Mobile apps are no longer the exclusive domain of the most mainstream brands and the largest multinational corporations. Some predict that by the end of 2017, as many as half of all small businesses will have an app. For many, this translates into a consumer-facing B2C app, while for other companies, this will lead to the creation of a B2B or enterprise application.
This shift toward mobile app development for all businesses, regardless of size, is underscored by Gartner’s prediction that mobile applications will account for a whopping $77 billion in revenue at the end of 2017. What’s more, Gartner says the mobile app realm will expand beyond the smartphone and tablet to encompass vehicles, houses, home appliances, equipment and wearables.
Facts, figures and predictions such as these have prompted an increasing number of companies to shift their focus toward mobile development. But that leaves these companies in a challenging position as they work to choose a developer from the millions of prospective service providers.
Seeking an App Developer Who Specializes In Your Niche
There is no such thing as a one-size-fits-all developer, as every mobile app niche is unique. The needs of a company seeking an internal, enterprise-level app are going to be different from the needs of a small to midsize company seeking a consumer-facing app.
What’s more, apps leverage lots of different technology, much of which is quite sophisticated. As such, you want a developer who has pioneered high-tech solutions that can serve your target audience.
Let’s say your hospital wants an app patients can use to access medical records, schedule appointments and manage prescriptions. You would need a user-friendly portal with robust security measures in line with HIPAA’s stringent regulations. Therefore, it would be beneficial to work with a development company that has built apps with similar features, for a similar target audience. For instance, SevenTablets has created a number of apps with member portals, and our Brigade technology leverages military-grade security features, making our team well-positioned to craft a healthcare app like the one described above.
When you trust your app development project to a firm that has experience creating similar solutions, you will maximize your chances of receiving an app that surpasses your expectations.
Native vs. Hybrid App Developers
Do you need a native app or a hybrid app? Native apps are designed for one specific platform, such as Apple iOS or Android, while hybrid apps work on multiple platforms, so you could develop a single app that works on both iPhones and Android phones.
There are many points to consider when choosing between native vs. hybrid apps, but when hiring a developer, it’s crucial that you understand the difference between these app types. Many people fail to appreciate the technical differences that exist when developing these different app types. After all, not every developer deals in hybrid apps, and not every native developer deals in iOS or Android. You must be sure that you choose a mobile app development company that has experience building the type of app you require.
B2B vs. B2C App Developers
You’ll need to consider whether you need a consumer-facing B2C app or an internal app that falls into the B2B or enterprise category. The strategy for building an enterprise app for exclusive in-house use by employees is going to be different than the approach used to build a novelty app that will be available to the general public. After all, the app architecture, features and functions, security measures and overall design will vary significantly between these two applications. Many development companies specialize in one type of app, so it’s important that you find a service provider with experience in the right area.
Most apps clearly fall into either the B2B category or B2C category. But if you’re uncertain, speak with a developer who can offer insight into which app type is most suitable for your vision.
Considering the Cost of Developing a Mobile App
The cost of building a mobile app will vary depending on the type of app and its functionalities. This is one area where you can enjoy a significant advantage by hiring a firm with an open-source development platform. Here at SevenTablets, we’ve created STAX, a platform that can cut cost and development timeframe by as much as 35% to 40%. This development platform serves as a basic framework, which can then be outfitted and optimized with all the features and functions you desire. Additionally, STAX does not lock you into a long-term service agreement or marriage to SevenTablets. Because STAX leverages Node.js, any experienced developer or team can update your app in the future, if you so choose.
Thanks to our innovative approach to development, SevenTablets can help you get the most out of your investment. Our team is continually creating new solutions that can be integrated into your application interface. We are currently focusing on areas such as mobile security, predictive analytics, augmented reality and virtual reality.
Our company is based in Dallas, with regional offices in Houston and Austin. Our clientele isn’t just situated in the Texas Triangle, though, as we serve companies and organizations across the nation. If you’re ready to start building your new mobile app from the ground up, reach out to the mobile app developers with SevenTablets.
Lacey earned a B.A. from Baylor University. Sic'em!
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