Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service.
Augmented reality (AR) is one of the hottest trends in the tech world these days, but it’s more than a buzzword; AR has the potential to offer billion of dollars in value to companies around the world. In fact, Digi-Capital’s latest Augmented/Virtual Reality Report predicts that the augmented reality and virtual reality market could be worth $108 billion by 2021, driven primarily by mobile AR. About $83 billion (76.9%) of this figure is slated to come from AR alone.
The home improvement sphere is benefiting greatly from the latest technological advancements, helping experts in the field perform their job with more accuracy and less hassle. Plus, homeowners and renters can play a bigger role when deciding how to improve their residences, as augmented reality (AR) in the home helps users visualize new possibilities for their living spaces.
Augmented reality (AR) is finding many clever uses in real estate, where this technology is merging the real world with the imagined in a way that shows prospective buyers precisely what’s possible for a property. This has transformed the industry significantly, as real estate agents are doing everything from depicting the furnishing and decorating possibilities for a vacant house to removing the distance barriers that may otherwise prevent a far-away potential buyer from making an offer on a home.
In the retail world, companies that don’t keep up with the newest technologies and trends may end up losing a large chunk of their clientele. Like how ecommerce revolutionized the way consumers shop, augmented reality (AR) is a rising force in the retail industry, adding another layer of personalization to shopping.
Just a couple years ago, buying a custom-tailored shirt was a costly and time-consuming task. You’d have to find and then book an appointment with a tailor who could create or modify a garment to suit your unique body shape. Then, you’d need to visit the tailor for measurements and fittings before finally getting your new shirt. The process was so inconvenient that many would settle for ill-fitting garments rather than spending the time and money on a tailor. But now, there’s a high-tech alternative that’s making it fast, easy and affordable to acquire custom-tailored garments.
It’s widely believed that augmented reality apps are the apps of the future, and from a technological perspective, they’re achieving something quite remarkable. AR apps are blurring the lines between the real world and the virtual world. This could dramatically alter our relationship with technology, as we find ourselves transitioning from living with innovation to living amongst it. As such a game-changer, it’s no surprise that many companies are opting to invest in augmented reality apps and applications that utilize other emerging technologies.
After months of exploring your options, you’ve finally settled on using augmented reality (AR) technology for your new app. AR is just what you need to achieve your objectives with this application while simultaneously delivering a great user experience.