starts out by creating the best possible product they can with the hopes of getting high app ratings and reviews early on in order to attract future business. By gathering feedback from users, your team can use the information shared through ratings and reviews to improve the app, bolster conversion rates and increase ROI.

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IoT Revolutionizing Industries

Internet of Things Applications: How IoT is Revolutionizing Industries

There is no denying that Internet of Things (IoT) devices are having a major impact in the home, with smart devices such as Nest and Echo offering users an interconnected network of devices that interact with each other. The technology is also popular in the manufacturing world, providing a variety of ways to streamline the process of creating a product. However, Internet of Things applications go far beyond these two industries. Read More

Blockchain More Than A Cryptocurrency

Uses of Blockchain: Cryptocurrency and Beyond

Cryptocurrency is now part of the mainstream lexicon, but that’s a relatively recent development. After all, the first major cryptocurrency, BitCoin, didn’t come into existence until 2009 and it took a couple years before BitCoin really gained momentum. To create BitCoin, developers had to overcome some major obstacles surrounding recordkeeping. For instance, the cryptocurrency system had to be accurate so as to prevent “double spending,” whereby a user would have the ability to spend a sum of money twice due to delays updating the ledger. Enter blockchain, an innovative platform that has paved the way for cryptocurrency and many other technologies. In this blog, we’ll discuss more uses of blockchain they may be beneficial to your business.  Read More

Was Apple's decision to slow down older iPhones the right move?

Why Did Apple Slow Down Older iPhones?

Apple is in the midst of a first-of-its-kind firestorm surrounding its iconic iPhones, following the company’s recent decision to intentionally “slow down” earlier iPhone models with older batteries. The move came on the heels of the latest iOS update. But iPhone users were so enraged that they filed a class action lawsuit against the tech giant. This leaves many wondering, why did Apple slow down older iPhones?

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Mobile App Beacon Technology

Mobile App Beacon Technology and the Future of IoT

Most smartphone users are familiar with mobile app beacon technology, although they may not hear the actual term “beacon” too often. It’s the technology that allows an app to generate notifications or alerts when a user’s device enters a particular geographical area. Marketing firms now use mobile app beacons to engage users when they’re in the physical vicinity of a store or restaurant, while the travel and tourism industry uses beacon technology to provide self-guided tourists with information about landmarks or points of interest. But these applications represent just the tip of the iceberg in terms of what’s possible with mobile app beacon technology. There is a wide range of potential beacon uses associated with the Internet of Things or IoT, and it’s an area we expect will receive lots of attention in the not-so-distant future. Read More

Multi-Device Management Platform SevenTablets

Multi-Device Management: How it Works and Why You Need It [White Paper]

The past couple decades have seen the release of dozens of new devices, from smartphones and tablets to laptops, wearable technology, mobile point-of-sale devices and beyond. Today’s average American uses several different devices on a daily basis, including at the office. This reality has prompted companies to establish some stringent bring your own device (BYOD) policies, which have increased convenience while dramatically cutting costs associated with device acquisition. Unfortunately, though, the introduction of personal devices brings lots of serious concerns surrounding multi-device management and security. Read More

These tips will help you increase your app's installation rate.

Five Ways to Increase Mobile App Installs

With over 2.2 million apps in Apple’s App Store and over 2.8 million Android apps to choose from, consumers enjoy a plethora of options. But this competitive app marketplace spells a challenge for developers and app owners who are left pondering ways to increase mobile app installs.

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