The popularity of mobile business apps and consumer-based mobile apps has grown tremendously within the last decade. App stores that may have once began with a select few applications developed by mobile companies have now grown to include millions of different apps covering any topic or subject you can think of. In fact, hundreds of new mobile applications show up in different app stores each day, either developed by companies, brands or any other personal coder who has the creativity and resources to create their own mobile application.

Mobile App Platfrom for Business

Because of this growth and popularity of mobile applications, a number of different mobile platforms have sprung up in order to house all of the apps that developers are creating, and to give developers choices when it comes to who they want to use their application and what platform they want to build their app around. For instance, popular platforms include iPhone, Android, Windows Mobile, BlackBerry, Symbian and much more.

However, if you are thinking of creating your first business mobile app, how do you determine which mobile platform will be best for your app development? To help you determine which option is best for you, here are a few tips for choosing the best mobile platform for your business app.

Identify Your Audience

One of the biggest determining factors when it comes to which mobile platform you should create your app around is your audience. For instance, if you are targeting the mass market and do not want to limit the users that will be able to download your app, you want to make sure that you are going after the most popular platforms, such as iPhone and Android. If you want to primarily appeal to the business community, you may want to focus on more corporate based platforms, such as Blackberry. However, if you want a private app that is only available to employees or select users, you would probably be more comfortable using a private app store to host your different apps. This is why it’s important to keep your audience in mind when choosing your mobile platform.

Decide What Type Of Features You Want To Include

Another factor to consider when choosing your mobile app platform is the type of features you want to incorporate inside your enterprise mobile application. Some technical features may only work on certain platforms, or some platforms may have a significant advantage over others when it comes to impressive graphics or flash features. Therefore, create a rough outline of the type of features that you want to include in your mobile app, then look at which platforms best support these features.

Keep An Eye On The Future

Because the future of mobile enterprise apps is still growing and evolving every single day, it’s important that you have an eye on the future when determining which type of mobile platform you would like to use. For instance a few years ago, Microsoft and BlackBerry were considered leaders in the world of mobile technology and development. However, these brands are now used by a niche base of users and new favorites like Google Android have slowly began to step into the spot light. Therefore, consider the long-term future of your app when deciding what mobile platform to use.

What do you think is the most important factor in deciding which mobile platform is best for your business mobile app? Do you choose to make you app available to everyone, or do you prefer the privacy of your own app store? Be sure to leave your thoughts in the comments below.


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Kishore Khandavalli

Kishore Khandavalli

Founder and CEO at SevenTablets
Kishore Khandavalli, award winning entrepreneur and experienced keynote speaker, founded SevenTablets in August 2012 and leads the company as CEO. Under his leadership, the company has established key partnerships with IBM and SAP and after just a year of operation, in 2013 SevenTablets placed as Finalist for the IBM Impact Award in Mobile Innovation.

When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.

Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
Kishore Khandavalli

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