It’s among the most common wishes: the ability to predict the future. You’re probably one of the millions to think, “If only I’d invested in stock in 1984 when Apple first became a publicly-traded company!” The power of prediction is something we’ve been dreaming about and attempting throughout history, as evidenced by Nostradamus’ eerily prophetic quatrains in the 1500s.
You’ve been tasked with finding a new app developer for an upcoming project. Throughout the process, you’ve heard the term “mobile analytics” on several occasions. You’re familiar with website analytics, but mobile analytics are outside your comfort zone. So what are mobile app analytics all about? How do they differ from website analytics? What type of info is gathered, and do you really need that data? These are all common questions that might arise during the development process, and it’s important that you get answers. After all, analytics play a vital role when it comes to your mobile app’s success…or lack thereof.
Companies that have developed a mobile app for their business are constantly gathering data from these apps, but how do they analyze that data and turn it into useful information that can be used to meet business goals? The need for analytics tools is real, but what changes should be made in light of the data a company receives from its mobile apps? There are several sets of data that an analytics tool can collect and present to a company for use in their mobile app strategy. Read More
Business mobile app development is an effective means of taking your organization to the next level, whether that means increasing operational efficiency and employee productivity, or expanding your customer base. But a key element of app development often overlooked by companies eager to dive into the world of enterprise mobile apps is the drafting of a mobility strategy. Read More
With the enormous amount of information being gathered by enterprises on a daily basis, it was only a matter of time before someone coined a term to refer to it by. That term is, of course, big data. But the existence of this huge collection of data also precipitated the creation of new methods of analyzing and utilizing the information amassed. Read More
Creating an enterprise mobile app for your brand is a long-term process. It is not something that can be created and launched in one night, and it is not something that you can leave inactive and untouched after you finally do finish the development process. Just like social media sites or your company’s website, you should be constantly updating your mobile app’s features, adjusting security, making changes based on your audience’s feedback and much more. Read More
There are many different components that go into developing a great mobile app. Big issues like security and analytics can consume a lot of time and effort, but many times it’s the small things that make an app work well for your users. Sometimes these smaller issues can be overlooked in the quest for the perfect app. Keep these six features in mind, and you can avoid some of the biggest reasons users don’t come back. Read More