All posts in “mobile marketing”

Mobile App Success

Even The Perfect App Can Fail After Launch

Investing in a mobile solution is one of the strongest moves towards creating competitive advantage, but many are falling short of success. Whether a mobile solution is developed as a consumer facing app for public download, or an internal tool to improve or enable business operations, a great deal of money and effort is required. However, there is a formula for success to ensure your investment pays off.

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Increase Your App Downloads

Boost App Downloads With Great Video Clips

Assuming your app is not for an internal business need such as sales enablement or improving operational efficiency, more than 60% of downloads among retail app users come from people that are actively searching inside app stores such as Google Play or the App Store. In that regard, data shows that a well produced preview may significantly boost app downloads. Read More

Importance of Leveraging a Mobile Strategy in 2016

Few things have had quite so profound an effect on the way we work, play, and live as companies that have been successful in leveraging a mobile strategy. Another year is passing and in hindsight 2015 has been an exciting year. We have seen a few different trends pointing towards an Internet that is more dynamic, much more mobile, and way more multi-channel than what we have seen thus far. Read More

Effective Mobile Marketing Strategy

How to Craft an Effective Mobile Marketing Strategy

It’s a given these days that a truly comprehensive mobile marketing strategy is one that falls in line with a greater, multi-channel marketing plan. According to a recent study from the Pew Internet & American Life Project, mobile web use has doubled since 2009, with two-thirds of Americans who own cell phones now using them to surf the internet and check their email. Read More

Creating Customer Loyalty Through Mobile Apps

In the contemporary world of social media-driven marketing, relationships are everything. Consumers no longer have patience for one-way advertising and slick sales tactics. Instead, they look for service in the form of valuable, free content, easy and instant purchases, and meaningful interactions with brands via social media. Read More

App Loyalty

The Importance of Loyalty For Consumer-Facing Mobile Apps

There are a lot of different ways to measure the success of your company’s mobile application. For some businesses, it’s all about conversions and getting consumers to purchase their products. For others, a high number of unique app views may be the most important factor, as it means that fresh eyes are finding your company and being introduced to your brand for the first time. However, one thing that should never be overlooked when it comes to measuring the success of your consumer-facing mobile app is how loyal your users are to your brand. Read More

Mobile Apps Increase Customers

5 Ways To Increase Your Customer Base with Mobile Apps

You’ve seen the statistics by now. Smart phones are everywhere, consumer use of mobile business apps is skyrocketing, and companies are frantically rushing into app development in an effort to take advantage of the trend. Read More

Designing Your Mobile App Effectively

Designing Your Mobile App: Know Your Target Audience

It is vital to the success of your app to know who your end users are going to be. Understanding users’ needs and expectations for their mobile experience will inform many design and development decisions. Multiple factors such as age, gender, culture, socioeconomic status, education level, and language impact users’ requirements and ultimately, a company’s bottom line. Read More

Mobile App Marketing Strategy

How to Integrate A Mobile App into Your Digital Strategy

It’s no secret that including mobile marketing as part of your overall digital strategy, no matter how big or small your business may be, is a smart decision. Mobile is the future (and very soon will be the present) of digital marketing. In fact, 4 out of 5 consumers are already using smartphones to shop and 70% of all mobile searches will lead to online action within the hour of searching. Therefore, if your company is not already looking into developing a mobile app, you are already losing business. Read More

15 Incredible Mobile Marketing Statistics

Despite the prevalence of smart phones and tablets these days, some companies are still hesitant to delve wholeheartedly into the world of mobile marketing through mobile apps. They feel unsure of how to approach mobile marketing, or they wonder if developing mobile apps will result in a real ROI. Read More