There are many common mobile app user experience (UX) design mistakes that developers make when they focus on maximizing revenue from an impersonal, logical standpoint. An app should feel intuitive for users, helping to connect them with your brand on a more human level.
Machine learning (ML) is one of the most important technologies of the last decade, and it shows no signs of slowing down. This technology can gather vast amounts of data and then identify patterns in that data, thereby providing valuable insights for businesses.
The mobile app user interface (UI) design process is no picnic, as it requires plenty of planning and zeroing in on your company’s goals. It’s worth the effort, though, as your UI ultimately defines how your app will represent your company and the impression it will make on users.
You spent months perfecting your mobile app, working with developers, QA testers, beta testing groups and dozens of others to ensure a streamlined, engaging user experience (UX). You thought your development team created a user-friendly app and that you knew which features would be most popular. But now, you’re getting negative feedback about the app’s user-friendliness and its architecture. Comments like, “It’s hard to navigate,” or “the app’s architecture is confusing,” are vague yet important to understand. So how do you dig deeper and work to identify specific problem areas?
Have you tracked daily active users of your app? OR some similar metric? That information can provide valuable insight into your app’s growth, but taking a deeper look at mobile analytics can give you actionable information about what your users really want — so you can provide that too. Here are the types of activities you can track through comprehensive mobile analytics, as well as some of the ways you can use the information to make your app better. Read More
Can you imagine the Facebook logo being red, bright yellow or any other color? The entire look and feel of your newsfeed would be altered. Maybe even to the point of wanting to gravitate to another social media platform. Though choosing a color for your app may seem arbitrary at first thought, it could mean the difference between success and mediocrity. Fortunately, color psychology has been studied extensively and you can apply the science directly to your business. Read More