You’ve probably used a loyalty app at some point, whether it was to buy coffee at Starbucks without digging for your wallet, submitting a prescription refill at CVS or Walgreens, or getting app-exclusive discounts at Target or Whole Foods.
These types of smartphone apps offer great benefits to consumers — but even more important benefits to the businesses that offer them. By making things easy for consumers, these businesses can turn these loyal customers into powerful advocates.
Here are five essential elements of a loyalty app that make customers fall in love.
1. A good loyalty app is designed with the customer in mind
The Neiman Marcus app has been praised for putting user needs at the forefront of all decisions. One way it did that was to ensure that users don’t lose important alerts. Even when they dismiss an alert from the home screen, it is saved in an in-app message center. That means a user can check when that special sale starts, even if the alert showed up at the same time as a text message that stole its thunder.
2. Makes common tasks faster and easier
As mentioned previously, the Starbucks app is the gold standard for making things easy. Don’t want to carry your wallet or debit card with you on that morning run? No worries. You can still end it with a steaming cup of espresso — just load your card to the app and pay with your phone when you get to the register. Or make it even faster by placing a ‘mobile order’ before you get to Starbucks. If you time it right, your drink will be ready for you when you arrive.
3. Includes exclusive discounts
Target’s Cartwheel app is a great example of a loyalty app that offers mobile-exclusive deals. Don’t have it? You don’t even know about the extra discounts you can enjoy on top of all their other sales and discounts.
4. Personalization is key
When you log back into your loyalty apps, you want them to know exactly what you need. The Pita Pit app lets you save your customizations so you don’t have to add hummus or remove spinach every time you place an order.
5. Make sharing easy
If your loyal customers can’t share the great deals they just got or invite friends to the app, it won’t turn happy customers into advocates. Amazon’s app makes posting recent purchases to social media a one-click process. Multi-store coupon app Ibotta even offers financial incentives to users when their friends sign up.
Are you ready to unleash the power of a loyalty app for your business? Get in touch with our team so we can help you launch a mobile app that will amaze your customers.
Lacey earned a B.A. from Baylor University. Sic'em!
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