SevenTablets, Inc.

Investing in Mobile Apps: Are Development Budgets Declining?

Read Time: 2 minutes

Data from Gartner Research supports that both employees and consumers spend a large portion of their online time using mobile devices. As such, it should come as no surprise that businesses are investing heavily in mobile app development and greater mobility solutions to increase revenue and reduce costs. What might be surprising is that, despite the increase in needs for mobility solutions, total application development budgets have actually declined in the last year. With the quick rise of IoT and mobile technology, hardware and software are pervasive, making their costs increasingly cheaper.

  • More than 40 percent of companies plan to increase their investment in mobile app development by at least 31 percent.
  • The average percentage of the overall budget that will be dedicated to mobile apps is only 10 percent.
  • The portion of overall development budgets dedicated to mobile apps has actually decreased by 2 percent since last year.

The Gartner analysts concluded that corporations have begun to spend more money on mobile software, but they’re also spending more on other kinds of development to support a comprehensive mobility strategy. They are also benefiting from the reduction in development costs, leading to these unlikely statistics.

What Kinds of Mobile Applications Do Companies Use Today?

Today’s businesses may use mobile apps for a variety of reasons, from increasing employee efficiency to connecting customers with easy appointment booking, sales collateral and even one another through social networks. According to Gartner, most large corporations focus on having their own, custom apps developed from the ground up. However, some use off-the-shelf templates branded to suit their company. A couple common examples of off-the-shelf apps include Evernote and Box. However, off the shelf solutions are typically not highly impactful to the core business.

One problem that may have slowed investing in mobile apps is that many enterprises have trouble managing the software they already have. For example, some corporations are concerned that their current software offerings do not adhere to company policies for corporate security, perhaps including PCI compliance or privacy. These companies may need to pause development in order to create enforceable guidelines that ensure any applications provided by the company, now and in the future, are in compliance with security protocol.

Investing in Mobile Apps with SevenTablets Offers a Proven Return

Effective mobile strategies kick off optimized execution. An investment in a mobility solution as part of a greater business strategy can lead to long term success. At SevenTablets, we’re eager to develop quality mobile apps, delivered on time and according to your budget. Our team takes great pride in helping businesses leverage cutting-edge technologies in their custom software and mobile app development projects.

Based in Dallas, SevenTablets maintains regional offices located in Chicago and Houston.  To make the best use of your company’s mobile app development budget, contact us today.

Reach out to our team today!

Lacey Williams-McGhee

Lacey Williams-McGhee

Lacey Williams is a marketing professional and Harvard graduate student living in the great state of Texas. When she's not working at the SevenTablets headquarters, she can be found on the next flight to the Bahamas, hanging out with her husband and fluffy golden retriever, or studying! Lacey earned a B.A. in journalism from Baylor University. Sic'em!

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages