Many forms of technology gain rapid popularity, only to putter out once the novelty fades or a new, better technology takes its place. But the future of augmented reality apps is quite bright, as this is one form of technology with true staying power. In fact, as time has passed, augmented reality apps have gained even more momentum as an increasing number of companies launch applications and software that leverage this technology.
Inc.com reports that by 2020, the AR market sector could total as much as $100 billion, indicating a very bright future for augmented reality apps. But why has this particular form of technology gained so much attention? And why are AR apps still gaining steam, even years after the technology first entered the mainstream?
Fact 1: Augmented Reality Apps Are Becoming More Affordable
New technology is generally quite expensive, as it takes time for companies to develop the shortcuts, templates, processes and reusable frameworks that save time—and ultimately, money—during the custom software development process.
What’s more, it takes time for developers to gain true mastery of a new form of technology. This means that the few developers who specialize in an emerging technology can charge a much higher rate due to the rarity of their skillset. As a technology becomes more mainstream, and more developers master the necessary skill set, there’s a drop in the cost of developing an app or software program.
Fact 2: There’s a Better Understanding of How People Are Using AR Apps
Whenever a new and novel technology emerges, there’s always a surge of new apps and software programs that leverage that technology. That very first batch of software serves as a sort of testing ground, as companies, individuals and other early adopters try out the various offerings. In time, society tends to decide precisely which uses are most practical and entertaining, as popular apps thrive and the less popular uses fade away.
After a year or two, it typically becomes quite evident which uses are going to become commonplace for a particular form of technology. Distinctive AR mobile app development trends can provide you with some useful insights. In the case of Augmented Reality apps, developers started by creating apps that were mostly educational or instructional in nature.
There were also a number of AR games, such as Pokemon GO. Soon after, we saw an uptick in the number of apps designed to detect garment measurements, along with virtual fitting rooms. The same is true of apps that use AR technology to identify a general product such as a bottle of beer or even a type of food such as pizza; the app then offers up “points” or recommendations for complementary foods. Next, AR apps evolved to detect a particular item or product; these apps then generate price comparisons or reviews. Tourism-type apps leverage a smartphone’s camera feed and GPS system to provide business reviews, restaurant menu information and even notations on tourist attractions.
In short, not every app concept is viable or useful. But when a particular type of technology has been available for a significant period of time, developers can get a good idea of how best to use that technology to develop software and mobile apps. When you have an established set of tried and true uses for a technology such as AR, you’re maximizing your chances of producing a successful app, while simultaneously cutting down on the cost of UX-related research. We can expect to see more well-refined AR mobile apps emerging in the business, educational, retail and tourism sectors, as developers improve upon and refine the technology that’s behind today’s most successful augmented reality apps.
Fact 3: Developers Are Building Upon Existing App Concepts
There are only so many ways to reinvent the wheel. There comes a point where reinvention becomes a fruitless exercise. When you reach this point, it’s generally best to focus on expansion and adaptation of existing uses for a specific type of technology.
In the case of augmented reality mobile apps and software, the tech world has collectively experimented with hundreds of potential uses for this technology. The most useful and practical applications have emerged as some of today’s most popular, mainstream apps. While there’s still room for the invention of entirely new, novel uses for AR, a majority of new development projects will build upon existing app concepts. This can be a very effective app development strategy, as you can build an interface that’s virtually guaranteed to be useful (or entertaining, if that’s your objective). But this process also serves as an opportunity to include custom components or unique functionalities that existing apps simply don’t provide.
In short, we can expect to see a new generation of AR software and mobile applications that are new and improved incarnations of older app concepts. In fact, lots of custom software development projects use this exact methodology, as companies seek to create a personalized version of an existing app concept—one that meets their unique operational needs.
Finding the Right Augmented Reality App Developer for Your Needs
Whether you need a robust piece of desktop software, or a versatile mobile app, the experienced development team at SevenTablets is here to help. Our talented team of app and software developers know what it takes to craft an application that meets all of your needs, while delivering a seamless, user-friendly interface. Our team works with clients throughout Dallas, Houston, Austin and beyond. So if you’re ready to leverage technology such as AR and predictive analytics, or wish to harness the power of the cloud, contact SevenTablets today.
Shane earned a B.S. at Texas A&M (whoop!) and studied mathematics as a graduate student at Southern Methodist University.
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