User experience (UX) is everything in the development world. This factor alone will largely determine the success of a software platform, including ERP software, CRMs and mobile applications. While consumer-facing apps and software bring concerns over UX due to user retention and saleability matters, enterprise software is associated with a very different concern: hard-to-use platforms don’t bring the ROI that company leaders expect.
Quality assurance (QA) testing is an essential element of the mobile app development process. It is this testing that will refine the app’s user interface (UI) so it delivers a smooth, intuitive experience to the user. UI/UX testing is a key component of the quality assurance process, which involves a comprehensive examination of the mobile app’s navigation, functionalities, and overall ease of use. Read More
There are many common mobile app user experience (UX) design mistakes that developers make when they focus on maximizing revenue from an impersonal, logical standpoint. An app should feel intuitive for users, helping to connect them with your brand on a more human level.
Businesses that work with many clients need a strong customer relationship management (CRM) strategy in order to survive and thrive. A successful CRM mobile app design can work wonders, helping companies to add new revenue streams, earn higher profits and improve customer conversion and retention rates.
App ratings and reviews help identify what’s working and what isn’t, from an app’s user interface design to bugs in the software. Every developer starts out by creating the best possible product they can with the hopes of getting high app ratings and reviews early on in order to attract future business. By gathering feedback from users, your team can use the information shared through ratings and reviews to improve the app, bolster conversion rates and increase ROI.
Unearthing user feedback in your mobile app can be a tricky endeavor, but it goes a long way towards optimizing your application. The feedback stage is critical, as gathering responses from users enables you to fix any problems both during the app’s beta testing phase and after public release. Collecting feedback is particularly important if you are revamping an application that did not perform as you’d hoped. Just as important is deciding how you will implement this feedback in your app without disrupting the user experience.
Flurry’s annual mobile technology round-up report revealed a surprising fact: the amount of time spent using apps grew by just 6% in 2017. This figure reflects a significantly smaller margin of growth than the 11% increase observed in 2016.
Apple is in the midst of a first-of-its-kind firestorm surrounding its iconic iPhones, following the company’s recent decision to intentionally “slow down” earlier iPhone models with older batteries. The move came on the heels of the latest iOS update. But iPhone users were so enraged that they filed a class action lawsuit against the tech giant. This leaves many wondering, why did Apple slow down older iPhones?
Seven seconds. That’s the average amount of time it takes to form a first impression. Unfortunately for apps that fumble their first introduction, a Harvard University study found that it takes an average of seven positive exposures to change a negative first impression.
With over 2.2 million apps in Apple’s App Store and over 2.8 million Android apps to choose from, consumers enjoy a plethora of options. But this competitive app marketplace spells a challenge for developers and app owners who are left pondering ways to increase mobile app installs.