It is vital to the success of your app to know who your end users are going to be. Understanding users’ needs and expectations for their mobile experience will inform many design and development decisions. Multiple factors such as age, gender, culture, socioeconomic status, education level, and language impact users’ requirements and ultimately, a company’s bottom line.

So before you wireframe, before you code, before you even choose a color palette for your app’s design, figure out who your target audience is. All your app design decisions should revolve around the end users.

Design Your Mobile App for your Target Audience

Build a Profile of Your End Users

To build a profile of your end users, you’ll need to identify your target audience in a general sense and then determine what their pain points are. Will the app be for communication? Sales? Banking? Human resources? Will it serve an internal or external audience, or both?

What is the average person in the prospective user base like? Consider questions such as these:

  • What is the average age of end users? If users are generally older, they might want a simple, fast interface, and they might appreciate larger text for presbyopic eyes. If they are younger, they would likely respond more positively to an aesthetically pleasing design and a minimalistic interface.
  • Where do they live? Geography factors into language and cultural expectations. Not everyone speaks English, so you may need to account for translation, and people in different global regions are accustomed to different design aesthetics. For example, Asian apps tend to be more colorful than North American or European ones.
  • How educated are they? More highly educated users are more likely to be receptive to complex apps, while those with less education may need a more user-friendly, intuitive interface with fewer steps in the workflow.
  • What is their general socioeconomic level? Socioeconomic level often correlates with education level, but it also affects a person’s exposure to technology and digital tools earlier in life.

The more granular you can get with your analysis of the end users, the more effective your app design is likely to be.


Lacey Williams-McGhee

Lacey Williams-McGhee

Marketing Director at SevenTablets
Lacey Williams is a marketing and design professional living in the great state of Texas. When she's not working hard at the SevenTablets headquarters or designing products for her side gig, she can be found exploring new restaurants, hanging out with her husband and walking her golden retriever.

Lacey earned a B.A. from Baylor University. Sic'em!
Lacey Williams-McGhee