One of the most successful advertising techniques in the mobile app world is affiliate marketing, which compensates affiliates for advertising a company’s products and services. Businesses have been using this form of marketing to get more clicks and app downloads, and affiliates are happy to comply since they earn some extra money in the process.
Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service.
Businesses of all sizes know that the key to successfully selling a product or service is how you market it, who you market it to and when you do so. Machine learning and predictive analytics (PA) play an important role in marketing campaigns by using clusters of data to determine factors regarding consumer behavior.
The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology has advanced to new heights, but not every industry is leveraging it to its full potential. Multi-level marketing (or networking marketing) is one business model that can benefit greatly from mobile apps as a recruiting, product sales, marketing and organization tools, both now and in the future. Read More
By now you know that building an app requires significant investments of time and money. Unfortunately, publishing an incredible app isn’t the only thing you required to get your business off the ground. Developing a well-devised mobile app marketing budget and plan is a determining factor in becoming the next Instagram or a total flop. Read More
It seems nearly everyone has an app now, so to get yours noticed and downloaded, you’re going to need to do some serious mobile app marketing. But where do you start? Here are the top 5 ways to effectively market your mobile app, from app store optimization to advertising. Read More