There are many common mobile app user experience (UX) design mistakes that developers make when they focus on maximizing revenue from an impersonal, logical standpoint. An app should feel intuitive for users, helping to connect them with your brand on a more human level.
Businesses that work with many clients need a strong customer relationship management (CRM) strategy in order to survive and thrive. A successful CRM mobile app design can work wonders, helping companies to add new revenue streams, earn higher profits and improve customer conversion and retention rates.
When beginning a mobile app development project, it’s difficult to consider the possibility of failure. But the reality is some mobile apps will not succeed as you had hoped or expected. Failure can take many forms, from an enterprise mobile app that’s less efficient than the prior system to a consumer-facing app that just never caught on.
It’s important to keep the big picture in mind when designing a mobile app for your business—an overarching strategy is vital to an effective, user-friendly app. But the details are no less important, as they contribute significantly to the success of the app in terms of both popularity and usefulness.
Some of those details can be easy to overlook, so we’ve put together a list of the top mistakes to avoid when designing an enterprise mobile app. Read More
If your business is considering deploying a mobile app, then you are taking an important step toward enhancing your competitiveness. For the foreseeable future, mobile apps will play a leading role in expanding business opportunities, nurturing customer loyalty, and improving employee productivity. You may already have a highly skilled IT team that does an excellent job handling your website, traditional web applications, and server applications. Your first thought might be to assign the task of developing your mobile app to that team. Think again. Read More
With the continuous growth of smartphone use worldwide, the consumption of marketing content is increasingly becoming a mobile pastime. And that mobile marketing content can be distributed in one of two ways—either through a mobile website, or via a mobile app.
But when faced with the question of “mobile app vs mobile website,” which of these two options is better for your company? Read More
To ensure that your users experience a sleek, user-friendly “wow factor” every time they open your business app, it’s imperative to design your app with the end user in mind. This video explains our commitent to putting the “wow factor” in your mobile app and overall mobile strategy. Read More
Mobile devices have completely changed the way that consumers view websites and make online purchases within the last decade. While many people used to confine their product research and purchases to computers, we now have the ability to take these actions on the go—and consumers all around the world are taking advantage of these capabilities! In fact, 4 out of 5 consumers currently use smartphones to shop and, by the end of 2014, mobile usage is predicted to overtake even that of desktop internet usage.
However, just because consumers are flocking to mobile to make their online purchases and interact with their favorite brands doesn’t mean that they will use just any app to do their browsing. Read More
When venturing out into the world of mobile app development, your enterprise is faced with a multitude of important considerations. Two of the most critical matters to be addressed are the issues of quality testing before app deployment, and ongoing performance management afterwards. Read More