The role of augmented reality (AR) in retail expands with each passing year, suggesting that the technology may soon be necessary for retail businesses to thrive. There are many ways in which augmented reality can help retail businesses, from providing virtual dressing rooms to expanding brand awareness.
The mobile space is growing at a rapid rate, and 2019 will be no different. The upcoming year will see mobile play an even larger role in the tech industry, with global mobile ad spending slated to increase from $135.6 million to $160.2 million from 2018 to 2019, according to Statista.
The education industry has already started using augmented reality (AR) in the classroom. Mobile apps that use AR are helping create a more three-dimensional experience for students and lecturers. Augmented reality is a technology used in mobile apps to reveal digitally-overlaid content on top of the real world.
Augmented reality (AR) has been steadily growing in popularity since the release of Pokemon GO launched this technology into mainstream consciousness. However, AR has more practical uses as well, from allowing consumers to see what a piece of furniture would look like in their home to streamlining manufacturing processes to establishing virtual dressing rooms. The current most popular platforms for developing AR apps are Apple ARKit and Google ARCore. But which AR platform is better? When it comes to comparing AppleARKit vs. Google ARCore, the two have similar functionalities, but they’re ultimately designed for different purposes. Read More
Augmented reality (AR) is all the rage lately, offering professionals and consumers innovative business solutions they can access via their smart devices. The technology churns out digitally-overlayed content such as images and words over the real world in order to create an interactive experience between the user and their surroundings.
These days, augmented reality (AR) is everywhere. AR offers consumers and professionals new ways of connecting and experiencing the world, as well as providing business solutions in a variety of industries. AR works by of overlaying digital content on top of the real world environment by way of a mobile device. For example, retail businesses are finding success with AR apps that allow consumers to try on clothes digitally without ever leaving their home.
Imagine taking a lengthy backpacking trip through Europe with an interactive map of all the cathedrals, museums, castles and other landmarks, complete with information on the cultural significance of each location—all at your fingertips. Augmented reality (AR) has made this a reality. The technology adds digital layers of data to real-world images viewed via a smartphone, helping users gain a more comprehensive appreciation of their surroundings without a cumbersome, physical brochure.
The beauty of technology in the 21st century is its ability to reduce much of the planning and manual work necessary to complete professional tasks requiring foresight and on-the-fly adjustments. For instance, augmented reality (AR) is playing an increasingly important role in manufacturing, as it allows architects, engineers, manufacturing plant staff and logistical experts to perform their jobs at a higher capacity.
Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service.
Augmented reality (AR) is one of the hottest trends in the tech world these days, but it’s more than a buzzword; AR has the potential to offer billion of dollars in value to companies around the world. In fact, Digi-Capital’s latest Augmented/Virtual Reality Report predicts that the augmented reality and virtual reality market could be worth $108 billion by 2021, driven primarily by mobile AR. About $83 billion (76.9%) of this figure is slated to come from AR alone.