With over 2.2 million apps in Apple’s App Store and over 2.8 million Android apps to choose from, consumers enjoy a plethora of options. But this competitive app marketplace spells a challenge for developers and app owners who are left pondering ways to increase mobile app installs.
Snapchat has become a social media phenomenon teens and millennials obsess over. From applying augmented filters to selfies, to posting personal ‘stories’ about daily life, Snapchat connects users through a friendly interface and comical in-app features. Despite having 150 million monthly active users and plans to go public early this year, Snapchat’s days may be numbered.
The executioner? Facebook, Inc.