All posts in “App Development”

Ina-app ads can be an effective part of your app monetization strategy.

Five Considerations of Mobile App Monetization with In-App Advertisements

It’s estimated that around 65% of mobile apps use advertisements as part of their monetization strategy. While B2B and enterprise apps have clear value as useful business tools and assets, the financial benefit of a public-facing B2C app is often less apparent. This leaves many companies wanting to learn more about app monetization, which, when done properly, is quite profitable.

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Picking the best name for your app helps you connect with your target audience.

The Top Mobile App Name Optimization Techniques

Now that the excitement of your company’s mobile app launch has worn off, you’ve started focusing on install stats. Feeling underwhelmed by the results, you queried some key search phrases and discovered your app isn’t showing prominently for those terms. Now you’re wondering, “Did I pick the wrong app name?”

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Manufacturing mobile apps are revolutionizing the industry.

Mobile Apps for Manufacturing Companies are Transforming the Industry

A manufacturing plant is, by nature, chaotic. The constant hum of machinery combines with dozens of technicians, quality control inspectors and thousands or even millions of items rolling off the assembly line. Manufacturing facilities require a high degree of precision if they’re going to maximize efficiency, and in today’s modern world, technology is key to achieving that precision. According to a Forbes article, eight in ten CEOs regard mobile technology as a “strategically important” element in their operations, with 86 percent categorizing mobile apps as a “competitive advantage” that’s “key to the success of their investments.”

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Predictive analytics can improve user experience and boost ROI.

How to Use Predictive Analytics for Mobile App Development

It’s among the most common wishes: the ability to predict the future. You’re probably one of the millions to think, “If only I’d invested in stock in 1984 when Apple first became a publicly-traded company!” The power of prediction is something we’ve been dreaming about and attempting throughout history, as evidenced by Nostradamus’ eerily prophetic quatrains in the 1500s.

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App developers use a variety of different pricing models.

What are the Different Mobile App Pricing Models?

It took four months, three presentations and dozens of emails and phone calls, but you’ve finally gained approval to move forward on a new mobile app for your company. You thought the next step would be simple: pick your developer and get a firm price quote. But now that you’ve received those quotes, you’re a bit perplexed because the prices vary dramatically and there are more variables than constants.

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How much will it really cost to get an app developed?

Can You Provide a Mobile App Development Cost Breakdown?

You’re finally ready to take the plunge and move ahead with building a custom mobile app, but before you present your project to your company’s board of directors, you need one last thing: quotes on pricing. You’ve emailed a few developers, but the estimates vary dramatically. It’s got you wondering, how do developers determine how much to charge? What is the mobile app cost breakdown? In short, what are you actually buying?

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Mobile Eye Exam

Warby Parker Just Launched a Mobile Eye Exam

We’re on a technology bell curve and we’re moving fast. It’s as if humanity has placed a magnifying glass on innovation that’s transforming us into the Jetsons at an alarming rate. Warby Parker, one of America’s favorite start-ups, has certainly been carrying their share of the weight. Just this month, they released a mobile eye exam that can produce a usable prescription (if you’re lucky). Read More

Check app store guidelines regarding push notifications to make sure your app will get approved.

Apple Push Notification Guidelines: Tips to Ensure Your iOS Mobile App Gets Approved

Ding. Ping. Ring. Those push notifications have been going off several times per hour. Every alert diverts your attention from your work, and it takes a minute or two to get re-focused. You barely have time to glance at the notifications. You definitely don’t have time to locate and change the notification settings.

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