By now you know that building an app requires significant investments of time and money. Unfortunately, publishing an incredible app isn’t the only thing you required to get your business off the ground. Developing a well-devised mobile app marketing budget and plan is a determining factor in becoming the next Instagram or a total flop.
On the bright side, mobile app marketing can be extremely rewarding. Especially when you’re able to watch your user adoption rates climb to new heights. Like most things in business and life, marketing is a marathon—not a sprint. It’s also a cycle that will ebb and flow throughout the lifespan of your mobile app. The following steps will lead you through the marketing process, even as your app evolves from launch to version 20.
“Making promises and keeping them is a great way to build a brand.” – Seth Godin
STEP ONE | Build a Phenomenal Product
In terms of application development, ‘build it and they will come’ rings partially true. No amount of marketing will make a bad app successful, so be sure your solution stands out from the crowd in the first place.
Plan your app with meticulous detail, prototype it thoughtfully, and hire the best developers you can afford. If you get hung up on these steps, there are countless resources available that can guide you to success, including our eBooks on hiring the right developers and creating a stellar prototype.
Before your app is fully developed, you should have your branding complete and applied to your app design. Defining your aesthetics early on is essential to creating a cohesive brand, and will help streamline your company’s marketing as you move forward.
STEP TWO | Give It a Name
Giving your app an applicable name is a simple, yet critical task in the marketing journey. Yes, your app’s name should have personality, but not at the expense of getting its purpose across to users.
Take your domain name into consideration, as well. Unfortunately, many of the names you consider will not have available web domains. It is best to find a name that has a .com domain extension available, but a .co or .io will work, too. You can even add the word ‘app’ after your name to increase the chances of finding a matching .com address.
Ready to move on to mobile app marketing step three?
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Lacey earned a B.A. from Baylor University. Sic'em!