In the business world, good communication can mean the difference between a productive, profitable enterprise and a struggling venture that falls short of its true potential. But when it comes to enterprise communication and messaging tools, more isn’t always better.
You have email, enterprise platform-based messaging systems, voicemail systems, third-party chat platforms like Google Chat, mobile apps, SMS messaging and numerous other communication channels. When a co-worker asks, “Did you get my message?” you may be left wondering precisely where they sent that message. Workplace communication breakdowns are a problem—a problem that can be solved with a custom mobile app for business communication.
Enterprise communication apps are rapidly gaining popularity. This isn’t a surprise, especially when you consider the many advantages associated with these bespoke applications. So what are the benefits of mobile apps for business communication? Here’s how one of these platforms can give your company a competitive edge.
The Pros of Mobile Apps for Enterprise Communication
A business communication platform can take the form of a stand-alone mobile app, or it can be integrated as part of a larger application, such as CRMs and ERP platforms. It’s even possible to integrate useful technologies, such as Machine Learning and Predictive Analytics (PA) to enhance efficacy. Let’s take a look at the key benefits of a business communication app.
Communication is Centralized: Centralizing communications in a single, easy-to-use portal can go a long way toward improving productivity and reducing the inefficiencies that arise as a result of poor communication. All messages can appear in a user-friendly interface that includes instant messaging, emails and voicemails. So instead of checking four or five different locations for your latest messages, everything will appear in a single inbox.
Customer and In-House Communications Can Be Merged into a Single Interface: There’s no longer a need to maintain a separate CRM and in-house communication portal. If desired, companies can combine in-house communications and business-to-customer communications into a single subdivided platform. It’s also possible to connect a communication portal to another company software portal, such as an inventory management system. This would allow users to communicate with customers, suppliers and distributors, while also updating inventory or referencing order details as the need arises.
Communication Systems Integration: An experienced mobile development company like SevenTablets can build an enterprise communication platform for your business that integrates with multiple third-party platforms – rather than replacing them altogether. This allows businesses to maintain those individual communication portals and all of the useful added features or analytics they may provide, while simultaneously centralizing communications in an easy-to-use application. It’s even possible to integrate third-party address books and customer lists, so there’s no need to reference another account. Integration capabilities allow you to continue using the communication tools your company enjoys; these services are simply packaged into a single portal.
Leveraging Modern Technologies: A custom enterprise mobile app for communication purposes can be architected in a way that includes modern technologies such as Artificial Intelligence (AI), Machine Learning, Predictive Analytics (PA) and Natural Language Processing (NLP). These technologies allow for a more natural, user-friendly interface that fosters better communication. But beyond this, companies can extract, analyze and leverage data from their platform. This can result in new policies, procedures and insights that will have a rather dramatic impact on the organization’s bottom line. For instance, a company might integrate an algorithm that analyzes voicemail message content, generating real-time alerts for messages that contain specific keywords or phrases.
Elevated Security and Documentation: Mobile app security and documentation are key concerns for many industries, but out-of-the-box solutions often fall short in these areas. Custom mobile apps for business communication may include features such as indelible timestamping, biometrics integration, multiple layers of encryption and integration with a company’s operational checklists. This ensures that all communications are secure and in line with an established process. A good mobile developer will work to understand a company’s needs; then, they will architect a portal that aligns with their requirements. This is particularly important for a business or organization that must adhere to very specific procedural or legal requirements.
Faster and more reliable communication can have a dramatic impact on a company’s operations; this is true of internal and customer-facing interactions. Tasks are more likely to be completed in an efficient manner, leading to better productivity. Customer or client needs can be addressed promptly, thereby increasing overall satisfaction levels. More frequent internal collaborations can result in better end results—no matter your industry. There will also be less concern over losses, delays or missed opportunities because someone “dropped the ball” by overlooking an email or message.
A single, user-friendly enterprise communications mobile app allows team members to save time and avoid the hassle of working with five, six or more different accounts. A single application will make communications easier and more secure. With a custom platform designed to suit an operation’s one-of-a-kind needs, it’s common for staff to be more communicative when they’re provided with a convenient and intuitive toolset.
At SevenTablets, we have many years of experience in the areas of mobile app development and custom software development, from building a one-of-a-kind enterprise platform, to overseeing UI/UX design, app security and performing comprehensive app testing. We also integrate some innovative technologies in our mobile apps and software platforms, including Predictive Analytics (PA) and Augmented Reality (AR).
Headquartered in Dallas, Texas, SevenTablets maintains regional offices located in Houston, Austin, and soon, Chicago. We work with clients nationwide and worldwide. If you’re ready to begin the development of an enterprise communication mobile app or desktop software program, contact the team at SevenTablets today.
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Shane earned a B.S. at Texas A&M (whoop!) and studied mathematics as a graduate student at Southern Methodist University.
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