For many companies, a mobile app is an important step forward in building their business. Building an enterprise mobile app can be a boon for your business, but there are different ways to accomplish this goal, depending on your company’s needs. There are two types of mobile apps: native platform apps and hybrid apps. Each offers different features that can be used to a company’s advantage if implemented correctly. Here are some of the most important pros and cons of each system.

native apps vs mobile apps

Native Apps

Native apps are developed for one type of device, and then installed directly onto that device, usually from an online app marketplace.


  • Native apps have the ability to work with a device’s built-in features, often making them faster and easier to work with on a device. Having an app fully integrated with a device can be extremely helpful.
  • Each native app must get the approval of the app store, so the security and performance of the app is generally assured. Because native apps are associated with an app store, they also are easy for a user to find and download.


  • Native apps tend to be more expensive to the developer. The costs associated with maintenance and updates are higher, especially if the app is compatible with more than one type of device.
  • While the app store can be beneficial to a developer, the process involved with approving an app can be arduous, and success is not guaranteed.

Hybrid Apps

Mobile hybrid apps are very similar to web applications, but they give you much greater access to different platform capabilities. For instance, on iPhone, your app can have access to the user’s address book, GPS, and many other features.


  • Many developers prefer hybrid applications over native applications because the development process is very similar to that of building a website. This is because JavaScript and HTML are typically used, amongst other familiar building blocks.
  • Speaking of HTML, when it comes to the features that you want on your apps, hybrid is often a great choice because using HTML allows for very few limitations. This means you can have an app that is very rich in features, feel and animation.
  • If your company has a BYOD policy, hybrid applications are typically a great option for you, as they are multi-platform. This means that you can use the app on a variety of different devices.


  • Because developing a hybrid app is very similar to developing a website, many developers make the mistake of simply copying their web applications to mobile without any kind of redesign. However, this can result in a number of problems, such as a slowdown in page load time, or non-optimized components that aren’t made for mobile.
  • One of the earliest concerns of early hybrid apps was performance. While a number of performance issues have been fixed over time, there are a number of framework methods and specific architecture fixes (typically a framework like JQuery Mobile) that can make a hybrid app perform more like a native app.

As we can see, both types of mobile apps have their advantages and disadvantages. Budget, speed, performance, and the need for multiple platforms must all be taken into account while choosing how to develop an enterprise app.

Prototype Your App to Success

Kishore Khandavalli

Kishore Khandavalli

Founder and CEO at SevenTablets
Kishore Khandavalli, award winning entrepreneur and experienced keynote speaker, founded SevenTablets in August 2012 and leads the company as CEO. Under his leadership, the company has established key partnerships with IBM and SAP and after just a year of operation, in 2013 SevenTablets placed as Finalist for the IBM Impact Award in Mobile Innovation.

When Kishore isn’t cultivating his teams of passionate thought leaders within the IT scene, as a licensed private pilot he enjoys playing in the clouds, community service, and being active in Dallas based Health Wildcatters. Furthermore, he is a devoted family man who places great value in spending time with his wife and two children.

Mr. Khandavalli earned a Master's degree from the University of Akron in Ohio.
Kishore Khandavalli

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